Harley Davidson and 303 to launch first YouTube expandable masthead banner in Australia
Harley Davidson Australia, via 303 Sydney, will launch the first ever You Tube expandable masthead banner in Australia. This follows Harley's other first - a live stream event which launched the brand's You Tube channel earlier this year. The creative focuses on the theme of 'Sacrifice,' which is the wider campaign proposition asking the question 'What would you sacrifice for a Harley?'. This activity supports launch of Harley Davidson's new model line in Australia - Iron, XR1200, Wide Glide and the Fat Boy.
Says Nic Chamberlain, 303 head of digital: "It's great to tick off
another Australian first for Harley. The client has been really open in
allowing us to push the boundaries in both digital and social media."
303 has purchased a special 24 hour homepage buyout on You Tube for tomorrow - Friday, 27 November.
303 Credits:
Creative Director: Julian Watt
Art Director: Declan Byrnes
Flash developers: Christian Stocker, Atul Narang
Media buy: Paul Bailey
Digital Producer: Kim Sherratt
Group Business Director: Matt Clarke
303 has purchased a special 24 hour homepage buyout on You Tube for tomorrow - Friday, 27 November.
303 Credits:
Creative Director: Julian Watt
Art Director: Declan Byrnes
Flash developers: Christian Stocker, Atul Narang
Media buy: Paul Bailey
Digital Producer: Kim Sherratt
Group Business Director: Matt Clarke
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I'd sacrifice a couple of friends on facebook, maybe even a whopper.
Wow.
There's nothing like a good media placement to rev up my engine.
Well done chaps.
Nothing better than a well done piece of rich media. Ace.