IdeaWorks for Coates Hire
What happens when you don't get
the right gear for the job? Find out with a new campaign created by
IdeaWorks Sydney that shows why you should always call the equipment
hire experts, Coates Hire. The campaign is supported by print and radio
with more spots and a microsite to come in the next few weeks.VIEW THE DIG SPOT
VIEW THE LOO SPOT
Creative Director: Paul Knights
Associate Creative Director: James Gali Barrow
Copywriter: Paul Knights
Art Director: James Gali Barrow
Creatives: Andre Matkovic, Tom Russell and Adam Guastella
Agency Producer: Norma Johns
Director: Abe Forsythe
Producer: Matt Reeder
Production Company: Plush Films
Strategy Partner: Matt Newell
Strategy Director: Paul Southgate
Account Director: Meg Badelow
Senior Account Manager: Luke Pavan
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Very, funny spots. Saw them during the grand final. Congrats to all involved.
- Samuel
Nice spots. Well executed.
Nice one guys! good to see something a little different.
-K
Hehehe, I fricking laughed hard at digger. Sweet little campaign, the radio spots on best ads are funny, love the excuses the dude thinks up.
Lynchy, I know everyone whinged about all the negative comments on the blog but only hearing super positive comments is just boring. It was just the personal stuff that was bugging most of us. You know the old saying, 'be hard on the work, not the people'? I think that would work for the blog. If people can't handle a tough comment or two about their work, myself included, they shouldn't be in advertising. Even Adcritic allows people to have their say. I'm sure they filter the ridiculous and personal stuff but at least we get objective opinions about the work.
Just my opinion anyway.
I really love these ads... Keep up the good work guys...
I made this
I love this. Abe Forsythe is a genius!
Who is the voice of the coates hire adds?
Great, sexy voice!