Generational change at KWP! Adelaide
There's a generational change going on at Adelaide-based agency kwp! The home of brands including Cooper's Brewery, the Yalumba Wine Company and Tourism SA will see agency founders Andrew Killey and Peter Withy pass the management baton over to joint managing partners John Baker and Sylvia Mason (pictured above from left to right).
Baker and Mason - both long-term shareholders and members of the kwp!
team - have been taking an increasing role in managing the [staff
numbers]-strong agency over the past few years.
Killey and Withy are returning to what they love and do best - developing ideas, strategies and relationships - unencumbered by management responsibilities. They'll remain as directors of kwp! and will continue to have a hand in the development of agency policy. They will be joined on the Board by kwp! creative director, James Rickard;
Killey will pass the role of chairman of kwp! to long-time director Ross Haslam, who has served on kwp!s board as an independent director for more than 10 years and knows every facet of its business. Haslam - a former partner in accounting firm Ferrier Hodgson - is also chair of Michell Holdings Pty Ltd and past chair of Flinders Medical Centre.
Withy is also handing over his role of director of ideas to the formidable partnership of James Rickard and Mat Rawnsley (Media).
"We firmly believe that Media and Creative must be welded together in-house to ensue the optimum delivery of the best ideas - and this will continue to be a vital part of our offering to clients," say John Baker and Sylvia Mason.
Killey and Withy say the changes are in line with kwp!s succession planning process which has seen (amongst other things) the number of shareholders (all staff!) go from four to nine people and a formal affiliation with international advertising agency group TBWA in the past 12 months.
"The changes set two broad directions for the company," say Killey and Withy. "They give the agency fresh management, with new ideas to take kwp! and the SA advertising industry into the future with vigour and continued relevance. It also allows us as founding partners to apply our passion, experience and extra time to looking for and developing ideas which will create wealth for the agency's clients and add strength to their brands.
"These tenets have guided kwp! since establishment 18 years ago - so from that perspective nothing's changed. At the same time, a lot of things have changed in the world of advertising and we're keeping pace with that by harnessing the enthusiasm and knowledge of the next generation."
Kwp! has grown to become one of the State's largest and most influential advertising agencies with clients including RAA, Coopers and Tourism SA.
Killey and Withy are returning to what they love and do best - developing ideas, strategies and relationships - unencumbered by management responsibilities. They'll remain as directors of kwp! and will continue to have a hand in the development of agency policy. They will be joined on the Board by kwp! creative director, James Rickard;
Killey will pass the role of chairman of kwp! to long-time director Ross Haslam, who has served on kwp!s board as an independent director for more than 10 years and knows every facet of its business. Haslam - a former partner in accounting firm Ferrier Hodgson - is also chair of Michell Holdings Pty Ltd and past chair of Flinders Medical Centre.
Withy is also handing over his role of director of ideas to the formidable partnership of James Rickard and Mat Rawnsley (Media).
"We firmly believe that Media and Creative must be welded together in-house to ensue the optimum delivery of the best ideas - and this will continue to be a vital part of our offering to clients," say John Baker and Sylvia Mason.
Killey and Withy say the changes are in line with kwp!s succession planning process which has seen (amongst other things) the number of shareholders (all staff!) go from four to nine people and a formal affiliation with international advertising agency group TBWA in the past 12 months.
"The changes set two broad directions for the company," say Killey and Withy. "They give the agency fresh management, with new ideas to take kwp! and the SA advertising industry into the future with vigour and continued relevance. It also allows us as founding partners to apply our passion, experience and extra time to looking for and developing ideas which will create wealth for the agency's clients and add strength to their brands.
"These tenets have guided kwp! since establishment 18 years ago - so from that perspective nothing's changed. At the same time, a lot of things have changed in the world of advertising and we're keeping pace with that by harnessing the enthusiasm and knowledge of the next generation."
Kwp! has grown to become one of the State's largest and most influential advertising agencies with clients including RAA, Coopers and Tourism SA.
0 TrackBacks
Listed below are links to blogs that reference this entry: Generational change at KWP! Adelaide.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/7132
4 Comments
Leave a comment
CAMPAIGN BRIEF Gold Sponsors
CAMPAIGN BRIEF Silver Sponsors
CAMPAIGN BRIEF Bronze Sponsors
Campaign Brief Magazine
Subscribe or view online to the region's most influential creative ad magazines - Campaign Brief (Australia/NZ) and Campaign Brief Asia.
Download the subscription form (PDF)
Advertise in the region's most influential creative ad magazines.
Download the rate card for Campaign Brief (Australia/NZ) or Campaign Brief Asia.
Great people. Great agency. Good luck Andrew and Pete. You guys deserve it!
Congratulations JB! Perhaps now you can release you're "RAW HIDE" Album!
Sad to see and ICON of Australia's Advertising industry step down, but what a makr AK has made! Best of luck!
Don't retire Andrew, we need you. You are a rare talent.
What a cracker of a career!