Google forms an Allianz on TV
Allianz's latest TV commercial, which launched last night, continues its use of genuine customer testimonials.The creative strategy reveals some interesting consumer insights, and recognises that many of Allianz's customers discover and buy its services online.
While this is an Allianz campaign, the ad includes a reference to Google because this came directly from a customer testimonial talking about how she finds and buys insurance online. Allianz has launched an online AdWords campaign to complement the TVC.
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Does that mean I can start sending my Brandpower ads in Lynchy?
So this is officially NOT a creative site anymore.
Can someone tell me the difference between this commercial and the current one that's been on air for some time?
It looks exactly the same to me except it's a different girl and the mention of Google.
What a waste of client money.
If this is being shown on the Blog, Rich is right, why not showcase the latest Brandpower ads too?
"I use my car to go to work and on the weekends to go to cafes and visit friends and family". Thank god I saw this ad. I wondered what that giant metal thing sitting in my driveway was for.
Pretty sure they copied that strategy off the "All zappas" Garage door openers.
Well I watched the commercial last night with "Saskia" on the Allianz ad...
Really I must say, who takes their laptop to a cafe to book their car insurance...
Although I do think I can relate to her a lot more than John...
I think Saskia should do the Brandpower ads...
That is all
I agree. I can see the campaign now....Saskia Says "Buy Better". Hey, she made me want to book my insurance online!