BMF appoints Aaron Michie to Board position
BMF has appointed digital planning director Aaron Michie to the BMF Board, the first addition to the Board for five years since executive planning director Jeremy Nicholas and direct creative director Dylan Taylor joined in 2004. Michie joined BMF in 2007 and has been instrumental in the development of digital work at the heart of the BMF business.
Says BMF CEO Matthew Melhuish: "Aaron is recognized as a leader in his
field and is a terrific guy to boot. Bringing Aaron onto the Board will
help ensure we 'future proof' the direction of the business and ensure
our converged approach goes from strength to strength. We will be
restructuring our digital team beneath Aaron and further integrating
the specialist skills across the agency."
Says Michie: "I'm delighted to be joining the BMF Board; the agency's approach means
there are no battles between old and new agency models, and I guess my appointment symbolizes this. And becoming part of Australia's longest standing agency leadership team is a brilliant opportunity for me."
Additional imminent new digital hires at BMF include a tech director, social media manager and digital project managers.
Michie began his career in creative roles in Germany and Spain (as CD) where he worked on
multinational brands including SEAT, Sony Ericsson, Deutsche Telekom and Audi before becoming strategic director at Tribal DDB Sydney where he created digital strategy for household names including McDonald's, Gatorade, VW, and Nike. Since joining BMF in 2007, Michie has worked across BMF's portfolio of clients, including Commonwealth Bank, Schweppes and Lion Nathan.
The BMF Board is:
Matthew Melhuish - CEO and Founding Partner
Warren Brown - Executive Creative Director and Founding Partner
Martin Rippon - Managing Director
Jeremy Nicholas - Executive Planning Director
Dylan Taylor - Creative Director - Direct
Cathie Tulloch - Business Services Director and Company Secretary
Aaron Michie - Digital Planning Director
Says Michie: "I'm delighted to be joining the BMF Board; the agency's approach means
there are no battles between old and new agency models, and I guess my appointment symbolizes this. And becoming part of Australia's longest standing agency leadership team is a brilliant opportunity for me."
Additional imminent new digital hires at BMF include a tech director, social media manager and digital project managers.
Michie began his career in creative roles in Germany and Spain (as CD) where he worked on
multinational brands including SEAT, Sony Ericsson, Deutsche Telekom and Audi before becoming strategic director at Tribal DDB Sydney where he created digital strategy for household names including McDonald's, Gatorade, VW, and Nike. Since joining BMF in 2007, Michie has worked across BMF's portfolio of clients, including Commonwealth Bank, Schweppes and Lion Nathan.
The BMF Board is:
Matthew Melhuish - CEO and Founding Partner
Warren Brown - Executive Creative Director and Founding Partner
Martin Rippon - Managing Director
Jeremy Nicholas - Executive Planning Director
Dylan Taylor - Creative Director - Direct
Cathie Tulloch - Business Services Director and Company Secretary
Aaron Michie - Digital Planning Director
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Somewhere, there's a Digital Planning Director sitting in a high-backed chair with his pinkie curled into the corner of his mouth, cackling with laughter.
Well done, mate.
Ha! no more time for diving .. or maybe there will be more time for diving. Congrats mitchie. always thought you had a brilliant mind..
A huge congrats Michie, well deserved. You are the smartest digital planner in the region and this recognition confirms what I have known for many years. Top stuff buddy!
Michie you are a star about time people recognized it
Great stuff Aaron. Hopefully one day there won't need to be the word digital used as a qualifier for people's titles, but at least we are getting closer.
gut gemacht alter!