'Best Job in the World' wins ECHO Best of Show - Yellow Treehouse wins the Henry Hoke Award
The Diamond Award - the best of show - at the 2009 International ECHO Awards was awarded to CumminsNitro Brisbane for Tourism Queensland's 'Best Job in the World'. The gold-winning campaign also won the A. Eicoff Broadcast Innovation Award. Winners were announced at a ceremony held in San Diego this week.
Another special award, the Henry Hoke Award, went to Aim Proximity and Colenso BBDO, Auckland for their gold-winning work 'Yellow Treehouse' for the Yellow Pages. The campaign revolved around a competition requiring a young woman to build a restaurant 40-feet above the ground in a redwood tree.
Commenting on 'Best Job in the World', judges said it was a tourism campaign masquerading as a recruitment effort: "Who wouldn't want the best job in the world in the most idyllic setting? This now famous campaign had a global reach and generated high-volume, impassioned response among tens of thousands of applicants and hundreds of thousands of voters."
The annual awards honour the highest achievements in direct marketing - the interactive, data-driven, online, offline, inbound, outbound, lead generating, customer-retaining direct marketing process.
Other Australian winners were BMF with two Echo awards (gold and bronze), while Rapp Sydney, Ursa Communications and Wunderman Sydney each won a silver Echo Award.
Gold went to BMF for Toohey's Extra Dry 'TED696 Project' a competition asking designers to create the bag based on the 696 theme and bronze for the Commonwealth Bank's 'Dollarmites Mission'.
Rapp Sydney's silver was for AUSTAR's 'Andre Rieu'; Ursa Communications won silver for Pfizer's 'How Champix outsmarted cigarettes' and Wunderman Sydney won silver for the WWF 'Earth in your Hands' campaign.
New Zealand agencies also performed well with AIM Proximity, Draftfcb and Rapp New Zealand picking up two awards each while Y&R Auckland won one.
AIM Proximity was awarded silver for The Warehouse's 'Valentines 09' campaign and the aforementioned gold (with Colenso BBDO) for The Yellow Pages' 'Treehouse'.
Draftfcb New Zealand won silver for Ministry of Health's 'The Lowdown' and bronze for BMW's 'X6 Launch'.
Rapp New Zealand and Tribal DDB New Zealand won silver for ANZ Bank's 'gettingUthru' and Rapp New Zealand won Bronze for Telecom's 'No one will know you are gone'.
Y&R Auckland was awarded silver for Microsoft's 'Security-Virus'.
John Greco, president and CEO of the Direct Marketing Association, said judges selected this year's top work in direct marketing based on the most brilliant strategies, groundbreaking creative and unparalled results. "Every ECHO-winning campaign is a model of smart planning and innovative use of data, and most now integrate channels for impact of offer and measurability of results," he said.
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Congratulations!
BTW, what and where are the ECHO awards?
I was at my daughter's Netball trophy night last Friday and "best job in the world" picked up U11 Best and Fairest and the chick behind the bar.
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Internet marketing is probably the best thing to go after for making money right now. How is buying wholesale and the whol drop shipment thing working.