MEGT goes dancing in The Furnace
MEGT will launch its first ever national advertising campaign on Monday, created by The Furnace Melbourne. MEGT appointed the agency in May 2009 to handle the television, outdoor and online campaign after a selection process involving four agencies.
MEGT is a national organisation with its Head Office in Melbourne. They provide businesses with assistance in employing apprentices and trainees, and provide competency-based staff training. MEGT operates an Australian Apprenticeships Centre, a Registered Training Organisation and a Group Training Organisation across 62 offices Australia-wide.
“MEGT has always seen opportunity in times of marketplace change,” explains Linda Nall, MEGT’s Marketing Manager. “We decided to actively invest in our business in this downturn and highlight the positive benefits to employers of taking on apprentices and trainees, and training existing staff, to ensure their businesses are ready for a more positive future.”
The campaign is based on the idea that MEGT is a positive catalyst for change and uses a very simple scenario to communicate the message.
“The business-to-business advertising landscape is a challenging one to try and achieve high visibility and impact,” explains John Perry, Managing Director of The Furnace Melbourne. “Everyone wants an ad that will ‘cut through’. We decided to take the story away from the workplace and base the idea on a very down-to-earth and powerful metaphor of transformation that we can all relate to.”
The campaign was created by The Furnace’s national creative director Rob Martin-Murphy and head of art Paul Fenton and will launch this Monday (October 4th) with television, outdoor and online activities.
5 Comments
is that rob martin murphy as talent?
Is that Rob Martin Murphy behind those glasses?
I’m in! My business needs a few more little hotties. Can you get them here by tonight? And for all you girls out there, Hooters is now hiring.
Saw this last night and thought it was a nice piece of choreography well shot.
Had no idea who MEGT were till I read this pr. Watched it and thought ‘Wow a new power company has launched.’
The point of who MEGT are kind of gets lost in the ad sadly, but you do remember the letters in their name – maybe the visuals are much better than what’s being said? I guess I didn’t listen to the voiceover – I wonder how many average joes out there wouldn’t either.
Well done to the production team anyhow – it looks pretty and the casting makes it quite interesting.
I think this ad is just great. It is quirky – but I think they didn’t leave the bit on the ad long enough at the end so you know what MEGT are and do.
I think it is really inspirational and is clever in that it can apply to any kind of business.
I had only seen their cars driving around with MEGT plates on them, but didn’t really know what they did. Go to their website http://www.megt.com.au and it explains more.