Google forms an Allianz on TV

Picture 386.pngAllianz's latest TV commercial, which launched last night, continues its use of genuine customer testimonials.
The creative strategy reveals some interesting consumer insights, and recognises that many of Allianz's customers discover and buy its services online.
While this is an Allianz campaign, the ad includes a reference to Google because this came directly from a customer testimonial talking about how she finds and buys insurance online. Allianz has launched an online AdWords campaign to complement the TVC.

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5 Comments

Rich said:

Does that mean I can start sending my Brandpower ads in Lynchy?

Steve said:

So this is officially NOT a creative site anymore.

Chris said:

Can someone tell me the difference between this commercial and the current one that's been on air for some time?

It looks exactly the same to me except it's a different girl and the mention of Google.
What a waste of client money.

If this is being shown on the Blog, Rich is right, why not showcase the latest Brandpower ads too?

Pete said:

"I use my car to go to work and on the weekends to go to cafes and visit friends and family". Thank god I saw this ad. I wondered what that giant metal thing sitting in my driveway was for.

The Veronicas said:

Pretty sure they copied that strategy off the "All zappas" Garage door openers.

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This page contains a single entry by CB published on August 10, 2009 12:24 PM .

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