Countdown to inaugural Effie Awards tonight
The inaugural Australian Effie Awards Gala Dinner and Ceremony to celebrate and recognise 'Ideas that Work' is on tonight at the Parkside Ballroom Sydney Convention Centre, Darling Harbour.A record 131 entries were received this year and 81 made the cut.
BMF Sydney leads the agency pack with eight finalists, followed by Clemenger BBDO Melbourne with seven and Clemenger BBDO Sydney, M&C Saatchi, Sydney and CumminsNitro Brisbane with six apiece. Interestingly, Goodby Silverstein & Partners, San Francisco has three entries on the shortlist for their Australian client, the Commonwealth Bank.
Julian Lee has a spiel about the awards (and creative awards) in today's SMH and The Age.
The annual Effies replace the previous AFA Effectiveness awards, which were held every second year. The winners will be on the blog later tonight.
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How can the response to an inaugural event be a record?
Technically, it's still a record - just the first one.
You don't have anything better to do than point that out?
2:38PM
I will point out over-hyped PR bullshit wherever I see it.
Our industry, indeed, our very democracy demands it.
2.38 - Face it man, you work in an industry that is almost purely derived from PR bullshit.
Goodness gracious - thank goodness you're here, My Hero