October 2009 Archives
The fourth commercial in the Cadbury series, airing internationally,
conceived by Fallon London and produced in Australia by sister Publicis
shop Saatchi & Saatchi, Sydney. This spot is designed to make
people smile by showing the joy when different breeds of dog enjoy the
air rushing by when their heads are sticking out of an iconic
Lamborghini Diablo as it races around Sydney's Oran Park Raceway. (This spot was originally shot and aired in the UK, but because the sky was grey, the decision was made to re-shoot in OZ on a bright sunny day). VIEW THE SPOT
Mike
O'Sullivan, ECD of Saatchi & Saatchi New Zealand, candidly answers
five questions about the state of the industry put by the Andy Awards
as part of their electthejury.com promotion.VIEW THE INTERVIEW
Johannes Leonardo, New York, the hot-shop co-owned by Aussie expat creative maestro Leo Premutico, runner up in Advertising Age's Small
Agency Awards for their 'Damn Boots' campaign, continues their
irreverent work for off-price retailer Daffy's. Last month they gave
away a fabulous $7000 West Village apartment for 700 p/mo, this time
they offer movie goers a contemporary interactive experience for the
price of a movie ticket. 'Fitting Dance' took place during the opening
weekends of the new film 'Amelia' at New York's impressive Zeigfeld
Theater.VIEW THE PERFORMANCE
The latest campaign for Carlton Dry, 'Dry Dreams' - a Cannes Lion contender for sure - will launch on Sunday night, featuring an attempt at breaking the land speed record for rubber chicken racing, showjumping on an elephant and skeet shooting with a real tank (complete with live ammunition). VIEW THE 'ROCKET CAR' SPOT
VIEW THE 'SKEET SHOOTING' SPOT
VIEW THE 'SHOW JUMPING' SPOT
Continue reading Carlton asks, have you ever had a Dry Dream?.
GIO has launched a new, fully integrated campaign which uses a combination of charming animation and poetic language to bring to life the brand proposition 'We Cover Details'. The campaign is GIO's first since appointing agency Leo Burnett in May.VIEW THE SPOT
Continue reading Leo Burnett, Sydney and GIO cover the details.
The next installment in the Telstra Business 'Erncorp' adventures, created by BWM Sydney.VIEW THE SPOT
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Copywriter: Strephyn Mappin
Agency Producer: Jade Wannell
Director: Gregor Jordan
Production Company: Prodigy Films
Post Production: Prodigy Films
Music + Sound: Nylon
Group Account Director: Justine Rosen
Account Director: Lisa Hauptman
Strategic Planner: Jamie MacKay
The Motor Accident Commission of South Australia has embarked on a new approach in the battle to encourage motorcyclists to ride safely. The new campaign, spearheaded by this spot
, created by Clemenger BBDO Adelaide, launches tonight and utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles. Through computer graphics a range of seemingly harmless objects have been place dangerously close to a racetrack. As the riders inevitably fall from their bikes they slide perilously into bus stops, garbage trucks, park benches and even a school bus.
Droga5 New York's Duncan Marshall is in town visiting his Aussie in-laws, soaking up a little sunshine, and checking in on the Droga5 family at their new offices in East Sydney. One of the world's most awarded creatives, Marshall joined Droga5 New York as a founding partner and ECD in 2006. Since then he's collected a stack of Grand Prix, Titaniums, and basically every other award you can think of for work such as Marc Ecko's Air Force One, UNICEF Tap Project and Million for the NYC Department of Education.
Continue reading Droga5 Sydney hollers for Marshall.
The 'Social Media Takes Out Porn' edition
Two years into my digital career, back in 'ol 98, my then boss suggested that the entire company spend two hours a week surfing porn sites. Cool, but why? His reasoning was sound - porn sites at the time were the absolute kings of online customer retention strategies. Given they had content that most people were looking for at the time (well maybe now as well) but they also knew how to keep you on their site and not re-direct you away to other more salubrious sites. Well the likes of facebook and twitter have recently overtaken porn as the most visited online destinations and are now the kings of retention. Porn won't die, it will merely migrate.
Mark
affluentartist.com
instituteforpr.org
Continue reading Friday Digital Flames.
The
auditions have closed and Iggy Pop has his brand new band. More than
200 New Zealand musicians auditioned for the chance to lay down Iggy's
renowned solo track 'The Passenger' online and under the direction of
the Godfather of Punk.The recording session is being streamed live at www.facebook.com/Orcon from around 11am (Australian EST) today and the finished track is being turned in to a television spot, directed by Darryl Ward @ Curious Film. It will be available for viewing from November 17.
UPDATE: Thank you for all of the wonderful messages that have been left for Belle and the family.
There will be a ceremony this Saturday 31st October at Cherng Talay Temple, at 12pm followed by a wake at Taste on Surin Beach. Please join us to celebrate Wayne's life,
There will also be a service on Thursday week in Sydney, details will follow - Kathy Davies Well known and loved Australian TVC director, Wayne Maule has been tragically killed in Thailand.
Continue reading Top TVC director Wayne Maule killed in Thailand.
The RSVP date for the AWARD Awards Presentation Evening Cocktail party in Sydney on Thursday 12th November is tomorrow, Friday October 30th.
Tickets include the pre-presentation cocktail party, AWARD Awards
theatre presentation and cocktail party, and after-party entry. AWARD Member tickets are $200+ GST, and AWARD Non-Member tickets are $250 + GST. This is always a sell out event so don't leave it to the last minute to book. To attend the most prestigious Australian creative industry event of the year, contact Hannah at AWARD, telephone +61 2 9699 2999 or visit the website www.awardonline.com to download the booking form.
EXCLUSIVE: In a major creative coup, Matt Eastwood, national creative director and vice chairman DDB Australia, has announced the addition of two new creative group heads to the DDB Sydney creative department: Steve Wakelam and Grant McAloon - the Mojo Sydney creative team responsible for the multi-awarded Boag's 'Pure Waters' spot which just missed out on the Canes Film Grand Prix this year.
The global agency network, Interpartners, last week held their annual conference in Istanbul, Turkey. The conference was attended by all the partner agencies from around the globe including One For All Sydney, the partner agency from Sydney. One For All Director, Ben Elvy commented: "As the Director for Sydney office of Interpartners the conference was extremely beneficial in aligning our goals in Australasia with those of our European and Asian partners. This was our first conference since joining the Interpartners Network back in June this year."
Continue reading 'One Agency Network' for One For All .
American Express Wraps hit the streets of Melbourne this week with their 'Realise the Potential' campaign via Ogilvy Sydney aimed at AMEX customers and affluent potential audiences. The campaign prompts viewers to find out more about American Express services.
Continue reading Amex realises its potential on the streets.
Australian branding and design company Cowan has appointed John-Paul Hunter as creative director to its Sydney team, following an extensive global search. Hunter joins from the UK, where he has held senior positions in both FMCG and corporate brand design. Hunter will head up a team of designers in the Sydney business, and will take creative responsibility for the business's portfolio of clients including Goodman Fielder, Nestle, Coca-Cola and Kimberly Clark.
Says Cowan Sydney general manager Grant Simpson: "John-Paul will bring to Cowan Sydney first class global experience across both FMCG and corporate brand design, building on the strength of our offer to clients across both business areas."
Continue reading UK creative director for Cowan Sydney.
The Age and MADC presentCreative RAW
Friday 6 November, 2009
There are only a few spots left. Email kat.white82@gmail.com now to register and obtain the booking form to secure your spot.
Spots for Creative RAW 2009 are being snapped up fast by enthusiastic junior copywriters and art directors keen to showcase their talents to the top names in the creative industry and create a campaign that will be published in The Age.
The Tourism Queensland 'Best Job in the World' campaign, via SapientNitro, Brisbane, won the Marketing Program of the Year at the Australian Marketing Institute Awards for Marketing Excellence, announced at a sold-out gala dinner at the Sydney Sofitel tonight.
Continue reading 'Best Job in the World' wins top AMI Award.
In
a major NZ ad industry shake-up, M&C Saatchi has raided AIM Proximity to
secure the talents of CEO Darren Melrose, ECD Dave King and planning
director Tony Burt. At the same time, M&C Saatchi CEO Nick Bayliss is departing the agency after four years as is Simon Smith, the English digital CD only hired in late August, who replaced ECD Todd Waldron and who took the title 'Head of Ideas'.For King (left), it's a return to the M&C Saatchi family, having made his rep as CD of M&C Saatchi Direct in Sydney prior to joining AIM Proximity in March, 2007. Meanwhile, AIM Proximity will no doubt be madly looking for their replacements.
The nominations for the 2009 Samsung Mobile AFI Awards, recognising excellence and success in both the film and television industry, have just been announced.Nominations for the AFI Award for Best Light Entertainment Television Series include The Gruen Transfer, Series 2. (Andrew Denton, Anita Jacoby, Jon Casimir, Debbie Cuell. ABC) and Nominations for Best Screenplay in Television include 30 Seconds - Episode 4, Invisible Fault Lines (Tim Bullock, Justin Drape, Scott Nowell. Foxtel).
Designer Paul Begg and Droga5, Sydney are creating a one-off Porsche 911 for VB RAW live online. The final product will be a hand built Porsche 911 Raw Classic that will be given away as part of the promo. It's all happening at The Raw Speed Shop in Eastern Sydney which is fast becoming a space for urban artists and designers to hang out, have a beer and create work of their own.
Merrin McCormick, ranked the world's number one copywriter this year, according to Ad Age's Creativity report, will soon be calling the Big Apple home. McCormick, one of the creatives responsible for Tourism Queensland's award-winning "Best Job in the World" campaign will transfer from the SapientNitro Brisbane office to the New York office in early January 2010."I've had an amazing time in Brisbane and we're already working on global briefs there", said McCormick, who has been with the agency since 2006. "I'm thrilled with the opportunity to work overseas, yet stay within the network."
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Duncan Marshall,
executive creative director and founding partner at Droga5, New York.Get the Bestads Podcast #56 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 15 million downloads to date).
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NZ
headquartered The Sweet Shop is the only Australasian production
company included in Creativity's annual list of top production players.
Says Creativity: These 30 companies are responsible for realizing the
best ideas across multiple platforms in a year that was especially
challenging from a creative and a business standpoint. In some cases,
they're also busy reinventing the production process and their own
business models to address a changing brand-creativity landscape.
Continue reading The Sweet Shop makes Creativity Top 30.
Naked Communications, Sydney planning partner Adam Ferrier - who spoke at the Caxton Seminar in Noosa on the weekend - believes the anonymous comment on blogs "is the bastard child of the Internet and social media, and is akin to giving the back row of the classroom an endless supply of rubbers, and perpetual amnesty." In this posting on The Punch Ferrier says: "They are free to attack an author at all levels while remaining completely unaccountable for their actions. The impact of this is a constant fear of a pelting, and therefore suppression of speech and expression."
Corbis, a leading visual media provider for the creative community, will be hosting an exhibition of the winning photographic works from the Corbis Creatives Behind the Lens competition at The Museum of Contemporary Arts, Sydney.With close to 500 submissions for the competition, the panel of judges, including Vince Frost, Founder & Creative Director of Frost* Design, Julian Melhuish, Creative Director at Saatchi Design, Alasdair Foster, Director for the Australian Centre for Photography and Marc Gafen, Editor Capture Magazine, had their work cut out. Judging took place at The Utzon Room, Sydney Opera House earlier this month, with 47 pieces of work being selected for the inaugural Creatives Behind the Lens exhibition.
The Volley Warehouse was born of a vision, which was born of a shoe,
which was worn on a foot. The 'Exceptionally Average' ethos that has
seen the Dunlop Volley flourish for 70 years has now spread its wings
to encompass the Volley Warehouse. Set amongst the affordable real
estate and spacious surrounds of a disused industrial backlot, the
warehouse exists to provide the loyal Volley customer with a
variety of 'life enchancing' products, all available through
volleywarehouse.com.au. Agency: Marilyn & Sons, Melbourne.VIEW THE DISH JOCKEY SPOT
VIEW THE CLOSE CALL SPOT
VIEW THE GIG VIEWER SPOT
Attendees of the Clipsal 500 (held in March each year) consider the ad campaigns as an integral
part of the event itself. They see it as being the commencement of the
countdown. The concept from kwp Adelaide taps into their
anticipation and gives us an opportunity to demonstrate the magnitude
of what goes into creating each year's event.VIEW THE SPOT AND CREDITS
If you weren't at the Caxton Seminar on the weekend you missed a thought-provoking keynote address by Craig Davis, chief creative officer and co-chairman of Publicis Mojo Australasia. View a PDF of his speech: Caxtons Keynote 230909.pdf
JayGrey, Sydney was tasked to introduce Ambi Pur's new In-Car Air Freshener.VIEW THE POSTER AND CREDITS
Saatchi & Saatchi, Sydney were tasked with showing how the Toyota Hilux is still Australia's toughest work vehicle.VIEW THE POSTER AND CREDITS
M&C Saatchi, Melbourne was tasked to launch ANZ's new brand
positioning, 'We live in your world'. Life is getting more complicated,
so ANZ is making banking simpler.VIEW THE SPOT
Research into Kraft Nuts Peanut Butter revealed that people are
addicted to the taste. They love it so much, they have intense cravings
for it. During the same study, they were also asked to draw the jar.
The first thing just about everyone drew was a bear. No surprise there;
Kraft is the only peanut butter with a bear on the jar. JWT Melbourne's
idea was to give a name to this crazy craving. They called it simply,
'The Bears'.VIEW THE SPOT
DDB New Zealand headed an exclusive clutch of just seven agencies to score gongs at the 35th Annual Caxton Awards and Seminar, held tonight at the Hyatt Regency, Coolum.DDB New Zealand won four Caxtons, all for the Sky Television 'Alien vs Predator' campaign. Marketforce, Perth won three Caxtons, two for Office of Road Safety 'Tear', the other for the Association for the Blind 'Guide dogs can take you anywhere'. 303 Perth Sydney also won three Caxtons, all for Ikea 'Sliding doors'.
SapientNitro, Brisbane's Tourism Queensland 'Best job in the world' ad won two Caxtons - and also took out the QuinlivanBlack Chairman's Award, selected by this year's jury chairman, Warren Brown, creative partner at BMF Sydney. Euro RSCG, Sydney won two Caxtons, both for the topical Veet 'Bush' ad.
The 'Making Moolah Edition'
While the physical world sees the rather subdued entry of Windows 7 for those brave early installers, the digi-world seems to still be vexed by the old question of making money. We have advice for Rupert M and his attempts to monetise his 'expensive-to-produce-but-easy-to-find-online' content and the extra-ordinary offer of $500,000 for Twitter to place a single 24 hour banner ad on it's site - now that's making moolah!
Continue reading Friday Digital Flames.
The Diamond Award - the best of show - at the 2009 International ECHO Awards was awarded to CumminsNitro Brisbane for Tourism Queensland's 'Best Job in the World'. The gold-winning campaign also won the A. Eicoff Broadcast Innovation Award. Winners were announced at a ceremony held in San Diego this week.
Another special award, the Henry Hoke Award, went to Aim Proximity and Colenso BBDO, Auckland for their gold-winning work 'Yellow Treehouse' for the Yellow Pages. The campaign revolved around a competition requiring a young woman to build a restaurant 40-feet above the ground in a redwood tree.
Digital creative agency Visual Jazz, part of the Mitchell Communication Group, has collected five Gold Awards and seven Silver Awards in the 2009 W3 Awards. Judged by the International Academy of the Visual Arts, the W3 Awards recognise creative excellence in the digital sphere, including websites, videos and marketing programs. This year's awards featured entrants from cities across the USA, Europe and Asia-Pacific.
Continue reading Visual Jazz takes 5 Gold, 7 Silver at W3 Awards.
As previously reported by CB on the NZ Blog,
Curious Film and Auckland's Special Group persuaded Iggy Pop, the
Godfather of Punk, to re-record one of his best-known tracks, 'The
Passenger', in a campaign for New Zealand broadband provider Orcon.To launch the campaign, Curious director Daryl Ward shot two teasers starring Iggy as he invites "guitarists, drummers, vocalists, dancers, bass players, and people who like to take their shirt off" to audition for his new band, which will perform live on 30 October 2009 in a live online cross with Iggy's Miami studio.
Continue reading Iggy ready to re-record 'The Passenger'.
George Patterson Y&R, Brisbane celebrates Suncorp's must have Queensland insurance.VIEW THE SPOT
Agency - George Patterson Y&R, Brisbane
Creative Directors - David Joubert & Piet Human
Art Director - Adam Gower
Copywriter - Andrew Thompson
Producer - Kohbe Vela
Production Company - The Film Garden
Director - Ryan Renshaw
DoP - Tim Hudson
Producer - Noelle Jones
New York based The Art Directors Club last night announced the 50 young creatives from 14 countries - including three from Australia - to claim the prestigious ADC Young Guns 7 title. Selected from entries received from 84 countries (up from 46 countries last year), these ADC Young Guns 7 winners represent an impressive global roster of young talent in the fields of graphic design, photography, illustration, advertising and art direction, environmental design, film, animation & video, interactive design, product design and typography.
Continue reading Three young Aussies awarded at ADC.
V Australia's latest Facebook campaign is interesting: you can nominate a 'frienemy' using V Australia's Facebook app and send them to the V Australia destination of their choice. The public leaderboard of Australia's top Frienemies is on display in the app throughout the campaign, which closes on November 24.Frienemy [Frie•ne•my]
- noun
1. A combination of 'friend' and 'enemy'.
2. A 'friend' who has become an 'enemy' by doing something that's got on your nerves. So why not get rid of them?
A 90 second television commercial featuring the late Professor Fred Hollows has been named the world's best not for profit television ad at an awards ceremony held in The Netherlands overnight. The Fred Hollows Foundation's TV spot beat a field of international contenders to win the Gold Star Award for non-profit video advertising. The awards are presented annually at the International Fundraising
Congress, which brings together representatives of non-profit groups
from over 55 countries.
Continue reading Fred Hollows TV ad wins not for profit award.
Award-winning director Pep Bosch has been signed to Sydney based production company Goodoil Films for Australia / Asia representation. This follows recent moves to O Positive USA and MJZ UK. Bosch's trophies include a Gold Lion for VW Amnesia and a long list of award winning spots for clients such as Visa, Audi, Honda, Toyota and Ikea. Bosch's unusual take on the world has created some of the more thought provoking and entertaining spots created in recent times.
The time has come again for Melbourne's freshest creative talent to be unveiled and showcased in the Melbourne Advertising and Design Club (MADC) Creative RAW competition sponsored by The Age.
In a genuine coup, Creative RAW has secured Russel Howcroft, chairman and managing director of George Patterson Y&R, and Gruen Transfer regular, as chairman of judges.
For the fourth year running the MADC, in conjunction with The Age, is hosting Creative RAW, a competition that fosters Melbourne's young creative talent, and encourages innovative use of the newspaper medium.
The full-day competition, which is to be held on Friday 6 November, highlights the MADC's commitment to supporting junior creatives and encouraging new blood into the advertising industry through a range of initiatives.
In a genuine coup, Creative RAW has secured Russel Howcroft, chairman and managing director of George Patterson Y&R, and Gruen Transfer regular, as chairman of judges.
For the fourth year running the MADC, in conjunction with The Age, is hosting Creative RAW, a competition that fosters Melbourne's young creative talent, and encourages innovative use of the newspaper medium.
The full-day competition, which is to be held on Friday 6 November, highlights the MADC's commitment to supporting junior creatives and encouraging new blood into the advertising industry through a range of initiatives.
Continue reading Lock up your junior creatives - MADC's Creative Raw starts soon.
Motorcyclists are dramatically over-represented in road trauma. The job in this commercial via Grey, Melbourne was to highlight the risks and put the
responsibility for reducing squarely onto their shoulders.One seamless ride; five motorcyclists; many risky behaviours. Looked easy on paper but a monster for Curious director Lance Kelleher and Postmodern to achieve.
Client: TAC
Agency: Grey, Melbourne
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Copywriter: Nigel Dawson
Art Director: Pete Becker
Agency Producer: Sandi Gracin
Director: Lance Kelleher
Producer: John Rogers
Production Company: Curious
In this new 'Cupid' spot directed by Paul Middleditch, Clemenger Proximity, Melbourne shows the multi channel usage of all three Yellow Pages products: phone, book and web.Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Copywriter: Ant White
Art Director: Rusty Fox
Agency Executive Producer: Sonya von Bibra
Agency Producer: Karolina Bozajkovska
Director: Paul Middleditch
Production Company: Plaza Films
Account Managers: Chris Howatson and Nicole Connor
Director Jonathan Nyquist and his producer Warwick Boulter have joined the Film Construction family."We are thrilled that Jonathan chose Film Construction as his new home. We have admired his work over the past couple of years and Jono and Warwick are a great addition to our team," says Peter Hewitt, Executive Producer.
Continue reading Jonathan Nyquist joins Film Construction.
Entries to AWARD's long-standing tribute to unparalleled junior creative stars, the Encouragement Award, CLOSES THIS FRIDAY 23 OCTOBER, with the winner presented on stage at the AWARD Awards presentation evening on November 12th, 2009.
Continue reading Encouragement Award entries close Friday.
Google has today been named the new principal sponsor of AWARD School Australia and New Zealand, a 16-week course which teaches copywriters and art directors how to create big advertising ideas. The partnership is founded on Google's belief in creativity and innovation, and the importance this plays in creating effective and unique ways to connect with people.
Continue reading Google and AWARD School in partnership.
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Roger Camp, chief creative officer at hot US agency Publicis & Hal Riney, San Francisco - who is the all-time most awarded American creative at Cannes. His favourite TV spot this week is Colenso BBDO, Auckland's CalciYum Cat.Get the Bestads Podcast #55 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 15 million downloads to date).
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nickandphil, Melbourne has created a magazine ad for OXY's new acne treatment skin care range specifically for teenage boys.VIEW THE AD AND CREDITS
The Golden Twits is a new award scheme for users of Twitter - the micro-blogging site many decry as a useless waste of time. Despite such sentiment the site has become a social media phenomenon.
The entry deadline for The Golden Twits is this coming Thursday October 22 - enter at www.goldentwits.com. The ceremony will be held in London in November.
Continue reading The Golden Twits deadline October 22.
Australia has 22 finalists at The Global Awards, which honor creative and marketing excellence in healthcare communications, placing us second in the world behind the USA (66 finalists) and England (17 finalists). Ward 6, Sydney leads the pack with four finalists, followed by Saatchi & Saatchi Healthcare, Sydney and DDB Remedy, Sydney with three apiece.
The Global Awards and Bravo!, a group of Australian healthcare specialists, have joined forces to celebrate the competition's 2009 award winners at the World Premier Global Awards gala in Sydney. The event will be sponsored by Medical Observer, Julie Dang & Associates, SMC People, Mail Marketing Works IDS, Momentum and the AFA. The awards presentation will take place on Friday November 6, 2009 at bel mondo in Sydney's Rocks area. The event opens with a cocktail and canapés reception followed by an awards ceremony. Michael Demetriades, Executive Director of The Global Awards, will present the trophies to the international award winners.
The Vic Youngbloods will be screening the Saatchi & Saatchi New Directors' Showcase this coming Thursday October 22, at the Palace George, 135 Fitzroy Street, St Kilda. Now in its 19th year and one of the most popular events during the Cannes Lions Advertising Festival, the showcase features brilliant work from 23 of the world's hottest young directors.
Creatives: Come and see what happens when your script isn't accosted by the entire creative department. And when everyone gets behind a good director rather than pissing money away on a junket to Prague with some guy who directs advertorials for daytime TV.
Independent Digital Media's new wedding site TheKnot.com.au launched yesterday with 10 brides hitting the streets of Sydney and Melbourne in a targeted experiential campaign attracting city workers and commuters.
The brides, dressed in designer gowns by Amanda Garrett, Karen Willis Holmes and Mariana Hardwick, are targeting could-be brides and grooms by distributing faux engagement rings and competition flyers that drive consumers to the website to enter a competition to win 'the ultimate bridal package' valued at more than $25 000.
Continue reading Knot on: Street walking brides hit the city.
The D&AD Awards 2010 has launched, which recognise the best work in advertising and design from around the world with their legendary Yellow and Black Pencils. Most of the Jury Foreman have now been announced (see list bellow) and juries will be announced from early November.
"It's always difficult to choose a Pencil. It's equally difficult choosing the Foremen. But we've done it,' said D&AD President Paul Brazier. "These foremen are more than qualified to do this job. They are specialists in their chosen field and will be tough enough to make sure that work gets judged with the utmost integrity."
Continue reading D&AD Awards 2010 now open for entries.
The Boards of Directors of the Australasian Writers and Art Directors Association (AWARD) the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) have announced the next step towards the formation of a new organisation to bring together their respective strengths, expertise and knowledge.
At Extraordinary General Meetings (EGMs) to be held next month, members will be asked to vote on the creation of a new industry body, with the proposed name of 'The Communications Council' and the tagline of 'Commercial creativity and connection'.
Advertising adds value to a product by changing our perception, rather than the product itself. Brilliantly funny UK adman Rory Sutherland, vice chairman of Ogilvy Group, makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.
To launch the Adelaide Casino's first slots competition, Jamshop, Adelaide created an integrated promotional campaign encouraging future competitors to get their fingers in training. One
element of the campaign is this 'fingercise' viral demonstrating some
of the ways that you could get your fingers fit for the Super Slots
Challenge.VIEW THE CONCEPT
Creative Director: Jim Robinson
Copywriters: Steve Callen and Mike Wilson
Art Directors: Marque Kabbaz and Mike Wilson
Agency Producer: Jules Callen
DoP: Richard Chataway
Editor: Jon Holmes
Production Company: Anifex
Post Production: Tide
Music + Sound Production: SongZu
Account Manager: Jane Harding
EXCLUSIVE: Melissa Peters is to be the new digital creative head at Lowe Sydney, replacing Tom Markham, who is now the worldwide digital CD of Lowe, based in New York (as first reported by CB). Peters is currently associate creative director at digital shop Citrus in Melbourne, where she has been since February this year. Prior to that, she was at Clemenger Harvie Edge, where she was senior copywriter for three years. Peters has done some other smart things including her own Melbourne fashion/trend site.
Prior to CHE, Peters was a creative consultant at ThruTheLine where she
was responsible for the Moosehead Hair campaign. She has also been a
copywriter at George Patterson, Y&R, DDB Melbourne and
Mojo/Publicis Dialog, executing creative campaigns for brands including
Nestle Peters, Kraft Vegemite, NAB, HP and Shell Mastercard.
Continue reading Lowe picks Citrus' Melissa Peters as digital CD.
Internationally
renowned colourist Pete Ritchie has joined the fast growing Auckland
post house Toybox. Ritchie, who joins Andrew Brown (Lotto, Bell Tea,
Glassons) and Stevie Hight (The Cult, Smashproof), brings to the Toybox
colour team a wealth of experience after many years in top positions at
various post houses in Australasia.
Continue reading Top colourist Peter Ritchie joins Toybox.
14th ANNUAL WEBBY AWARDS OPEN CALL FOR ENTRIES
Webby Awards Seeking Australia's Best Websites, Online Film and Video Interactive Advertising, and Mobile Websites.
What will be your five-word speech if you win a Webby Award?
Giving Australian Internet innovators a chance to deliver one of its famous five-word speeches, The Webby Awards today kicked off its 14th annual call for entries at www.webbyawards.com. The early deadline is October 30, 2009.
Continue reading 14th Annual Webby Awards call for entries.
With the help of the team who animated the YouTube sensation, Simon's
Cat, comes some stories from Colenso BBDO, Auckland about cute kids who
really aren't that smart. In the battle to get your bright little
buttons to eat well, it's good to know that CalciYum is packed full of
yum and contains the same amount of calcium as a glass of milk. Just
one way parents can outsmart their kids.VIEW THE BARS SPOT
VIEW THE CAT SPOT
Some thought this day would never come. Some just hoped it wouldn't. And the rest couldn't give a fuck.
The magic of front projections and colourful raindrops brings this Myer world alive in a spot directed by Scott Otto Anderson for agency Badjar Ogilvy, Melbourne.Featuring Jennifer Hawkins, this projected world shows illustrated flowers and other racing-inspired iconography that ignite with colour as vivid raindrops fall on the scene. The suite of illustrations were created specifically for Myer's Spring Racing campaign by illustrator Rebecca Weltzer. Carefree pastel watercolours merge with hand-drawn illustrations in a "colour by numbers" inspired execution that highlights all the fashion and excitement of the Spring carnival season.
Continue reading Myer's spring carnival season under way.
The "Can't Live Without It" Edition
Earlier this year Lance Armstrong was hoping to sneak into the country to do his first come back race, The Tour Down Under but failed miserably. Lance is a prolific tweeter (@lancearmstrong) and was brought undone by a clever journo who worked out he must have been on a plane on his way, because he stopped tweeting for more than a few hours.
Continue reading Friday Digital Flames.
Clemenger BBDO, Melbourne, Publicis Mojo Sydney and Saatchi & Saatchi, Sydney each have six finalists in the London International Advertising Awards, with winners to be announced shortly. Whybin\TBWA\Tequila, Sydney has four finalists followed by BMF Sydney, SapientNitro, Brisbane and Leo Burnett, Sydney with three each.
Independent Sydney agency Bulldozer has continued its winning ways and joined the Fox roster of agencies after nailing a three-way pitch for newly announced MySpace Music. Australia is only the second market in the world to launch the exciting new joint venture with the big four EMI, Warner, Sony and Universal Music.
"Bulldozer has come up with powerful work that reflects the evolution of our product in way that will cut through" says MySpace Director of Marketing, Anthony Kelaher.
Continue reading Bulldozer scoops up MySpace Music.
Lavender Sydney's brief was to highlight the impartiality of Médecins Sans Frontières.
Agency: Lavender, Sydney
Creative Director: Simon Lee
Art Directors: Rua Perston, Mike Guegan
Copywriters: Mike Guegan, Rua Perston
Photographers: Dominic Nahr, Juan Carlos Tomasi, Francesco Zizola
Account team: Micheal Neary, Gemma Troup
Continue reading Lavender for Médecins Sans Frontières.
The Cannes Lions International Advertising Festival has released their anti-scam policy, but unlike The One Show, individuals will pay the penalty, not the agency. This is the statement from Cannes chairman Terry Savage and CEO Philip Thomas:
Following detailed consultation and discussion with industry leaders, the Cannes Lions International Advertising Festival wishes to make clear its policy on entries into its Festivals which breach the rules.
George Bassiakos, senior art director at Oddfellows, Sydney noticed this ad for the AWARD Copy Academy in the latest issue of Campaign Brief.
Says Bassiakos: "I thought I would do the right thing and proof-read it. Since they didn't."
Veet's topical 'Goodbye Bush' press ad was today announced as the overall winner of the 2009 Could Be a Caxton competition.
Created by Euro RSCG Australia for client Reckitt Benckiser, the ad took advantage of the newspaper coverage of US President Barack Obama's inauguration in January this year as a once-in-a-lifetime tactical opportunity to promote the Veet hair removal brand.
The Could Be a Caxton winning creative team, copywriter John Gault and art director Patrycja Lukjanow, have scored the competition prize of an all expenses paid trip to the 2009 Caxton Seminar and Awards weekend at the Hyatt Coolum on the Sunshine Coast.
This week's breaking newspaper campaigns from The Newspaper Works.
Jeremy Taine has resigned as executive creative director at Ogilvy New Zealand, effective 12 November, paving the way for Basil Christensen and Damon O'Leary, who have been named as joint executive creative directors and will oversee Ogilvy's national creative department.
Taine joined Ogilvy when the agency he owned with Roy Meares, MTC, was acquired. Over the last three years, Ogilvy's creative profile and reputation has been showcased and awarded, much of this due to Taine's talent.
"I'm genuinely thrilled with this new creative leadership team and am very much looking forward to working with them as we capitalise on the foundation Jeremy and Roy helped establish," says Ogilvy managing director Greg Partington. "We all wish Jeremy and his family well as they explore new opportunities."
Ogilvy was awarded two gold effies including 'Best In Show' at the CAANZ Effectiveness Awards on Thursday.
Western Power wanted Marketforce, Perth to highlight the dangers of trees and power lines getting too close in summer.Executive Creative Director: Andrew Tinning
Creative Team: Ryan Albuino and Andrew Chu
Photographer: Rob Simeon
Retoucher: Madelaine de Pierres
Agency Producer: Catalina Clema
Model Maker: Murray Edwards
Account Director: Brendan Lewis
Account Manager: Hannah Samsa
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Peter Majarich, an Aussie expat writer at hot US agency Crispin Porter + Bogusky in Boulder, Colorado. His top choice in Print is the Western Power One Spark ad via Marketforce, Perth, while his top choice in Outdoor is Crunchie Laughtones via DDB New Zealand followed by BPAY Optometrist via BMF, Sydney.Get the Bestads Podcast #54 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 14 million downloads to date).
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ABSOLUT
VODKA is introducing In An ABSOLUT World, There Are No Labels, a bold
and innovative project where the brand is challenging labels and
prejudice about sexual identities. A manifestation of a world with no
labels is a limited edition naked ABSOLUT bottle, with no label and no
logo, launched globally in the fall of 2009. Part of the initiative
is also a 24-page interview magazine, produced in collaboration with
celebrated men's magazine Fantastic Man.
"For
the first time we dare to face the world completely naked. We launch a
bottle with no label and no logo, to manifest the idea, that no matter
what's on the outside, it's the inside that really matters. The bottle
visually manifests our belief in diversity and our standpoint when it
comes to sexual identities. Off course it is also a wonderful piece of
delicate and minimalist design, a true collectors item," says Kristina
Hagbard, Global PR Manager at The Absolut Company.
Continue reading In an Absolut world, there are no labels.
Walkley award-winning journalist, Jill Margo, film producer and new media guru, Chris Adams and Whale Rider's, John Barnett, have come together to launch www.myheartwill.com - a new media project that is ground-breaking, heart-felt and personally relevant to them all.
My Heart Will is a social legacy network that offers worldwide users the chance to create, share and store their memories in a safe, private and secure environment that will live on for generations to come.
The Australian-born concept, www.myheartwill.com goes live today, a welcome entrant into today's frenetic Zeitgeist of on-line social media and networking sites.
Tony Williams is retuning to Perth in November to join 303 as Head of Art. The art
director who began his career at Vinten Browning and JDA in Perth has
been working for the past six years in Japan, since April 2009 as the
creative director of Apple Inc. in Tokyo.
Continue reading Tony Williams to join 303 as head of art.
On
December 7, 2009, leaders from 192 countries will gather at the UN
Climate Change Conference in Copenhagen, Denmark, to determine the fate
of our planet.Spearheaded by the International Advertising Association, the advertising and media industry around the world has collaborated in an international campaign to raise awareness of the issue and the meeting.
Continue reading Advertising world joins to create 'Hopenhagen'.
Leo Burnett, Melbourne has put to air a new spot for Sports Bet, aimed at punters who like to bet on the net.VIEW THE SPOT
Creative Director: Jason Williams
Creative Team: Jason Williams, Dave Klein, Brendan Greaney and Andrew Woodhead
Agency Producer: Beaver
Director: Steve Saussey
Producer: Sacha Hodgson
Production Company: Film Construction
McCann Sydney has hired writer Amy Bromley (left) and art director Melissa Turkington (right), the creative team behind the infamous 'Beaver' spot for Kotex, created while they were at The Brand Shop, Sydney. They have worked on accounts including Sanitarium, Grazia Magazine, Coke and Kimberly Clark.
The agency has also transfered designer Nathan Lyttleton (centre) from McCann's Melbourne office, where he worked primarily on Mission Foods and GPT. Prior to this he worked at Publicis Mojo and various London agencies.
Continue reading McCann Sydney hires 'Beaver' team.
Today, Melbourne-based interactive marketing and web development specialist, Sputnik, together with private health insurance provider, GMHBA and media agency Carat, launches a new offering aimed at setting the benchmark in simplicity for the category: Frank Heath Insurance.
Continue reading Sputnik, Carat get Frank with health insurance.
The wine market is often too stuffy and up itself. To stand out from the crowd, Margaret River winemaker Fifth Leg, via DDB Melbourne, created "Operation Kerplonk" - a Wine Amnesty of sorts - where punters could swap inferior wine for a quality bottle of Fifth Leg, no questions asked. So they thought.
BPAY is almost too easy. That's the message in the latest work from BMF
Sydney and BPAY. The campaign is designed to demonstrate just how easy
it is to pay bills with BPAY.VIEW THE BOWLING AD
VIEW THE OPTOMETRIST AD
VIEW THE WALLY AD
Continue reading BPAY is almost too easy for BMF.
Colenso BBDO, Auckland leads the agency pack of 117 agencies in Asia, Australia and NZ accepted into The
Work 09 annual, which is by far the most comprehensive record of advertising in the region, now in the 8th year of publication. Colenso BBDO, CB's NZ Agency of the Year, scored 18 acceptances, followed by DDB New Zealand and Ogilvy & Mather Thailand with 11 each, with CB's Australian Agency of the Year Clemenger BBDO Melbourne sharing 4th spot with Ogilvy & Mather, Mumbai, with 10 acceptances each.
Using a simple optical illusion this commercial for Coast Yamaha, via Clemenger BBDO Adelaide, portrays all the power and emotion of a traditional motorcycle ad but with a surprise ending. Creative Director: Greg Knagge
Senior Art Director: Geoff Robertson
Art Director: Andrew Slattery
Agency Producer: Holly Horne
Director: Roh Smith
Producer: Paula Smith
Production Company: Spirit Films
SumoSalad, the healthy fast food brand made famous for its marketing stunts, is now set to embark on another marketing campaign - this time targeting Australia's muffin tops, moobs and cankles.
Kicking off with a series of television commercials spoofing the Quit campaign, SumoSalad's new marketing direction, created in-house, hopes to not only raise a few laughs, but highlight the serious issue of Aussies and their increased waistlines - a topic also currently being addressed by the Government's Preventative Health Taskforce as Australia surpasses other countries as the fattest nation in the world.
BMF has created a series of print campaigns for new client Ryobi.
The power tool category is characterized by product feature ads, so the aim was to inject some personality into the Ryobi brand through ideas that talk directly to specific tool buying audiences.
Continue reading BMF flogs Ryobi's new set of tools.
AdPartners chairman, Trevor Fearnley, who has contributed to the ad industry and to charity far more than most admen, is set to retire on December 17, 2009. Here's a note he sent to his colleagues and friends...
HI - this is to let you know that after 30 years working for AdPartners I have decided to retire from my role as Chairman on December 17th. Thirty great years, I should add!
Over those thirty years I have been part of the transformation of AdPartners from four people to now almost forty people, from being independent to being part of the publicly listed Photon Group, from an analog age to a digital one. Exciting times.
Continue reading Trevor Fearnley AM retires from advertising.
A fantastic little book, written by American ad creative Howard Ibach, for all admen and women - the essential brief for the briefers, which is available on amazon right now.
"Step-by-step, chapter by chapter, illustration by illustration (yes,
there are pictures, too), Howard not only builds his case for how
absolutely indispensable an inspired creative brief is but then
proceeds to teach you exactly how to do it: simply, clearly and
logically. Making generous use of productive exercises, memorable examples, fascinating case histories, plus the words and deeds of some of the smartest and most insightful people in the field.
Continue reading How to write an inspired creative brief.
Lion Nathan unveiled its first campaign for new Tooheys Extra Dry (TED) cider, 5 Seeds, over the weekend. Created by BMF and entitled 'Birds vs Humans', the campaign launched nationally last night starting with a new TV commercial.
The work for 5 Seeds follows a similarly unexpected approach to previous campaigns from TED, the brand well-known and widely acclaimed for ground-breaking, edgy creative.
Continue reading BMF launches 5 Seeds Cider for Tooheys.
An ad created by Whybin/TBWA, Sydney for The Sydney Morning Herald has been announced as the August/September winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
Client: The Sydney Morning Herald
Agency: Whybin/TBWA Sydney
ECD: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Continue reading SMH could be a Caxton for Whybin TBWA, Sydney.
CB hears multi-awarded American creative, Franklin Tipton (left), is joining Publicis Mojo, Melbourne as ECD, replacing Leon Wilson, who is joining former Mojo regional ECD Darren Spiller at Fallon USA, based in Minneapolis, in two week's time.Wilson (below), who has been CD since 2007, follows Mojo Melbourne head of art Christy Peacock, who joined Spiller at Fallon in August. One other Mojo Melbourne senior creative has also recently left, so Tipton's first job will be to rebuild the Melbourne creative department.
B&T reports that Sean Cummins has quit SapientNitro, the agency he founded as Cummins&Partners in 1997...
AIMIA is calling for entries into the 16th Annual AIMIA Awards, which celebrate the very best examples of digital media in Australia and New Zealand. Known affectionately as "The Amys" by the industry, the awards showcase work undertaken by Australia's Interactive Media and Digital Content sectors across a broad range of consumer, business, government and not-for-profit categories.
Continue reading 2010 AIMIA Awards open for entry.
The
2009 London International Awards judging has concluded in Las Vegas.
This year is the first year that the organisers made the welcomed decision to assemble a jury in
the same place to judge the awards. Judging was held within the best venue on the Las Vegas strip - the magnificent Wynn Hotel. LIA
President Barbara Levy told Campaign Brief the decision to bring all
the judges together to judge was made to take the international awards
show to a higher level. Going on the results of this year's judging
this aim has certainly been achieved. This year's panels were headed by
Jeremy Craigen, ECD at DDB London (pictured above right), Tham Khai Meng, worldwide creative director of Ogilvy & Mather (centre) and Faris Yakob, former digital ninja at Naked, Sydney, now EVP/chief technology strategist at McCann Worldgroup, New York (left).
One For All, Sydney has enlisted world famous sand artist Ilana Yahav in a new TV campaign for its range of Lowan Muesli for their client Greens Foods. The first spot of the campaign was shot in Ilana's purpose built studio in Tel Aviv, Israel.
The TV spot marks an exciting new era for Lowan, a brand known to many Australians, but in need of communication to unlock latent potential.
Continue reading Lowan gets down to earth.
The Campaign Brief pad in the heart of Potts Point is now available to rent (from next Saturday 17th October), and we're hoping to get a tenant we know - or knows someone we know - in the ad industry or TVC industry. The apartment has new paint, carpet and includes a security carspace. Stunning Harbour Bridge, Opera House and city views It's open for inspection TODAY (Saturday 10th) from 10:40 till 10:55. If you can't make it today, contact the agent, Lisa Hughes to arrange an appointment during the week. Ring her on 0414 812 043 or email: lisa@lspp.com.au
Continue reading CB's Potts Point Pad for rent: $350 per week.
Sarah Longworth from Colenso BBDO, Auckland has won the international YoungGuns of the Month - Professional
title (August) for her 'America's Next Top Model' ad for TV3.
Fairfax Media, via The Furnace Sydney, has launched a new campaign for domain.com.au covering television, online, print, radio and outdoor.
Searching for property can be an emotional rollercoaster and a huge time waster. Property listings are rarely true to life and consumers can spend a lot of unnecessary time turning up to properties that are simply not suitable for what they want or need. How much easier would it be to be able to search for, and find, properties that better suit their lifestyle. This could include being close to schools for their kids, near restaurants and public transport etc.
Continue reading The Furnace launches new campaign for Domain.
A new post from the team at The Furnace that will occur every Friday on bits and pieces from around the digital world.
Since the internet started, the big question has always been, 'will it ever totally replace print?'.
While email has ironically created more paper-based printing in offices, the internet is actually doing a pretty good job of closing down newspapers around the world. But the final death knell of print may just be the Kindle reader and Google's effort to digitise every book in any library that will let it in. But will it be the same holding a Kindle-like device in your hand reading a screen instead of a book where you can flick the page? Is this it for a whole industry of bookshelf manufacturers? Only time will tell...but I wouldn't mind a Kindle now to help me work it out!
WHAT IT IS: A replacement to e-mail? Well, that's an ambitious goal, but it's the idea behind Google Wave. It's what you'd get if you married e-mail with instant messaging with a wiki.
Microsoft wheeled out its answer to the iPhone today with the launch of a new version of its mobile operating system and an iTunes-style marketplace for smartphone applications.
Adobe's next version of Flash supports Windows Mobile, Google's Android, Palm's webOS and RIM' BlackBerry platforms. Missing from the list: Apple's iPhone.
Continue reading Friday Digital Flames.
Ben Cooper, currently a partner at Sydney-based The Population, will be joining Three Drunk Monkeys as director of digital in late October, largely replacing the role of Mark Ashley-Wilson, who left to join The Furnace, Sydney last month.With 12+ years experience in digital media across London, Zurich and Sydney, Cooper is a digital strategist regarded as one of the country's forward thinkers in this space.
The AWARD Awards Presentation Evening & Cocktail Party will be held on Thursday, November 12th at The Overseas Passenger Terminal Sydney.
Following a successful two weeks of judging, the event will celebrate the winners from the 283 finalists of the most outstanding work in creative communication across Australasia. The coveted awards; AWARD Agency of The Year, AWARD Client of The Year, AWARD Network of The Year and the Encouragement Award will also be announced.
First in a series of ads via Special, Auckland, looking for 8 musicians
that want to re-record 'The Passenger' with Iggy Pop. This one off live
event will be made possible by Orcon's super fast broadband.VIEW IGGY POP LIVE:1 SPOT
VIEW IGGY POP LIVE:2 SPOT
Continue reading Play live with Iggy Pop - thanks to Orcon.
Commercial Radio Australia (CRA) today released final industry developed innovative Commercial Content Standards for the synchronisation of visual and audio components for advertising on DAB+ digital radio.
The Commercial Content Standards have been finalised after draft standards were released to the industry for comment last year and following extensive consultation with advertising creative directors, broadcast technical engineers from ARN, Austereo, DMG and Fairfax Radio and leading digital distribution organisations; Audionet, DubSat, Music Point, DStar, Adstream and Fairfax Digital.
What happens when you don't get
the right gear for the job? Find out with a new campaign created by
IdeaWorks Sydney that shows why you should always call the equipment
hire experts, Coates Hire. The campaign is supported by print and radio
with more spots and a microsite to come in the next few weeks.VIEW THE DIG SPOT
VIEW THE LOO SPOT
Continue reading IdeaWorks for Coates Hire.
Askmen.com in the US has named fictional Mad Men character Don Draper as #1 on their 2009 Top 49 Most Influential Men list.
Nominating Draper, Askmen.com says: Don Draper may be a fictional character on AMC's Mad Men, but he's just as real as any other public personality you can think of. Celebrities are brands, with carefully constructed images, and most of us are just as likely to have a beer with Don Draper as with anybody else on this list. What matters is that Draper's hardass 1960s persona represents something about male identity that is enduringly captivating but has nonetheless vanished.
Continue reading Don Draper heads Most Influential Men list.
The painting 'L is for Listen', by creative director, Mark Collis, will be sold at Art Sydney 09 in aid of the Alphabet Foundation. Collis is currently ECD at Ogilvy and Mather, Tokyo but will return to Sydney at the end of this month. He told CB: "I'm in discussions with a couple of people but it might be that I simply help out on projects directly for other agencies and clients."
The Alphabet Foundation, a not-for-profit organization, which was set up by Collis and long time close friend Peter Lever, aims to assist in providing an education to displaced, underprivileged children in South East Asia. Funds raised will be used in the rebuilding of schools and provision of necessary equipment in areas such as the Thai/Burma border, Laos, Cambodia and Vietnam, where refugee camps have become permanent homes for hundreds of thousands of people.
Clemenger Group has appointed Mark Coad as chief executive officer of CHE, in a move that consolidates the group's commitment to closer collaboration between media and creative.
As CEO of media agency network OMD Australia since September 2006, Coad strengthened the agency's position in the market through a raft of account wins and industry awards, including the Grand Prix at the Media Federation of Australia's 2008 Awards, Media Network of the Year at the AdNews Awards and Employer of the Year at the B&T Awards.
Before stepping up to the CEO role, Coad was managing director of OMD Melbourne and prior to that worked at Mediaedge.
Continue reading Mark Coad leaves OMD to head up CHE.
Print work for the new Mini Diesel, via agency Badjar Ogilvy, Melbourne, which promises over 1000km on a single tank.Creative Directors: Michael Knox and Nicholas Desira
Creative Team: Darren Winter and Justin Nagorcka
Photographer: Derek Swalwell
Retoucher: Imagenation
The latest campaign for Nissan by Whybin\TBWA, Melbourne heralds a
significant evolution for the brand, with an evocative showcase of
style and innovation, epitomising the carmaker's latest releases. View the commercial.Creative Director: Scott Whybin
Copywriter: Scott Whybin
Art Director: Pat Sofra
Agency Producer: Margot Ger
Director: David Denneen
Producer: Anna Fawcett
DoP: Simon Duggan
Music + Sound Production: Hugh Harris
Post Production: Resolution
Account Managers: Roger O'Donnell and Belinda Williams
CNBC, First in Business Worldwide, has begun a concerted marketing push in Australia with the imminent launch of the 2009 CNBC Currency Challenge, an exciting competition for all budding foreign exchange traders to show off their skills and be in the running to win a fabulous Alfa Romeo 159 Ti, valued at $50,000.
The competition is free to enter and registrations* are NOW OPEN
CNBC will officially kick off the Currency Challenge on October 12, and is supporting the competition with print and online ads in the Sydney Morning Herald, Australian Financial Review and in the finance pages of Yahoo!
Well known and loved copywriter Aislinn Andrews (pictured in green top with
Donna Stevens and the Hoff at The Stokehouse in 2005) passed away at 11.25am yesterday morning in Perth. Her Mum, Dad and brother were with her, she is now at peace.
Last night's auction in Melbourne was a huge success with Helen Gory Galerie finalising the total which is expected to be over $20,000. Thank you to everyone who donated, bid and came to support FundrAislinn.
Today would have been Aislinn's 30th birthday.
It may be a global economic downturn, but animation house XYZ Studios is certainly on the way up. Last Friday they opened their doors and introduced their brand new pad, complete with rooftop deck and pool overlooking Melbourne city.
The new digs are situated on Moray Street, South Melbourne. The 3-level studio features an open plan, light filled space for 12 directors, a production office, edit suite, VFX room and a dead sexy machine room. Oh, and a flag pole.
Continue reading XYZ Studios launches new studio in Melbourne.
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Rob Martin-Murphy, national executive creative director of The Furnace. His top choice in TV is the Lotto Wish List spot via DDB New Zealand, with runner-up a tie between Kettle Chips via Bulldozer, Sydney and Woodstock Bourbon via Colenso BBDO, Auckland.Get the Bestads Podcast #53 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 14 million downloads to date).
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This year, under the guidance of co-chairs Ty Montague of JWT and
Michael Lebowitz of Big Spaceship, the International Andy Awards has decided to break
with tradition and turn to the international advertising community to elect the 2010
award jury. electthejury.com features a list of 100 plus candidates from around the world that visitors can vote on for the next few weeks. They can also
nominate other candidates before October 15. The final list of 25
jurors will then be announced on December 1. Aussie expats Samira Ansari and Georgina Hofmann, now at JWT New York, were creative directors on the project, under JWT ECD Paul Bichler.
Says Ansari: "The site's uploaded to bestads with all the credits. It's getting a lot of press and tweets globally. We're excited."
Continue reading NFD uses face recognition technology.
"Your world just got smaller, because we've doubled the number of ATMs"
is the message in this spot for National Australia Bank via Clemenger
BBDO, Melbourne.
Continue reading Little wonders never cease.
Is Don. Is back. After studying under Europe's finest butchers for
years, the Don 'Fleishmeister' has earned his title as a master of fine
meats. This new campaign, created by DDB Melbourne, positions the
Fleishmeister and his faithful assistant, Gunther, as guardians of the
rich and ancient tradition of salami-making. Their impossibly high
standards and dedication to the craft brings new meaning to the words:
Is Don. Is good. View the commercial
Continue reading Is Don. Is back..
Commercial Radio Australia (CRA) has announced the second and expanded series of free digital radio creative workshops in Sydney, Brisbane and Melbourne, aiming to provide hands on experience to clients and advertising agencies on the opportunities available on the recently launched digital radio platform.
Developed by Commercial Radio Australia and implemented by creative director of Eardrum Australia, Ralph van Dijk (pictured), architect of the radio industry's "Radio Advertising Economically Sound" brand campaign, the second series of workshops are supported and accredited by the Advertising Federation of Australia (AFA).
Round 3 of the 2010 Siren Awards closes Friday 16 October. Radio commercials must have aired anytime between 27 July and 16 October 2009.
Entry is free @ sirenawards.com.au
To mobilise public opinion for human rights, it takes some effort to be heard. With its new film 'Insomnia', created by agency Rapp, Paris and directed by Jeremy Halkin, Amnesty International invites everyone to take part in events organized for the Amnesty nights (October 22 to 25). The more people get involved, the more noise they'll make... and the less leaders of certain countries will be able to sleep with a clear conscience.
New York Festivals 2010 International Advertising Awards has officially announced its Call for Entries. For 53 years, the Awards has honored work in all media from around the world: television, cinema, print, outdoor, interactive, design, mixed media, collateral, radio and student advertising.
New York Festivals online judging system ensures that each entry receives the proper amount of time and attention, in an environment that is free from outside distractions and unsolicited opinions. The online judging system is the first line of defense against scam ads. Judges are allowed to flag a suspected scam ad simply by checking a box when viewing an entry online. NYF jury members are encouraged to write confidential comments online to support their suspicions, once entries are flagged, an investigation into the allegations will commence.
Continue reading New York Festivals 2010 Awards Call for Entries.
Life at the Bottom run regular nights for juniors in the Melbourne ad industry and their event - this Wednesday 7th October, 6pm at 1000 Pound Bend, 361 Little Lonsdale Street in the Melbourne CBD - is set to be a big one: Top Clemenger BBDO creative team Tom Martin (above right) and Julian Schreiber (above left) will be giving their 10 tips for juniors in 10 mins. Details at lifeatthebottom.com
Don't miss episode 5 of 30 Seconds tonight (Monday) 8.30pm on the Comedy Channel.
Title: 'Twenty One Today'
Martin's career flashes before his eyes as he plummets from 3rd to 21st in the Campaign Brief creative rankings, while Daiyonda are in a spin as their cars are voted "worst on emissions". In an attempt to bolster his reputation Martin goes searching for creative awards, a pursuit that triggers an unexpected crisis of conscience.
I'm an Aussie/Samoan that has worked in the Melbourne Ad industry for 10 years. I am holding a fundraising event this Wednesday (October 7) at the Richmond Union Bowls Club in Melbourne to raise some much needed funds for the Samoa Tsunami Victims.
My father and step mum live in Samoa and work at the hospital and I have extended family who live there too. From what my parents have told me the death toll is continuing to rise by day with the hospital morgue already at capacity.
A lot of the DDB crew from the Melbourne office are coming which is great.
Cheers,
Kristian Hunt
Account Director
DDB
The much-anticipated FundrAislinn art auction is on tomorrow night (October 6) at Helen Gory Galerie, Melbourne - which aims to raise funds for Aislinn Andrews' breast cancer treatment.
Get your Art together. Online bidding closes midnight tonight.
So far FundrAislinn's online auction has nearly $15,000 worth of bids for probably well over $100,000 worth of fantastic art.
Organisers are thrilled with the pre-bidding but think we can raise more to help Aislinn Andrews raise money for breast cancer treatment.
Continue reading FundrAislinn Auction tomorrow night.
To celebrate RSPCA Awareness Week 2009 (Oct 1 - 8) the RSPCA has released a digitally re-mastered version of their most loved commercial - Animal Walk, which has started appearing on TV screens.
Created 21 years ago by Leonardi & Curtis, Melbourne, Animal Walk won MADC Commercial of the Year in 1988. It was the first brand ad of its kind in Australia and remains one of the most recognised commercials ever made in this country. The production not only introduced Australians to their favourite little bandaged wombat but it was actually responsible for coining the RSPCAs slogan: For all creatures great and small. The wombat went on to become the RSPCAs mascot.
Continue reading RSPCA 'Animal Walk' digitally remastered.
AdAge reports that Toyota Motor Sales USA and agency Saatchi &
Saatchi Los Angeles, engaged in a bizarre, online "terror marketing
campaign" that frightened and harassed thousands of consumers via
e-mails, according to a lawsuit filed Sept. 28 in Los Angeles.
CumminsNitro, Sydney has retrenched Christie Peolwane, only two months after promoting her to associate creative director following 18 months as senior art director at the agency.CB hears Peolwane and several other staffers have been let go today following the loss of the significant 3 Mobile business to STW owned Moon Communications (in a pitch that also included Vodafone agency Clemenger BBDO, Sydney), only three months after the agency inherited the business from previous incumbent The Campaign Palace, Sydney.
3 Mobile is now on its fifth agency in eight years: it was launched by DDB Sydney in 2001, then switched to The Moult Agency in 2004. In 2006 The Campaign Palace won the account, which it held until losing the business to CumminsNitro (now SapientNitro) in June this year.
However, the fledgling SapientNitro Sydney office is unlikely to close, given the agency still has the recently won Volvo business and other smaller accounts.
MEGT will launch its first ever national advertising campaign on Monday, created by The Furnace Melbourne. MEGT appointed the agency in May 2009 to handle the television, outdoor and online campaign after a selection process involving four agencies.
MEGT is a national organisation with its Head Office in Melbourne. They provide businesses with assistance in employing apprentices and trainees, and provide competency-based staff training. MEGT operates an Australian Apprenticeships Centre, a Registered Training Organisation and a Group Training Organisation across 62 offices Australia-wide.
Continue reading MEGT goes dancing in The Furnace.
AWARD celebrates a total of 284 finalists this year, with DDB New Zealand heading the agency pack with 17 finalists, followed by O&M Bangkok with 14 and Colenso BBDO, Auckland with 12. Australia's top performers were Leo Burnett, Sydney, Revolver and Publicis Mojo, Sydney with 11 finalists apiece.
70 Judges, headed by Craig Davis, regional ECD of Publicis Mojo (pictured) gave up their time over an intense two-week period to determine the most outstanding creative work across Australasia.
Australian finalist numbers are down by 9 compared to 2008, with a total of 172 finalists. New Zealand has a total of 56, down by 20 from last year and Asia counts 56 finalists this year, 35 less than the previous year. The overall finalist number dropped by 66 compared to 2008.
Continue reading DDB NZ heads AWARD 2009 Finalists pack.
Building on its existing Virgin philosophy of putting the customer at the heart of everything, Virgin Mobile, via Host and The Glue Society, Sydney, is launching a new 'Members Welcome' brand strategy and manifesto this weekend, whereby VMA customers are treated like members of a club with membership perks - not just at sign-up but for the lifetime of their membership. Benefits range from Virgin brand family offers to exclusive discounts, VIP access to music gigs and even free beer on Fridays!
A new ad campaign highlights Virgin Mobile member benefits such as discounts on Virgin Blue flights, FREE beers on a Friday for Virgin Mobile customers, free voicemail and free gigs for customers. The TV commercial, created by Host and The Glue Society airs this Sunday, 4th October and in cinemas next month. A tailored version of the TVC will air on Virgin Blue's in-flight channel from December.
Dairy Farmers' recent Moove campaign, via BMF Sydney, was announced today as the winner of Adshel's inaugural award for the Best Outdoor Execution of the quarter.
The Adshel Campaign of the Quarter initiative is supported by AWARD and the judging panel was led by James Procter, AWARD committee member and executive creative director at George Patterson Y&R. Following on from the success of the recent Creative Challenge, Adshel's latest initiative aims to promote more exciting and thrilling campaigns on the outdoor medium.
Campaigns were judged on 15 key criteria including visual engagement, clear branding, use of the bus shelter environment, impact and interactivity and, most importantly, whether it captivated the viewer.
Continue reading Moove moves the Adshel Q1 Outdoor judges.
Ward6, Sydney has launched a provocative new outdoor campaign to
drive donations for the self-funded wildlife rescue service, WIRES. It
depicts native animals trapped inside an actual advertising billboard
with the line "Help WIRES help him out." This reflects a common
occurrence as an expanding urban environment continues to place the
homes of native animals at risk. Creative Directors: Hugh Fitzhardinge and Grant Foster
Copywriter: Hamish Grieve
Art Director: Martin Brown
Photographer: Adam Taylor
Account Managers: Brendon Harrington and Corina Oborocianu
Client: Stan Wood (chairman), Caria Toyne and Jilea Carney
Continue reading Ward6 Helps WIRES help them out.
Digital agency, @www has announced the relocation of co-founder and managing director, Josh Frith from the UK to be based permanently at @www in Australia.
Frith has been @www managing director for over 13 years and is relocating to Sydney with the aim of expanding the growth of the multiplatform and branded content aspect of the business. Says Frith: "I am looking forward to working with the @www Australian team directly again after being based in the UK for more than six years.
Continue reading @www co-founder Josh Frith relocates to Sydney.
After two years at the helm of Song Zu Singapore, composer / partner, Ramesh Sathiah and sound designer, Abby Sie have returned to Song Zu Sydney.
Mesh and Abby have spent their time in Asia working on a broad range of world-wide and Asia Pacific spots including Sony Ericsson, LG, Sony Bravia, Adidas and Canon.
Prior to moving to Singapore Mesh's music composition and production work encompassed a wide range of projects from album production (Grinspoon's ARIA nominated, Alibis & Other Lies) to film scores (Schapelle Corby, the Hidden Truth) and Abby was part of the academy-award winning sound team on King Kong and was the Supervising Sound Editor and Mixer on Men's Group, about which Variety magazine referred to the sound as being "impeccably precise".
Check out Mesh's work on the latest world-wide Sony Ericsson campaign. For more details contact Ian Lew at ian@songzu.com or +612 9965 4700.
For the past five years, the commercial arm of Exposure
has been delivering solely on the work of filmmaker Kevin Denholm. His
people-based style of storytelling has always provided the perfect fit
for top-flight clients (Air New Zealand, Toyota, Westpac, Telecom, New
World, et al)... but it has also created an ever-increasing demand for
the Exposure approach.
"For a while now," says producer Stephanie Bauer, "we've been looking at ways to expand our capacity. But the simple truth is, one director can only be in one place at a time.
"Now, in a piece of spectacularly good timing, it happens that a class producer/director team have thrown their hat back in the ring after a sabbatical from the ad business. It's all come together surprisingly quickly, the pieces all fit, the stars have aligned, etcetera, etcetera... the result is that the Exposure 'less is more' one-director era is officially history. Welcome aboard, Peter Cudlipp and Maggie Lewis (pictured)."
Continue reading Cudlipp and Lewis back in search of Exposure.
Bulldozer Inc. Sydney was asked to create an ad for Kettle Chips beer drinkers will like. To reposition the chip as prestigious but laconic Australian. To own the notion that slower cooked is better. To use hot chicks. The shoot didn't suck. The commercial debuts this Sunday during the NRL Grand Final.Client: Snack Brands Australia
Agency: Bulldozer Inc. Sydney
Executive Creative Director: Andy McKeon
Copywriter and Art Director: Andy McKeon
Agency Producer: Wendy Gillies
Director: Tim Bullock
Production Company: Prodigy Films
Account Managers: Nik Witcombe and Caroline McLaughlin
Client Team: Matt Jenkins, Paul Tredennick and Karl Lucas
Kofi Annan launches 'Beds Are Burning' Global Musical Petition to demand climate justice with Melanie Laurent and Havas Worldwide CEO, David Jones & The:Hours
• First ever global musical petition created to mobilise people to pressure their leaders to agree a climate justice deal at the UN's Copenhagen Climate Change Summit in December.
• Produced by The:Hours, 60+ international music stars & celebrities collaborated for free to show support for climate justice deal and the 'Tck Tck Tck: Time for Climate Justice' campaign
• Midnight Oil specially re-write lyrics to 1987 hit, 'Beds Are Burning' to highlight greatest humanitarian challenge facing mankind today.
With Christy Peacock leaving Melbourne to join Fallon in the US, MADC vice president Richard Ralphsmith (pictured) has stepped up into the role of acting president of the MADC, who will be working closely with the rest of the MADC committee during a particularly exciting time for the club in the months ahead.
The MADC is on the search for a new partner to provide its association management and event management services. The MADC and Waldron Smith Management have enjoyed a long and very fruitful relationship lasting over a decade and a half. However in the past few years, Waldron Smith's business has been increasingly focused on conference management, rather than club management. Both parties feel that the club would be better served by a specialist partner who is geared up for its needs. So it's with sadness that Waldron Smith Management will say goodbye to the MADC at the end of this year.
The team at Holler Sydney have created an iPhone app which allows you to have a real environment voice. Just download
it and do it... type Vote Earth into iTunes. It's free.UPDATE: AFTER OUR SCOOP, THE OFFICIAL PRESS RELEASE ARRIVES...
Holler Sydney Votes Earth; Develops Official iPhone App
Every iPhone User Around The World Can Make A Positive Difference For Climate Change
Sydney, Australia - 2 October 2009: Australian digital agency Holler Sydney has developed and launched a world first iPhone application to support Earth Hour's "Vote Earth" campaign.
Continue reading Vote Earth App.
The 2009 Caxton Seminar has announced that two of Australia's most accomplished, respected and often controversial journalists will be speakers at this year's event.
Former ABC TV Media Watch host, author and three-time WalkleyAward-winner David Marr (pictured) and former Daily Telegraph editor and founding editor of The Punch, David Penberthy, will join the prestigious line-up of speakers already confirmed for the 2009 weekend seminar.
Marr and Penberthy will continue the well-established Caxtons tradition of featuring speakers whose story-telling experience, in newsprint, online, broadcast and in books, brings unique perspectives to the seminar.
Continue reading Penberthy and Marr added to top Caxton line-up.
Sydney based production company The Feds are pulling the trigger on a new caper: Tune into Feds Radio today (1st October) at 3pm to be part of the launch of the Feds Music and Feds Radio double act.
Join emcee Lady Luck, to listen to The Feds special agents spill the beans live from headquarters. Transmitting across the airwaves this month, Sam Bennetts will talk with Stav Yiannoukas from Bluejuice about their latest music video collaboration, Broken Leg, which Triple J twittered as one of the most influential music videos for a 2009 J Award. Later in the show, Josh Logue will shoot the breeze with cinematographer, Simon Ozolins about their Kisschasy music video and shooting in China with Empire of the Sun.
Continue reading Tune into Feds Radio at 3pm today.
Morphy Richards, one of the UK's leading small home appliance companies, has launched its first online marketing campaign, via Sydney digital agency Bullseye, in a bid to further drive brand presence in Australia.
The campaign, 'Who In Australia Would You Most Like To Have Tea And Toast With?' aims to drive awareness and sales for its new Illuma Toaster, through a dedicated microsite, online competition, and social media.
Continue reading Morphy Richards: Anyone for tea and toast?.
