November 2009 Archives
Belgiovane Williams Mackay has taken out the Photon Company of the Year, beating 52 companies in the Photon Holding company stable, including BMF and Naked. Led by Tim Hughes, Photon claims to be the largest communications company in Australia, and 14th in the world. BWM is one of its largest communications companies with 150 staff. The judgement criteria ranged from most professionally managed, excellence in their marketing field, consistent creative strength, and business performance efficiency.
Continue reading BWM wins Photon Company of the Year.
There's a generational change going on at Adelaide-based agency kwp! The home of brands including Cooper's Brewery, the Yalumba Wine Company and Tourism SA will see agency founders Andrew Killey and Peter Withy pass the management baton over to joint managing partners John Baker and Sylvia Mason (pictured above from left to right).
Continue reading Generational change at KWP! Adelaide.
Burson-Marsteller (B-M) today announced the results of a research study into the use of social media by twenty leading brand name companies in Australia. The study examined online stakeholder engagement via corporate blogs, official Facebook Fan Pages and Twitter. "The research suggests that a large number of companies have dipped a toe in the social media arena without following through. The study revealed a lot of inactive accounts, which could suggest ad-hoc efforts with no clear strategy for online stakeholder engagement," said Daniel Young, Director, Burson-Marsteller Australia.
Freeview reached a massive national audience of more than five million viewers when its new television campaign, produced in-house, debuted last night across every Australian free-to-air television network. At 6.29pm the ABC, SBS, Seven, Nine TEN, Prime, WIN and Southern Cross aired the new Freeview TV spot. The campaign debut reached a total of 5,007,560 viewers across the country.
CB EXCLUSIVE - BMF Sydney group account director Nick Garrett, who looks
after the Lion Nathan business, has been appointed managing director of
Colenso BBDO, Auckland, replacing Brent Smart who is soon off to head up BBDO
West (based in San Francisco but also includes the LA office).
New Zealand will be the star of a new project that is offering aspiring film-makers the chance to get their work in front of Academy AwardTM-winning director Peter Jackson. The short film competition, 100% Pure New Zealand Presents Your Big Break, will give the top five entrants time working with the Academy Award-winning team responsible for The Lord of the Rings trilogy.
The Your Big Break finalists will shoot and direct their own short films on location in New Zealand, with the assistance of The Lord of the Rings executive producer Barrie Osborne and world class post-production facility Park Road Post. The five finalists will then have their completed films personally viewed and judged by Peter Jackson.
The sixth annual Advertising Art Auction is only a few days away - make Thursday December 3rd the night you help yourself to some art at a great price and help the Lighthouse Foundation to continue their great work in the process. The Melbourne ad industry and friends have really gotten behind this event and are pleased to announce there is a terrific selection of quality work available for auction.
They are are also very privileged to have acquired the services of Menzies Art Brands to run the auction, with their number one auctioneer, Martin Farrah, putting work under the hammer. Yalumba and Grand Ridge Brewery will help to toast the evening.
THURSDAY 3RD DECEMBER
Smart Artz Gallery, 2 Alfred Place (just off Clarendon St), South Melbourne
6:30pm - 9:30pm, food and beverages are provided.
Visit www.lighthouseartauction.com.au for more information.
Leo Burnett, Sydney creative Michael Canning (pictured far left) has been named the 2009 YoungGun of the Year at the International YoungGuns Awards held in Sydney last night. Canning received a number of awards for his work this year, including the WWF 'Vote Earth' global campaign. Australian creatives won three of the 11 Gold Bullets awarded on the night. 'Vote Earth' won two, in the Digital - Being Involved category and the Media - Best Globalisation category; Merrin McCormick from SapientNitro, Brisbane won Gold for Tourism Queensland 'The Best Job In The World' in the Media - Best Globalisation. Anna Boothroyd from Colenso BBDO, Auckland also won Gold for Yellow Pages 'Treehouse' in the Integrated Campaigns category.
The M&C Saatchi Christmas party at 474 George Street in Sydney on Thursday night attracted a huge crowd. Some of the pics from the night are here, the rest on Flikr.
Continue reading Full house at M&C Saatchi's Christmas bash.
To promote the Twilight Book Saga in time with the launch of the
new movie, US Sydney went around biting the necks of people in
billboards and adshells around Sydney. There wasn't a fashion model in
Sydney safe from getting bitten.The trend took off in social media,
with fans of Twilight sticking their own red dots on adshells to create
vampire victims everywhere.VIEW OUTDOOR
JUNIOR and Find Your Yang double-teamed their special powers to present... '31 THINGS' which was attended by more than 100 young creatives at Good God Small Club in Sydney on Wednesday night - and plans to be a regular event. Speakers were Cameron Hoelter - CD of The Campaign Palace, Melissa Peters - Digital CD of Lowe and Andrea Nixon - Director/Creative Strategist of Play Communications.
Continue reading '31 Things' to do function hailed a big success.
Naked
has hired Simon Bird from Saatchi & Saatchi Sydney as one of their
key personnel in their New Zealand operation. His hiring - effective
mid January - completes the management partnership that will run the
Auckland office, and mirrors the successful model Naked has used around
the world. The New Zealand leadership reigns will be shared by Simon
Bird and Matt O'Sullivan."Simon joining creates a whole new dynamic, and not just for Naked but the industry in general", says O'Sullivan. "As there's no other media-led offering of this caliber in the market. With the amount of change also occurring across the industry we are certainly right for the times, and we'll be looking to challenge the established model".
Continue reading Bird flies from Saatchi's Sydney to Naked NZ.
Guests of URSA had to dress up to attend their Christmas soiree held at Tresco in Elizabeth Bay, one of Sydney's most iconic harbourside mansions.
Continue reading URSA hosts a garden party in Elizabeth Bay.
There were several top agency parties held last night, including URSA, M&C Saatchi and BMF. Here are some pics from the BMF party, with a '13' theme (being 13 years since they formed), and hopefully we'll get more up of the others on the weekend.
Continue reading BMF '13' Party kicks off the agency silly season.
Queensland's Owen Arnold and Warren Collier from Regatta Studios with James Starnes from The Post Lounge have taken out first place at this year's Australian Screen Sound Awards for their collaborative work on the Queensland Transport "Lone Driver" TVC commercial. Now in its 12th year, the Australian Screen Sound Awards, held in Sydney, recognises the excellence of professionals in the Australian sound industry with Australia?s top composers, sound designers, foley artists, mixers and engineers in attendance.
Continue reading The sound of success at ASSG Awards.
Mother, New York has created a hand painted advertising event over 21 days to
demonstrate the ritual of pouring a glass of Stella Artois.
The directors of Sydney sound design company Supersonic - Paul Healy, Antony Partos and Andrew Lancaster (pictured left, circa 1995) - are closing the company, effective from 24 December 2009.For 15 years Supersonic has been synonymous with innovative music and adventurous sound design in the film, television and advertising sectors. From humble beginnings, the company has achieved a substantial presence in Australia and around the globe. Supersonic has hundreds of TVCs to its credit and has successfully established significant profiles for its three founding directors across a range of music composition styles for stage and screen.
The 'Show Me The Money' edition
The contradiction of the internet is that it seems to be either really easy to make an absurd amount of money, or conversely, very difficult to find any revenue sources and therefore make any money.
Take facebook...what started as a few guys rating a few girls on campus could soon be floated at $9.5b, while wikipedia, one of the most influential websites in the world, according to a story below, doesn't make a cracker.
The contradiction of the internet is that it seems to be either really easy to make an absurd amount of money, or conversely, very difficult to find any revenue sources and therefore make any money.
Take facebook...what started as a few guys rating a few girls on campus could soon be floated at $9.5b, while wikipedia, one of the most influential websites in the world, according to a story below, doesn't make a cracker.
Continue reading Friday Digital Flames.
What if a car was designed with such innovative flexibility that you could really fit anything inside it? That's the premise behind 303's latest 'Imagination' TV commercial for the Honda Jazz - a playful, colourful celebration of human ingenuity and the Power of Dreams. The commercial demonstrates the car's interior space and versatility using the language of a strikingly familiar object - a child's plastic block. More than a million multi-coloured Mega Bloks flow into and out of the car, transforming into a series of objects along the way - a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a tidal wave, a submarine, and more.
Continue reading 303 harnesses the power of imagination for Jazz.
The YoungGuns 2009 Winners & Finalists Exhibition Party is on TONIGHT (Friday, November 27) and entry is FREE but places are limited and you must register before 3pm today. The Awards showcase not only the best work from upcoming creative talent around the world, but clearly shows how digital continues to play a growing and important role in communication.Australia and NZ have a strong showing in the shortlist, particularly in digital, innovation and big ideas.
Jeff Anderson and Isaac Silvergate are the creative team behind the multi-awarded and acclaimed 'Great Schlep' campaign that played a part in getting Obama into office. They've won virtually every advertising award, including a Titanium Lion, D&AD Black Pencil, Grand Clio and 10 Gold One Show Pencils. They currently work at Aussie owned New York hot shop Droga5, but now they're working for you.
Harley Davidson Australia, via 303 Sydney, will launch the first ever You Tube expandable masthead banner in Australia. This follows Harley's other first - a live stream event which launched the brand's You Tube channel earlier this year. The creative focuses on the theme of 'Sacrifice,' which is the wider campaign proposition asking the question 'What would you sacrifice for a Harley?'. This activity supports launch of Harley Davidson's new model line in Australia - Iron, XR1200, Wide Glide and the Fat Boy.
Darryn Devlin, founder and ECD of Kastner & Partners Australia is set to depart the agency. One of the country's most respected creatives, Devlin is splitting after seven years building the Kastner brand in the region. As well as founding MD/ECD, Devlin has mastered the agency's work for Red Bull during his tenure.
CB hears rumours that the creative product may be controlled more closely out of Kastner's head office in Germany.
Devlin is currently one of the founding board members of the new ad body, The Communications Council. With a few spare ECD spots going in the region, Devlin shouldn't be footloose for long.
CB hears Coke is asking non roster shops Host, Droga5 and Banjo - and possibly Three Drunk Monkeys - to pitch on their Goulburn Valley brand. It's all a bit hush hush and the pitch will be conducted in January and of course the big prize is a permanent place on the Coke creative roster, which is currently led by Ogilvy, supported by Smart, Naked and Tongue.
The Australian Planning Group (APG) has announced a shortlist of eleven young, aspiring planners in the 2009 APG Planning Idol competition. The competition attracted a record number of entries from Sydney, Melbourne, Perth and Brisbane. Each entrant had to devise a strategy in response to a brief from Oasis on youth homelessness. 2009 APG Planning Idol Shortlist
- Anna Barnwell - BMF
- Meredith Simpson - The Brand Agency Perth
- Chris Baker - 303 Perth
- Sabrina Chellew - Saatchi & Saatchi
- Ryan Richards - George Patterson Y&R
- Andy Tyler - Host
- Sarah McDonald - BWM
- Candice Pendergast - Not At All Strange
- David di Veroli - Lavender*
- Olivia Standish - H&T
- Carla Hizon - Clemenger Proximity
Continue reading 11 make the cut for 2009 APG Planning Idol title.
After nearly 30 years in business, McCann Brisbane, only a few years ago the biggest and best agency in Queensland, is to close shop, effective Christmas Eve. CB Hears that staff were informed yesterday and all will receive redundancy payments. One staffers told CB that the agency's biggest clients Michael Hill Jewellers and RACQ Insurance will now be searching for new homes.
Continue reading McCann Brisbane to close shop Xmas Eve.
Momentum Worldwide, Sydney today elevated the company's experiential muscle with the addition of Marilynn Olson as their new director of experiential.Olson previously was the general manager of Grow Marketing's New York City office where she was responsible for opening the company's East Coast headquarters and within the first year hiring more than 50 experiential, production and creative team members. While at Grow she headed up the company's largest account - PepsiCo - and developed the award-winning grassroots introductory program for Tava, a no-calorie, vitamin-enhance sparkling beverage. The launch included more than 600 influencer and mass sampling events, generating nearly 10 million peer-to-peer recommendations and 20% brand awareness.
Continue reading Momentum gets international experiental clout.
WhybinTBWA, Sydney were asked by Anytime Fitness to encourage people to get into shape as summer is just around the corner.VIEW THE AD AND CREDITS
This week's breaking newspaper campaigns from The Newspaper Works.Veet
Mercedes Benz
Australian Coal Association
PP McGuinness Book Collection
Zuji
Bonds
2012 - The Movie
Office of State Revenue - WA
It's amazing the lengths people will go to just to make sure Santa
drops off the right present - a personalised number plate from
Personalised Plates Queensland. Merry Christmas from SapientNitro,
Brisbane.VIEW THE AD
The bumper 112 page November/December issue of Campaign Brief - which features the annual TVC Production Report - is out now. The mag includes profiles on the top 120 commercials directors on both sides of the Tasman. The issue also includes a major feature story titled: Scam crackdown: why award shows should be worried, as well a celebration of the best ads created by George Patts, which celebrated their 75th anniversary this month - with contributions from the past and present creative directors from Bruce Jarrett (who created OTC 'Memories') through John Fawcett, John Finkelsen, Chris Dewey and Ben Coulson. We also welcome Angus Hennah, the new ECD at JWT Sydney.Subscribe Now. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. If not, subscribe online (where you can view and read the issue right now, as well as past issues) or download the subscription form.
CB_2009_subscription_form.pdf
There are good and bad times to "crack a Woody" as this radio campaign for Woodstock attests, created by Colenso BBDO, Auckland.
PLAY THE GIRLFRIEND SPOT
PLAY THE JACUZZI SPOT
PLAY THE MUM SPOT
PLAY THE MACHINERY SPOT
PLAY THE GIRLFRIEND SPOT
PLAY THE JACUZZI SPOT
PLAY THE MUM SPOT
PLAY THE MACHINERY SPOT
Sydney-based creative agency, colman rasic carrasco, has staffed up with the appointments of Nick Lee to head of digital and Will Worsdell as group account director. Lee has over ten years experience with some of the UK and Australia's leading digital agencies, while Worsdell has many years experience at Lowe London and, most recently at Channel 4,
arguably one of the most creative, entrepreneurial client organisations in the UK.
Says agency CEO Ben Colman: "Both Nick and Will are two very talented imports into Australia and an asset to the agency. We are excited to have them join us at this stage in our growth."
Award-winning copywriter, Phil Shearer, best known for his Jim Beam 'Call 1900-9' campaign that won the Cannes Direct Lions Grand Prix for Y&R Sydney in 2003, has been appointed creative director at Affinity, Sydney. He will be joined by ex Saatchi & Saatchi Sydney art director Shannon Sutherland - who leaves Saatchi's after eight years - during which time the agency won CB Agency of he Year three times.Shearer's last permanent gig was at the now defunct The One Centre, Sydney which folded in April this year as a result of the GFC - CB broke the story.
Keep your tongs to yourself... that's the tender message in this spot for DBC via Lateral Aspect, Perth, which has ben picked in this week's Adforum Top 5. VIEW THE SPOT
Telstra will launch the seventh episode of the popular BigPond Patrick and Daniel ad series on Sunday - but this time Daniel's grandad will join their adventures.The new commercial, created by Belgiovane Williams Mackay, Sydney centres on the theme 'Don't let your family grow apart'. This builds on the original campaign which focused on the dangers of your children being left behind in their education.
In response to increasing complexities in the area of digital legal compliance, the Advertising Federation of Australia (AFA) will launch a legal guide for agencies working within digital media. Prepared by industry legal practitioner, Stephen von Muenster, Principal of Von Muenster Solicitors & Attorneys, the guide aims to raise awareness of potential hazards and assist agencies by providing appropriate advice on legal compliance.
Continue reading AFA launches digital legal guide for agencies.
With Agency of the Year time coming up fast, all the advertising trade press - B&T, AdNews, Australian Creative and Campaign Brief - have called for nominations. (Judging by the pic, Clems Melbourne obviously thought is was a big deal winning last year's CB Agency of the Year title). CB surveyed the ECDs of all the top agencies with some sort of chance this year, to see which AOY comps they have entered or will be entering, listed here in alphabetical order:
Continue reading Agency of the Year: Who's entering what?.
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Eric Quennoy, the Aussie expat who is now creative director of Wieden + Kennedy, Amsterdam. Eric's favourite in TV is the Toyota Hybrid 'Better Together' spot via Saatchi & Saatchi Australia, his favourite in Print is Sky Movies 'Tintanic' via DDB New Zealand and runner-up in Outdoor is the Hachette Publishing 'Evidence Bag' via US, Sydney. Get the Bestads Podcast #60 CLICK HERE
(The world's best and most popular weekly ad podcast - over 15 million downloads to date).
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EXCLUSIVE - After nearly two years at Clemenger BBDO Sydney, creative director Guy Rooke has resigned from the agency.Rooke joined ECD Richard Maddocks in January 2008 as part of a new look creative department and over his time at the agency he's worked on innovative and award-winning campaigns for Sega 'Offset the Evil', Samedi and St Vincent De Paul.
Says Maddocks: "Rookey's played a huge role in helping re-shape the agency and the way we work. We're really going to miss the incredible amount of passion and energy he brings to Clems and the impact he has throughout the entire agency."
Each Tuesday, Gary Hayes at Personalize Media compiles a chart of the Aussie media and marketing blogs on the influential AdAge's Power 150 Global Top 1000 Media and Marketing blogs. This week the Campaign Brief Blog is ranked #68 in the world, one of only 8 Aussie blogs to make the cut of the Power 150. And of the Australian blogs on the AdAge list, the CB Blog is currently ranked #4 - and has been in the top 6 since mid September. Below is this week's Top 20:
Continue reading TopOzBlogs on the AdAge Power 150.
Imagine if we could get every man in Australia to swear an oath declaring they simply won't stand for violence against women anymore. That's the challenge of the new UNIFEM - White Ribbon Foundation campaign.To begin the mass movement this year, former Saatchi & Saatchi CEO Simone Bartley and ECD Mike Newman have teamed to create Australia's first annual National Swear Day on November 25. They're asking all Aussie blokes to swear online at www.myoath.com.au. The oath is a simple pledge not to commit, excuse or remain silent about violence against women.
Says Bartley: "This needs to become a mainstream social priority because 1 in 3 women suffer violence in their lifetime (we've seen many high profile incidences this year alone) and every week more than one woman in Australia is killed by her partner in our 'lucky' country.
Yamaha Motor Europe (YME), Europe's largest producer of motorised products, has appointed Aussie-owned, Amsterdam-based Twofish as its lead creative agency for pan-European marketing after a three-way pitch. As YME's lead agency, Twofish will drive pan-European campaigns and content for all YME product categories, including motorcycles, scooters, snowmobiles, marine and all-terrain vehicles. Responsibilities range from strategy to production activities, with initial projects including a brand overhaul - currently being implemented at campaign and web level.
Simon Lee has resigned as creative director of Lavender*, Sydney and will depart the agency next month to "explore a number of possible advertising related ventures."Says Lee: "I'll make a full announcement in due course; for the moment, suffice to say that I'm excited by the opportunities I see for true media neutral creative thinking. I also have a TV documentary series in development for the new year and a number of other film and television projects in the pipeline."
Lee has been Lavender* CD for 4 years. Under his creative lead, the agency has enjoyed strong growth and success at award shows both in Australia and overseas. His tally includes Cannes lions, Caples golds, Echo awards and an ADMA Grand Prix.
Continue reading Simon Lee to depart CD gig at Lavender*.
Leo Burnett, Melbourne has put to air a new campaign for Cricket Australia promoting this summer's
cricket series against the West Indies and Pakistan.
Says ECD Jason Williams: "C'mon Aussie' is Australia's unofficial sporting anthem. We all grew up with it so we're thrilled to be able to bring it back. And twisting the idea to make it about the fans gave us a good reason to do so."
VIEW THE SPOT
A new road safety ad targeting Victoria's youth will air tonight via interactive agency, Sputnik, and production company Otto Empire.The spot, drumming home the importance of 'looking after your mates', was scripted by Ashwood College student, Felicity Hogg, as part of the RACV Transmission road safety schools program.
VIEW THE SPOT
BMF has appointed digital planning director Aaron Michie to the BMF Board, the first addition to the Board for five years since executive planning director Jeremy Nicholas and direct creative director Dylan Taylor joined in 2004. Michie joined BMF in 2007 and has been instrumental in the development of digital work at the heart of the BMF business.
Continue reading BMF appoints Aaron Michie to Board position.
Australian and New Zealand creatives (under 30 years old) have scored 32 out of the 99 entries that made the cut at the 2009 YoungGuns International Awards, which were selected by an international jury chaired by Tony Granger (left), worldwide CD of Y&R, and will be presented in Sydney this Friday night, November 27.Of the Aussie/Kiwi pack, Michael Canning from Leo Burnett, Sydney scored the most finalists, with an impressive nine.
View the Australia/NZ shortlist:
YOUNG-GUNS-shortlist-for-CB-ANZ.xlsx
View the entire shortlist:
2009 YoungGunsshortlist professionalforCB.pdf
Aussie expat Richard Bullock, who has been co-ECD (with Kiwi expart Andy Fackrell) at 180 Amsterdam since 2002, has left the agency to pursue a directing career via hot TVC production company Hungry Man, based in Amsterdam.Although this news is now official, Bullock told CB back in mid October: "After 7 years it was time to go. In future I will be repped by Hungry Man as a director. I will also be spending a good portion of 2010 at my place in South Africa. My family needs some sun."
Simon McMaster is leaving his role as general manager - Digital at BMF Sydney - after only 9 months - to join Mark, Sydney as head of digital, joining leaders Simone Blakers and Gavin McLeod and head an expanding team. "In this newly created role, Simon will lead a team of over 40 in the digital studio," said David Whittle, managing director, Mark. "Aside from the pure digital plays, this is now probably the biggest and most successful integrated digital offering in Australia. Simon is a high profile appointment with sensational banking and retail experience and we are looking forward to him commencing at Mark early January 2010."
Nick Weller and Phil van Bruchem have been appointed joint creative directors of McCann, Melbourne, taking over from Vince McSweeney, who recently moved to McCann Sydney as creative director.Weller and van Bruechem have been a solid team for the past 10 years and have 15 years of agency experience. Having worked at CHE and more recently at JWT, they bring with them a great deal of experience, on brands such as Ford, Vegemite, Honda, Kraft, Country Road and Nestle.
Commercial Radio Australia (CRA) in collaboration with Universal McCann and Adcorp has announced an additional free digital radio creative workshop to be held in Canberra on Wednesday 25 November (from 10am to 1pm) at the National Film and Sound Archive.The Canberra workshop is specifically aimed at providing information to Federal Government departments on the new digital radio platform and the opportunities it represents for advertising.
Continue reading Radio industry to run Govt. digital workshop.
UPDATED: Thanks to our loyal band of bloggers, the Campaign Brief Blog is currently ranked #63 on the influential AdAge's Power 150 Global Top 1000 Media and Marketing blogs. And of the Australian blogs on the AdAge list, the CB Blog is currently ranked #3 - we have been in the top 6 since mid September. If you'd like to know who else makes the cut, Gary Hayes at Personalize Media tracks the Aussie media and marketing blogs on the AdAge list each week.
Continue reading CB Blog cracks the AdAge Power 150, #3 in OZ.
The month of November becomes 'Movember' - with men
encouraged to grow moustaches to support men's health. Playing off
this fact, hair removal brand Veet, via Euro RSCG, Sydney, talks to women about their facial
hair issues.VIEW THE AD AND CREDITS
An new spot for Everlast via Fenton Stephens, Melbourne, directed by Craig MacLean at The Guild, Melbourne.VIEW THE SPOT
OPINION: By Vivian GriegThe entanglement between bad taste and scam increased after the recent DDB Brazil 9/11 ad.
But are all scam ads bad for advertising? Should all scam advertisements carry the damnation of our industry? Scams can also be entertaining, informative and opportunistic.
Scam ads have been appearing on YouTube showing their popularity among the viewing public. The Fake Mini Viral is a great example of how production companies can show their ability to build on the agency's idea.
Continue reading Scam ads: are they that bad for advertising?.
To publicize the sale of the 10,000 book library of Australian journalist
P.P. (Paddy) McGuinness on Saturday, Whybin\TBWA, Sydney created his distinctive image out
of his own books.VIEW THE AD
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Copywriter: Steve Dodds
Art Director: Janelle Shearer
Photographer: John Curnow
Post Production: Chris Mawson
The next installment in Telstra's 'Erncorp' adventures from BWM Sydney.VIEW THE SPOT
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Copywriter: Strephyn Mappin
Agency Producer: Jade Wannell
Director: Gregor Jordan
Production Company: Prodigy Films
Post Production: The Lab
Strategic Planner: Jamie MacKay
Group Account Director: Justine Rosen
Account Director: Lisa Hauptman
Well, the ad punters have made their jury selections for the 2010 International Andy Awards (Campaign Brief is a media partner) and several Aussies (including expats) are included in the final 25, namely Rebecca Carrasco, partner and ECD of CRC Sydney, Ashley Ringrose, co-founder of Soap Creative, Sydney, Leo Premutico, co-founder and CD of Johannes Leonardo, New York and Nick Law, EVP, chief creative officer, North America of R/GA, New York.
The 'Stuff I Know' EditionI know that chocolate rocks my world.
I know that when I laugh I feel bloody marvelous.
I know that Thierry Henry cheated in the World Cup Qualifier against Ireland.
But...I didn't know that a pig's willy is shaped like a corkscrew.
You learn something new everyday.
And from now on, you absolutely will too.
www.learnsomethingeveryday.co.uk
Paul Fenton
Continue reading Friday Digital Flames.
The first of the New Zealand Agency of the Year titles has been won, with NBR picking DDB. To read all about it, you'll need to subscribe or pinch someone's log in details.DDB New Zealand ECD Toby Talbot (pictured) is currently celebrating the win, which comes on top of a successful Cannes this year, where the agency picked up two Gold Lions.
The CB NZ Agency of the Year and AdMedia Agency of the Year will be announced in February.
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Guillermo Vega, the regional executive creative director of Y&R Latin America. Get the Bestads Podcast #59 CLICK HERE
(The world's best and most popular weekly ad podcast - over 15 million downloads to date).
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Thebrandshop, Sydney creative director Rodd Martin (far right of pic) has been invited to judge Miss Universe Australia 2010 alongside designer Peter Morrissey and radio personality Sami Lucas. A media launch was held yesterday at The Shangri La Hotel to introduce the judges who will choose Australia's representative at a televised event in May next year. After the recent success of Jennifer Hawkins and Rachael Finch the pressure is on to find another great contestant. It is believed Martin, who has previously worked with Donald Trump in New York, is also being considered for the international judging, to be held in a country yet to be announced..
Tom Moult, chairman of the Havas group of companies in Australia, announced today a restructure of the group in Australia, whilst actively maintaining their two separate advertising agency brands.Anthony Gregorio (pictured left with Moult, far left), currently CEO of The Furnace, has been elevated to group CEO. This position will see Gregorio head up Euro RSCG, The Furnace, Red Agency and The Face. Tony Singleton, head of strategy planning with The Furnace will become the Sydney agency's new managing director. Andrew Knox, presently group head at Euro RSCG, has been promoted to general manager of Euro and Trudi New has been appointed the head of account management and new business.
Schweppes Mixers "Burst"
from George Patterson Y&R Melbourne has been ranked equal No.2 commercial in the world according to The Gunn Report 2009.Tourism Queensland's 'Best Job in the World' via CumminsNitro, Brisbane was ranked #9 Interactive campaign.
Australia was ranked #10 most awarded country in the world. No surprise with the Top 2: USA ranked first with 387 points followed by Great Britain with 261 points. Same as it has been for every one of the 11 years of The Gunn Report - except for 2006 when Great Britain snatched top spot. Rankings 3, 4 and 5 in the Table were exactly the same as last year. Argentina came 3rd with 141 points. Germany held 4th position with 117 points, and Japan 5th.
Brazilian advertising star, Washington Olivetto has been selected to be Grand Jury president at ADFEST 2010, which will take place in Pattaya, Thailand on 18-20 March 2010.As creative director and president of Brazilian agency W/, Olivetto was elected the most awarded creative of the past 20 years by Globo, Brazil's largest TV network, and has twice been elected Advertising Man of the Century by the Latin American Advertising Agencies Association.
In fact, Olivetto is so famous in Brazil, he has had pop songs written about his agency, proving that advertising can have a major influence on popular culture when it is embraced and celebrated by the consumers who view it.
"I think ADFEST is a festival of utmost importance. Accepting this invitation allows me to analyze and review Asian advertising, and spend some wonderful days in Thailand. Many of the really new and inspiring things in global advertising have sprung up in Asia in the last few years. It is advertising that always surprises us - and very favorably," says Olivetto.
Continue reading Washington Olivetto named Adfest jury president.
Smart Sydney bring colour to water in this campaign for Glaceay vitaminwater.VIEW THE ENERGY SPOT
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VIEW THE FOCUS SPOT
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Kiwi company Orcon Broadband connected 9 New Zealanders with Iggy Pop in Miami. This is what happened. Agency: Special Auckland.VIEW THE LAUNCH SPOT
VIEW THE 60# SPOT
The Campaign Palace, Sydney has created a new spot for the Panasonic Neo Plasma that promises to deliver 'television at the next level'.Creative Director: Cameron Hoelter
Deputy Creative Director: Kelly Putter
Agency Producer: Jacqui Gillies
Director: Matt Murphy
Producer: Ben Scandrett-Smith
Production Company: Goodoil Films
DoP: Jac Fitzgerald
Editor: Bernard Garry
Visual Effects: Fin Design + Effects
The Mill has once again teamed up with Grey London and Hungryman to
complete the latest Toshiba commercial 'Space Chair'. The world's
highest commercial at 98,000 feet above the earth!
The Screen Advertising World Association (SAWA), the Global Trade Body for Screen Advertising Companies and their Associate Members who supply services and products to the Industry, are holding their 6th biennial Convention on Screen Advertising in Sydney from 22nd - 25th November.
To launch Wicked, the latest energy drink to hit the market, creatives
Sharon Little and Mel Coenen-Eyre teamed up with producer Julia Jackson
to form a dedicated agency for P&N Beverages entitled '7,9,11'. Wicked's bottle design features an original dragon tattoo design by renowned Sydney tattoo artist, Kian Forreal. So the team approached Resolution Design with the idea of making iconic tattoo designs come to life and cause a chain reaction of wickedness on a guy's body thanks to a drop of Wicked.
VIEW THE SPOT
Continue reading What a Wicked pole dancing geisha.
Off the back of its latest launch to the James Boag's trademark - a super-premium beer called James Boag's Pure - Lion Nathan has rolled out a multi-media campaign including TV and cinema spots, developed in partnership with Publicis Mojo.VIEW THE 60# SPOT
Airing nationally, the 60, 30, and 5-second spots are set deep in the unspoilt wilderness of Tasmania, revealing a hidden night time world in which a series of strange natural phenomena culminate in the discovery of the beer.
Continue reading Mojo creates The Island for James Boag's Pure .
Simon Harsent's 'Melt' begins with images of massive icebergs as they enter Greenland's Disco Bay from the Ilulissat Icefjord and ends off the East coast of Newfoundland. This is an area known as Iceberg Alley. By the time the icebergs have reach Newfoundland the icebergs have travelled hundreds of miles, and have been so battered that they are little more than a broken spectre of their former selves. Seeing them first in their austere grandeur and then, later, dissolving into the warm waters of the Gulf Stream, is both awe-inspiring and humbling: a metamorphosis that endows each iceberg with a life-span, a story and a personality.Australian Centre For Photography, 257 Oxford Street, Paddington from November 28 to December 13. Tuesday to Sunday Noon to 7pm, Saturday and Sunday 10am - 6pm.
Perth based CINEads and Digipix, the only Australian companies able to offer 3D cinema advertising, will be showcasing their ads at the Screen Advertising World Association (SAWA) convention in Sydney next week."This is a very exciting opportunity for us. We've always thought of ourselves as innovators, CINEads led the way with digital cinema ads and now we're doing the same with 3D ads," said CINEads managing director Wes Stansfield.
"Representatives from cinema advertising companies from all over the world will be at the SAWA convention and they'll get a taste of what we've been working on and what we can do. I think it could really open up some doors for us in Europe and the USA."
As one of the major sponsors of Movember, nib Health Funds asked Belgiovane Williams Mackay, Sydney to come up with an interactive idea around actively supporting men's health.The idea was a promotion to WIN THE ULTIMATE HANDLEBAR (a cool top end bicycle). They then paid homage to the King of Mos, the Handlebar. This was brought to life in a microsite harking back to the days when the Handlebar really was king.
Continue reading BWM gets a handle on men's health.
Sadly Edward Woodward died a couple of days ago. Some people might
remember his contribution to Australian advertising. This spot was written by Nigel Dawson, now Creative Director at Grey Melbourne, via FCB Melbourne in
about 1987.Says Dawson: "From the waist down the commercial was shot in Melbourne. Then Peter Sykes, Lori Dale and I went to New York and shot Edward Woodward for three hours one Saturday morning.
"He was an absolute delight and extremely cooperative. We first met him on the Friday in Lower Manhattan shooting The Equalizer with Telly Savalas. And given that his name was the reason we were there, he told us that Laurence Olivier (not Noel Coward as reported in The Age obituary) remarked that it sounded like a fart in a bath."
VIEW THE SPOT
The YoungGuns jury are gathering in Sydney in the next few days to judge the best young and emerging creative talent from the around the world. The 2009 jury chairman is Tony Granger (left), global chief creative officer Y&R and it includes other global and local jury members such as Amir Kassaei, DDB; Ravi Deshpande, Contract India; Miss Lisa Fedyszyn, Colenso BBDO (pictured below); Eric Kallman (below right) and Craig Allen, Wieden & Kennedy; Dave Bowman, Saatchi & Saatchi (below left); Andy DiLallo, Leo Burnett, Michael Spirkovski, Cassius Clay and Justin Baird, Google. There is also a online digital jury including Nick Law, RGA; Seb Royce, Glue; Fabio Custer, Cutwater and Adam Good, Clemenger Group.The shortlist will be announced on Monday November 23.
For the announcement of the 2009 Winners & Finalists, YoungGuns are holding one of their Sydney party award nights. It goes without saying that YoungGuns parties tend to be an event not to be missed, not just for the work but for the party itself.
The three founder members of The Communications Council convened the first meeting of the new industry body this morning, following yesterday's landmark Extraordinary General Meetings which unanimously decided in favour of the Council's creation. Representatives of the Advertising Federation of Australia, the Australasian Writers and Art Directors Association and the Account Planning Group - The Communications Council's three founding member organisations - met in Sydney to discuss key issues in the lead-up to the formal creation of the Council.
At the meeting, the Board addressed a number of agenda items including setting in motion the processes required to officially establish the Council as a legal entity.
Continue reading Freedman to head The Communications Council.
Jim McKeown has been appointed executive creative director of Clemenge BBDO, Brisbane, to join newly appointed managing director, Kurt Viertel. McKeown first made a name for himself in Brisbane when he topped AWARD School and his career has been on a stellar path ever since.
Still not 40 years old, McKeown has made a name for himself at Lintas in Sydney, Bates in London, Y&R in Auckland, and most recently as group creative director of DDB Melbourne.
Continue reading Jim McKeown to CD of Clemenger Brisbane.
Google's Australian team hosted an intimate dinner for the visiting YoungGuns jury (and CB) at the Bennelong Restaurant at the Opera House last night. Google showed off their brilliant Google Wave and everyone agreed the possible uses were limitless, and Publicis Mojo is already using it for creative projects between offices.Chairman of the Jury Tony Granger (pictured centre), the worldwide CD of Y&R was there alongside other jurors including Lisa Fedyszyn from Colenso BBDO, Eric Kallman and Craig Allen from Wieden & Kennedy, Dave Bowman from Saatchi & Saatchi, Andy DiLallo from Leo Burnett, Michael Spirkovski from Cassius Clay and Justin Baird from Google.
Continue reading Google takes YoungGuns jury to dinner.
Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide has been named the Film & Press Jury President of the 2010 Cannes Lions festival. Tutssel is one of the most awarded creative directors in the industry and as the creative leader of Leo Burnett Worldwide he oversees the work of 96 global offices.His work has garnered every major creative accolade, including a prestigious Cannes Grand Prix and 45 Cannes Lions. Tutssel's professional success has been rooted in his belief in the power of ideas and ultimately, that creativity has the power to transform human behaviour.
Continue reading Tutssel to head Cannes Lions juries in 2010.
EXCLUSIVE - Anthony Gregorio, CEO of The Furnace, announced today that National Creative Director, Rob Martin Murphy, will be leaving the agency early in 2010 to relocate overseas.Rob is in the process of finalizing negotiations to take on a significant role within the Havas Group.
"We are almost at the final stages with these negotiations and hope to be able to announce where Rob will be going very soon. Suffice to say though it is a big role for Rob and one that is well deserved," said Gregorio.
Continue reading Rob Martin Murphy to leave The Furnace.
Members of the Australasian Writers and Art Directors Association (AWARD) have today voted in favour of the creation of a new industry body, to be called The Communications Council.At an Extraordinary General Meeting in Sydney this afternoon, AWARD's membership unanimously endorsed the formation of The Communications Council, whose founder members will be AWARD, the Advertising Federation of Australia (AFA) and the Account Planning Group (APG).
As a result of the vote, The Communications Council, with the tagline of 'Commercial creativity and connection', will begin operations on January 1, 2010.
Continue reading The Communications Council gets the go-ahead.
They
may have built an old-fashioned tree house out of redwood but Colenso
BBDO, Auckland and Aim Proximity cleaned up at the 2009 Digital Media
Awards in Shanghai last night - Yellow Pages' 'Treehouse' won best of
show - the Platinum Award - and two gold awards. Agency of the Year went to BBDO Asia-Pacific and Digital Brand of the Year was Intel-Dell. New Zealand picked up a total of seven awards - two silver and two bronze as well as the Yellow Treehouse golds and Platinum. The two silvers were won by Aim Proximity Auckland for The Warehouse's 'Get the Secret' and to Tribal DDB/Rapp for ANZ BANK's 'Getting U Thru'.
Australia won eight awards - four silver and four bronze. Two silvers were awarded to Euro RSCG Australia for Sony's 'Quantum Code' campaign while one silver went to dgm Australia & OMD for St. George Bank and the other to ZenithOptimedia's Kit Kat Chunky Cookies & Cream launch for Nestle Australia.
EXCLUSIVE
- The Colenso BBDO, Auckland creative department has been one of the most stable
in the New Zealand industry, but ECD Nick Worthington is now looking to make his
first significant changes since joining two years ago. The first change
involves Worthington himself, who will take over ECD responsibilities
for Aim Proximity Auckland, giving him leadership of the total creative
output of 100 College Hill. "Colenso BBDO and Aim Proximity are working closer than ever before on integrated ideas like the Yellow Treehouse, so it makes sense to have one creative leader of the building. And who better to lead and inspire creatives of any discipline, than Nick Worthington," says Jim Moser, CEO Clemenger Group New Zealand.
The Evian 'Rollerbabies' commercial, created by the agency BETC Euro RSCG, Paris has been recognised by the GUINNESS WORLD RECORDS as 'the most viewed viewed online advertisement which has been watched 45,166,109 times through online websites adverts as of 9 November 2009'. (Incidentally, CB dropped in to the Paris agency prior to its launch and was the first ad site in the world to air it.)
Continue reading Evian Rollerbabies a Guinness World Record.
Australia's top designer Vince Frost has been named creative director for Woolworths South Africa. His contract, which will see him playing an integral role in repositioning the country's leading retail brand, will commence later this month. Frost will work closely with local South African design companies and Woolworths' long standing advertising agency to oversee high-calibre creative that is true to the Woolworths South Africa brand.
Frost has been appointed to implement and evolve the new identity across all areas of branding, including packaging designs across all categories. Woolworths hope Frost's strong design ethic and specialised skills will help raise the standard of design in South Africa, and create positive opportunities for up and coming designers.
Continue reading Frost to CD of Woolworths South Africa.
Entries
to the 2010 AdFest 'Fabulous Four' are now open to all young directors
and assistant directors in the Asia Pacific - including Australia and New Zealand. Every year, AdFest invites
four young directors from around the region to create four short films
based on a particular theme. This year's theme is 'REFRESH', which is
also the theme of next year's AdFest, which takes places in Thailand on
18-20 March 2010. To enter, young directors and assistant directors
must submit an original 3-5-minute script for a short film (written in
English), which will be judged by the region's most influential and
respected producers and creative directors. The directors who write the
best scripts will be invited to produce their short films, which will
premiere at AdFest.
Continue reading AdFest's Fabulous Four open for entries.
EXCLUSIVE - Richard Apps and Andrew Allsop have joined Ogilvy, Sydney as a senior creative team, having freelanced together over the last six months. Apps spent nine years working at JWT Sydney, while Allsop most recently worked at The Furnace, Sydney where he helped to build the Skins brand. Both have been recognized at Cannes, The One Show, London International, Communication Arts and AWARD.
The next phase in Commercial Radio Australia's $10 million digital radio awareness campaign begins this week with a series of radio and online commercials, via agency Smart, pitching a digital radio as the perfect gift for Christmas. Going to air across more than 40 commercial radio stations in the five digital radio metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth, the campaign will support all retailers selling digital radios and complement the extensive catalogue, in store promotion and radio advertising by larger retail outlets in the lead up to Christmas.
Continue reading Digital radio Christmas ad campaign begins.
Corbis, a leading visual media provider for the creative community has announced the winners from its Creatives Behind the Lens photography competition. The winners and their work were unveiled at a private view at The Museum of Contemporary Arts, Sydney.A virtual "Creatives Behind the Lens" gallery has now launched where all winning images can be viewed. Winners works will also be published in the inaugural Creatives Behind the Lens book.
The team at Motorcycle Trader magazine have made their own version of the Victorian TAC spot the way it should have been done (according to them) in the first place. View the original TAC spot created by Grey, Melbourne.
Ex Renegade director Gemma Lee can now be found on the roster of Taxi Film. Gemma is one of Australia's most creative emerging directors, she is behind work that's darn pretty and well worth watching. Gemma's directing style is street-chic and provocative. She makes the eclectic look easy. Her beautiful art direction, extraordinary graphic eye, accuracy and creative innovation on set has many top-drawer clients excited about working with her.
Continue reading Director Gemma Lee joins the Taxi line-up.
Sydney advertising agency Colman Rasic Carrasco has appointed Shane Wilson (left) as head of studio. With over 10 years experience in the industry, he has worked for some of Australia's leading agencies, including The Campaign Palace. Says Rebecca Carrasco and Dejan Rasic, CRC's joint ECD's: "Shane's a great guy and a good cultural fit for the agency. He has some great ideas to help streamline the production process as we continue to grow."
The latest installment in the CommBank campaign via Goodby Silverstein & Partners, San Francisco has launched. This time, Luke and Luke present their latest idea to the bank, a SuggestDunk Box for customers to feedback on customer service. However, their idea is overshadowed by a simpler idea from a young boy and the 'Determined to Please and Possibly Astonish Service Promise' is born.
In today's Media section of The Australian Lara Sinclair has written a fine tribute on David Baker, who died last week aged 66. In 1976 media director Baker co-founded Sydney ad agency Schofield Sherbon Baker with creative director Leo Schofield and managing director David Sherbon. Says Sinclair: "Few in advertising can claim to have founded one of the most respected agencies of their time, let alone two, but David Baker's successes crossed creative, media and cultural boundaries."A memorial service will be held at 11am this Friday (November 20) at Macquarie Park Crematorium in Sydney.
Little
Chutney's in Subiaco was packed for Campaign Brief's first 'Legendary
Lunch' in Perth on Thursday. CB Legendary Lunches have been a regular
event for the ad agency creative communities in Sydney, Melbourne,
Auckland and Cannes for over a decade so it was high time for one in
Perth. Special thanks go to Gabrielle Wallington and sponsor Adstream for making it possible, and to Adstream general manager James Douglas for flying in from Sydney to attend.
Continue reading Full house for CB's first Perth Legendary Lunch.
VIEW MORE PICS
Continue reading AWARD Awards - first pics from the big night.
Out-of-Home media supplier, EYE, in association with Sony Pictures Releasing have unveiled EYE's first Large Format Lunalite executions promoting the film premiere of 2012. With Large Format Billboards featuring an impressive display of Lunalites, the campaign is taking Sydney and Melbourne by storm. EYE worked in collaboration with Sony Pictures Releasing to specifically develop this cutting edge technology giving the illusion of the billboard being on fire. Visible over the city's skyline, this landmark site was designed to build excitement and hype for yesterday's release of 2012.
Continue reading Fiery innovation to promote movie 2012.
Some reckon the best part of the AWARD night last night in Sydney was the video that played during the awards presentation, which was created by DDB Sydney and Fin Design & Effects with photos supplied by Campaign Brief.
Against the backdrop of Sydney's iconic Bondi Beach, with a vivid reminder of the dangers of sunbaking, Cancer Council Australia, via Euro RSCG Australia, will launch their latest sun safety awareness campaign, titled 'Don't be a victim', this Sunday 15 November.Beach goers will be greeted by the sight of 1700 towels stretched across the sand, each emblazoned with a 'crime scene' chalk outline of a skin cancer 'victim'. The towels are a graphic representation of the 1700 Australians who die each year from skin cancer.
The 'So Many Cool Things, So Little Time' EditionMore interesting articles to enjoy from the digital universe. The big talking point this week was around whether digital agencies are ready to lead. The last article from this week's flames is an article suggesting that they are... let the comments begin.
Continue reading Friday Digital Flames.
![StuMorley-1570[1].jpg](http://www.campaignbrief.com/assets_c/2009/11/StuMorley-1570%5B1%5D-thumb-300x200-17804.jpg)
JWT junior creative freelance team Jim Curtis (copywriter) and Jake Barrow (art director) took the goat by the horns and produced the winning response at the recent Melbourne Advertising and Design Club (MADC) Creative RAW competition sponsored by The Age.Nineteen teams, all with less than three years' experience, gathered at FAD Gallery in Melbourne to battle it out for the crown of MADC Creative RAW champions. The teams received the secret newspaper advertising brief for The Age and news of the client - which was revealed as Mountain Goat Brewery.
Continue reading Mountain Goat benefits from Creative RAW! Talent.
With only three more days left to vote, things are heating up with the Andy Awards Elect The Jury campaign. Everyone who's been following this experiment over the past month is wondering: who's going to make up the final 25 jurors?
Continue reading Aussie contenders for Andy Awards jury.
CB NZ had this the other day,
and now it's official: Colenso BBDO, Auckland will be bidding farewell to
managing director Brent Smart at the end of this year as he departs to
head up BBDO West, based in San Francisco.His departure comes after close to five years with the agency which today lays claim to all four Agency of the Year titles.
"It's incredibly gut wrenching for me to leave Colenso BBDO. I have loved every minute of my time here and we have built a very special agency. I'll really miss the great partnership of Nick Worthington and James Hurman and even though he's not around as much anymore, my very special mentor and mate Rog MacDonnell. But I'll miss everyone who works at Colenso and all our clients.
Continue reading Smart confirmed for BBDO San Francisco.
To celebrate the sponsorship of the new TROPFEST category, Telstra Mobile Masterpieces, Telstra, via BWM Sydney, has created its own 'Masterpiece' starring TROPFEST founder, John Polson. Filmed on 30 mobiles simultaneously, the clip shows Polson discussing the potential and opportunities this new category presents to filmmakers. TROPFEST is the world's largest short film festival and is renowned for providing unique platforms for emerging filmmakers. The winning entry at the inaugural 2008 NY awards was 'Mankind is No Island', and was filmed entirely on a mobile phone at a total cost of $59.
Continue reading Telstra creates a Tropfest Mobile Masterpiece.
Three Australians and one Kiwi have been invited to judge the 2010 D&AD Awards 2010 Juries. The awards recognise the best creative work in advertising and design from around the world with the Yellow and Black Pencils.
Tourism Queensland 'The Best Job In The World' via SapientNitro, Brisbane and Boags Draught 'Pure Waters' via Publicis Mojo, Sydney were the big winners of this year's AWARD Awards, held last night at the striking Overseas Passenger Terminal in Sydney.AWARD Network of the Year went to BBDO, AWARD Agency of the Year went to Publicis Mojo, Sydney and Lion Nathan was proclaimed AWARD Client of the Year.
The winner of the Encouragement Award, recognising those who have demonstrated an outstanding ability to answer briefs with a freshness of thought and creativity, went to Matthew Knapp and John Downing of DDB Sydney.
Maverick founder Glen Condie and nudie foods' international business manager Adrian Popek have joined forces to launch what they believe will be Australia's premier brand experience marketing company. The new company, named Wonder, will open its doors this week with Condie as creative director and Popek managing director.The two are determined to focus on creativity. Condie who pioneered non-traditional and experiential marketing in Australia has long been critical of the lack of focus on creativity and originality in this area. The two believe that this sector is crying out for an agency that is dedicated to creativity, imaginative ideas and turning these ideas into memorable campaigns.
Continue reading Maverick's Glen Condie teams with Nudie's Adrian Popek to create Wonder.
Last night George Patterson celebrated 75 years since first opening its doors on Remembrance Day, 1934. The venue was the Establishment which was actually the company's first premises. Here are a few pics from the evening.
Continue reading George Patterson celebrates 75 years.
M&C Saatchi, Sydney copywriter Simone Brandse and Three Drunk Monkeys co-founder Justin Drape have teamed up to create a crowd-stopping sculpture for this year's Sculpture by the Sea, Bondi exhibition. The piece, titled The Big Drink, is a large-scale 13-metre bendy straw rising from the ocean along the now famous 2km Bondi to Bronte walk. Australia is an island surrounded by water, yet we never have enough of it to drink. The sculpture highlights this irony, bringing to mind the desalination debate.
The sculpture was dislodged by rough seas during the recent thunderstorm after just days of being in the water, and finally, after three more attempts to re-install it with the help of divers and a barge, the straw was back in the water yesterday with the help of a helicopter and a supporting crowd of onlookers.
Tune in for the next instalment of FedsRadio today, November 12th at 3pm GMT (+11:00) to get the lowdown on The Feds international affairs. Film artisan and director par excellence Thierry Poiraud will join FedsRadio's Lady Luck for a rendezvous, along with his colleague and producer Alexandre Richardot. Thierry has been in Australia working on a top-secret project. During the show Thierry will give us a unique insight into his career beginnings and his particularly visual working process. Click and listen @ 3pm.
Publicis Mojo Chairman Graeme Wills has confirmed that Franklin Tipton will take up the creative director position at Publicis Mojo, Melbourne, in early 2010 - as tipped by CB back in early October. Tipton leaves his post at Goodby Silverstein & Partners in San Francisco (2009 Cannes Digital Agency of the Year) as executive creative director on the Sprint and Zynga business, with a slew of creative awards. His primary client, telco giant Sprint, is the largest integrated advertising account in the USA, with annual media billings of between US$ 900m and $1.3bn.
Graeme Wills, who lured Craig Davis, formerly JWT worldwide creative director, to Mojo in June, said that Tipton's appointment is further testament to the breadth of opportunity that Mojo offers as a creator and exporter of world class work. "We welcome Franklin and eagerly anticipate his contribution to our dynamic and growing team," he said.
Continue reading Tipton confirmed for Mojo Melbourne CD gig.
Australian Made Campaign Ltd has announced the formation of Australian Made Media, a new, information rich, fully integrated communications platform exclusively for Australian made brands.Established as a joint venture between AMCL and newly formed Melbourne based creative services company, Mediasset, Australian Made Media will offer users of the Australian Made, Australian Grown (AMAG) logo specialist media production and placement expertise and a range of strongly branded, competitively priced media packages, likely to comprise on-line, event and mass media options.
Continue reading New media platform for Aussie Made brands.
Combination of live action and CGI from DDB Sydney and director Jonathan Nyquist. The result is a heartwarming and uplifting series of
TVC's promoting McHappy Day.VIEW THE SPOT
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Tay Guan Hin, JWT's Asia regional executive creative director. Guan Hin's second choice in TV is the latest Subaru 'Crowd Rider' from Leo Burnett, Sydney, his second choice in Print is the James Boags Draught 'Swim' ad and favourite in Outdoor is the VicRoads CityGT campaign out of JWT Melbourne.Get the Bestads Podcast #58 CLICK HERE
(The world's best and most popular weekly ad podcast - over 15 million downloads to date).
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Saatchi & Saatchi Australia has launched Toyota's Hybrid
Synergy Drive, the latest generation Petrol and Electric Hybrid engine. The spot dramatizes HSD technology, which unites a petrol engine and
an electric motor in perfect harmony. Shot in a single take the
spot uses no special effects or post. This required a choreographer
working for 10 days straight with the two dancers. They rehearsed until
the movements were correct and timed perfectly to 55 seconds.VIEW THE SPOT
A campaign for VicRoads via JWT Melbourne, targeting young drivers and
encouraging them not to talk on the mobile phone while driving.VIEW THE CONCEPT
This campaign for OPSM via BMF, Sydney demonstrates just how much you
have to take in when you're on the road. Even if it's only a short
journey, when you put it all together, it's a staggering amount. The
powerful message of "The road is no place to test your eyes" aims to
resonate with all drivers who have poor vision and make them think
twice before they next get behind the wheel.VIEW THE SPOT
BWM Sydney chairman Rob Belgiovane attended the China International Advertising Festival last week. In this 3 minute video he gives Ad Age his impression of the new wild west of advertising.
Lifelounge co-founders Jamie Driver (left) and Dion Appel (far left) take to the stage at Honey in South Melbourne on Wednesday November 18 for the second in the VIC AFA Youngbloods' Transplant Series. The exclusive Q&A gives Youngbloods a chance to poke and prod the boys on why their employees range from those with unhealthy obsessions for BMXs, hard-ons for steam locomotives and even circus folk. And more serious questions like whether it's true their second office was home to a porn house. Starts 6:30pm for 7:30 speaker, tickets strictly limited. $10 Member presale. $15 Non-members. For bookings visit www.afa.org.au
B&T reports that recently rebranded media agency Tongue, Vodafone Hutchison Australia, Coca-Cola, and mobile firm Big Mobile, have all been reprimanded by the media regulator for sending spam messages, including some financial penalties. The penalties from the Australian Communications and Media Authority all relate to an SMS campaign for Coca-Cola products.
Destinational shopping precinct QV Melbourne has just launched the next stage of its branding campaign via Melbourne branding agency Latitude and UK illustration agency BrandNu, started hitting the streets this month. It has been developed over several months and required the talents of various experts including photographer Andrew Vukosav, through to the talented illustrators at BrandNu.
Life at the Bottom run regular nights for juniors in the Melbourne ad industry and tomorrow (Wednesday, 11 November), Stephen Van Elst, design director at Digital Pictures Iloura will be showing some of his latest work and giving his '10 tips for Juniors in 10 minutes'.VENUE: 1000 Pound Bend, 361 Little Lonsdale Street in the Melbourne CBD from 6pm. Details: http://lifeatthebottom.com
Stephen Fisher, the deputy chairman and former executive creative director of CHE, leaves in December after 10 years at the top of what became one of Melbourne's most successful agency mergers. During that time he has held several key management and creative roles at the agency.Fisher was a principal of The Edge before it was acquired by Clemenger Harvie to become CHE and has been with the Clemenger group on four separate occasions over his career.
"I had no idea I would still be at CHE 10 years after we sold The Edge," Fisher said. "Fortunately CHE, and the other agencies I've been involved with over the years, have all been successful. I'd like to think I had a bit to do with that success."
Just announced, Josh Logue has won the ARIA for Best Music Video for directing the Empire of The Sun clip, 'Walking on a Dream' which has had nearly 8 million hits via youtube.This award is straight off the back of rave reviews from Empire's first ever live shows headlining the National Parklife Music Festival, for which Logue and his merry team at Mathematics created the visual installations.
For inquiries for Josh's commercials work please contact The Feds: 02 8396 5999.
EXCLUSIVE - CB NZ hears that Colenso BBDO, Auckland chief Brent Smart will soon be transferred to the CEO role at
BBDO San Francisco. Calls to Smart went unanswered but one agency insider says a more detailed announcement is expected on
Friday morning.Smart, together with ECD Nick Worthington, was the driving force behind Colenso BBDO's success in recent years, including winning Campaign Brief's NZ Agency of the Year title in 2008.
After 18 months playing an integral role in the agency's rapid rise, Droga5 Sydney has promoted creative group heads Cameron Blackley (far left) and Matty Burton (left) to creative directors.Since leaving Droga5 New York in April 2008, the duo has played a critical role in helping to establish Droga5's Sydney office, win new clients and grow the agency's reputation in Australia. They were also behind the success of the 2009 relaunch of Victoria Bitter, Australia's most popular beer, owned by Foster's.
Curious Film Australia has signed Paola Morabito, an award-winning filmmaker who got an extraordinary career break in 2001 when she was invited to work as Jane Campion's assistant on her feature film In The Cut, shot in New York.The experience of working with Campion - who is an Academy Award and Palme d'Or winner - inspired Paola to pursue a career as a director, having worked in such diverse roles as costume designing and producing. Paola has just finished working with Jane Campion on her latest feature, 'Bright Star', as the 2nd Unit Director in London. To capture the chaotic experience of filmmaking through the eyes of a director's assistant, Paola has produced and directed a documentary called 'Working With Jane', which airs on the ABC tonight (November 10).
To showcase the most imaginative use of Vodafone's products, Colenso
BBDO Auckland got Jol Mulholland, a local recording studio engineer, to
recreate Tchaikovsky's 1812 Overture using the SMS alert sounds of 1000
mobile phones.VIEW THE SPOT
Continue reading How Colenso created Vodafone's 'Symphonia'.
EXCLUSIVE - Saatchi & Saatchi is planning to merge both their Singapore and
Malaysian agencies together to create one single operation. The move is
driven by "large new business wins which will be announced in the new
year" according to Saatchi & Saatchi regional ECD Andy Greenaway.
He
told Campaign Brief Asia the network would retain both offices in each
market but the businesses would run as a single entity. As such
Malaysian ECD Adrian Miller (pictured far left) will now take on ECD
duties across Malaysia and Singapore and current Singapore ECD Richard
Copping (pictured left) will move into a regional Head of Art role as
well as a seat on the management board. Dean Taylor continues in his
role as CEO across both markets.
Read more on this story on the Campaign Brief Asia site.
He
told Campaign Brief Asia the network would retain both offices in each
market but the businesses would run as a single entity. As such
Malaysian ECD Adrian Miller (pictured far left) will now take on ECD
duties across Malaysia and Singapore and current Singapore ECD Richard
Copping (pictured left) will move into a regional Head of Art role as
well as a seat on the management board. Dean Taylor continues in his
role as CEO across both markets.Read more on this story on the Campaign Brief Asia site.
A radio commercial for McDonalds, called "Valet", part of the Angus Beef "It's a little Bit Fancy" campaign has won the overall and single categories for round three of the 2010 Siren Awards. Written by Ed James and Jakub Szymanski from DDB Sydney, the spot was recorded with unsuspecting McDonalds staff.Judge and previous round winner, Des Hameister, senior writer from The Brand Agency, Perth, said about the ad: "The Valet spot won because it's a simple, engaging use of the medium, which delivers its message in an entertaining way without having an announcer whacked on the end."
Continue reading McDonalds spot wins round 3 of 2010 Sirens .
Bravo! a group of healthcare communications specialists that are dedicated to raising the standard of creativity in healthcare advertising, hosted the world-premiere of the international Global Awards at bel mondo in Sydney on Friday night. The Global Awards recognize creative and marketing excellence in healthcare communications, and on the night DDB Sydney and Lavender* each received one Global Award and Ward 6 garnered two Global Awards.
Leo Burnett Sydney has created a commercial to mark the launch of its new Subaru brand campaign - All 4 The Driver. The campaign marks a change of direction for Subaru, taking a brand renowned for its sophisticated engineering technology into a more human, emotional territory. The TVC was shot on location in Kiev and Southern Ukraine by Steve Rogers from Revolver, with music composed in London by SoundTree, using the voices of an internationally acclaimed College Choir.
Seek.com.au is Australia's number one job site. Their new campaign
reinforces this leadership position by suggesting that if a job
position is out there, no matter how weird, whacky or wonderful, it
will be available on seek.com.au. As part of the campaign, Leo Burnett
Melbourne created a series of documentary-style television spots that
followed the daily working lives of individuals with strange
occupations such as a Cannon Inspector and Trolley Mechanic.VIEW THE CANNON INSPECTOR SPOT
VIEW THE TROLLEY MECHANIC SPOT
![TED The Lab Logo[1].jpg](http://www.campaignbrief.com/assets_c/2009/11/TED%20The%20Lab%20Logo%5B1%5D-thumb-300x150-17419.jpg)
Lion Nathan today announced a new campaign for Tooheys Extra Dry. The Lab is a major new initiative which will see one rising Australian music act collaborating with a team of international recording artists to create the soundtrack for the brand's next television commercial.
Joint PEP/WPP statement: WPP and PEP have resolved the dispute between them arising from the sale of the remaining shares in The Communications Group (TCG) to WPP in 2005. The dispute related to agreements under which PEP made payments to two TCG employees that were conditional on the employees not resigning for 12 months after the sale. PEP accepts that WPP and its representatives including Mr Hamish McLennan were not aware of the agreements. PEP maintains that it acted in good faith and on the basis of Clayton Utz's legal advice that the agreements did not need to be disclosed to WPP.
Continue reading WPP and PEP resolve dispute.
This unreserved apology is given by Anthony Heraghty and James McGrath to George Patterson Y&R Pty Ltd (GPYR), Y&R Brands, George Patterson Partners Pty Limited, The Communications Group Holdings Pty Limited and Hamish McLennan. It is given in relation to the agreements that Mr Heraghty and Mr McGrath entered into with the representative of a group of former shareholders in 2005 (agreements) and their conduct pursuant to the agreements.
Continue reading Heraghty and McGrath apology to WPP .
AMV BBDO London, Knucklehead and The Mill have collaborated on
'World', the epic and eagerly anticipated new spot for Guinness
directed by Johnny Green. The ad made its debut in HD on Sky Sports 2
last night.VIEW THE SPOT
The 'App-tastic' Edition More interesting stories thanks to the magical world of digital science.
Apple have announced they've reached the 100,000 App mark for the iPhone.
And so far they've clocked up over 2 billion downloads. We wish the new 'Find the nearest toilet' App every success.
Continue reading Friday Digital Flames.
CB knows this is very old news in Brissie, but since no trade press covered it at the time, it's probably still worth a run: The 35th annual BAD Awards were held on Saturday, 24 October at the Hilton Ballroom in Brisbane. As expected, the night belonged to the Sapient Nitro gang and their "Best Job in the World" campaign. The agency collected 21 gongs, including Best of Show and five gold awards.
Continue reading 'Best Job' dominates 35th Annual Bad Awards .
The Radiohead and MTV EXIT music video collaboration, created by Sydney-based agency Colman Rasic Carrasco, Sydney, received the prestigious 2009 Asia-Pacific Child Rights Award at a ceremony in Hong Kong last night. The MTV EXIT (End Exploitation and Trafficking) campaign in partnership with influential UK-rock band Radiohead produced the innovative music video for their song All I Need off the album In Rainbows.The hugely successful music video premiered globally in 2008 and represents an innovative and creative example of fusing musical content with MTV's cutting edge pro-social messaging. It has now won 16 awards from 8 festivals and competitions internationally including Cannes Lions and The One Show.
Adam
Good, currently Clemenger Group's regional executive director of
digital innovation, has taken on the additional role of CEO of AIM
Proximity, Auckland, filling the role left vacant by the departure last week of Darren Melrose to M&C Saatchi.Good has over twenty years experience with the interactive, online, television, film and advertising industries. He joined Clemenger in late 2007 and spent 2008 growing the Interactive offering for an array of communication agencies in the group. This resulted in Clemenger Group receiving more digital and innovative awards at local and international awards than any other agency in the region. Highlights include Colenso BBDO winning Best in Show Platinum award at the Digital Media Awards in Shanghai last year and the B&T Interactive agency of the year title for Australasia in Sydney in December 2008. He was appointed to the regional executive director of digital innovation role in February this year.
Continue reading Good CEO choice for AIM Proximity, Auckland.
Fastline reports a rumour that Saatchi & Saatchi New Zealand CEO,
Andrew 'Rocky' Stone (left) and ECD Mike O'Sullivan (far left) are to depart the agency.
When contacted by CB, Stone said: "Mike and I have been in discussions with KR and Ian Rowden for a few months now about what the future may hold. It's premature to talk now, but all will be revealed before Christmas. Meantime, it's business as usual."
Wayne Maule's memorial will be held today, Thursday 5th November at 2pm at
St. Peters Parish, 331 Old South Head Road, Watsons Bay. Following the service the Wake will be
held at the Bayswater Brasserie on Bayswater Road in Kings Cross.
Says Isabelle Maule: "I am having a hell of a time sorting through Dad's mammoth address book and getting the email with the above details out is proving to be near on impossible. So if I could ask that people spread the word on the off chance that I don't manage to get the email off to everyone. Thanks again for all support. Hope to see you today. Cheers, Isabelle & Family 0405 675 074 isabellemaule@mac.com."
As CB flagged back in mid October, award-winning art director Tony Williams has been appointed head of art at 303, and will be based in the Perth office. Williams joins 303 from Apple where he was executive creative director on iPod, iPhone, Mac and software at Apple Japan. Before that Williams worked at Syn Create Japan, where clients included G-Star Denim, Marc Newson, Dom Perignon, Starbucks and Mazda. On the agency side, Williams was previously executive creative director at Saatchi & Saacthi Tokyo and art director at JWT Japan and BBH Singapore. He started his career in Perth where he worked as an art director for Vinten Browning and JDA.
Continue reading Tony Williams to head of art at 303 Perth.
EXCLUSIVE - CB broke this news in late October, and now it's official: Leon Wilson,creative director of Publicis Mojo Melbourne, is to start at Fallon Minneapolis as creative group head, reporting to fellow Aussie expat Darren Spiller, the recently appointed chief creative officer of Fallon U.S. As previously reported exclusively by CB, Wilson's position as Melbourne CD will be filled by Franklin Tipton.Wilson started his career in New Zealand at Colenso BBDO, then moved to London, where he worked at Mother for five years before shifting to Publicis Mojo, Melbourne in 2007.
Continue reading Leon Wilson to creative group head at Fallon.
EXCLUSIVE - Leo Burnett Sydney has hired senior creative Cameron Harris from Clemenger Melbourne to team up with Leo's awarded creative group head, Gary Dawson. Harris arrives in Sydney fresh from co-creating the Carlton Dry Dreams campaign. He is also responsible for co-creating Carlton's highly successful Team Dry campaign which helped transform Carlton Dry last year into Australia's fastest growing beer.
EXCLUSIVE - BMF has announced the first major creative hire for their Melbourne office by snaring David Klein (left) as associate creative director and Jol Temple as senior copywriter, effective November 23. Klein, currently head of art at Leo Burnett, Melbourne, where he has been since February, 2008, previously worked at Mojo Melbourne on award winning campaigns for Tourism Victoria, Nike, Nestle and several of the popular Toyota AFL Footy Moments ads. His work for Nestle Drumstick 'summer rituals' was awarded 'Ad of the year' by B&T and was recognised at Cannes, Clio, the New York Festivals, AWARD and MADC.