Totally brilliant!!!

Looks a lot like Yahoo Think Tank that was done by Glue a few years ago now.

Umm what exactly is the point of this?

It must be good - they've won a Titanium Lion and 10 One Show pencils.

I don't get it. I waited for ages and nothing realy happened. Is that the joke?

Awesome. Yahoo think tank meets Droga 5.

I got bored waiting. Any chance someone tell me what I missed please?

What a fucking rip-off. I've been waiting for my free solution for hours now and these dickwads haven't been able to crack it.

I thought Droga 5 was good.

Funny and perfectly stupid.

Wow...that is so bad...what's the point? Is this from Droga5?

Errrrrrrrr! WTF?

Very clever.

At last someone is giving creativity some value in our business.

I hope a LOT of clients and suits see this.

It takes a special kind of creative to engage and engross other creatives on the other side of the world for five minutes for the sole purpose of wasting their valuable time. Brilliant and fuck you.
They must be pissing their pants.

How do you keep an idiot in suspense?

Is the point of this to illustrate that suits can't just demand instant creative solutions from their creatives?

Please help.

So what part of the great Schlep did they actually do?

If you don't get this, you should abandon ship.

This is just shit. What a waste of time - theirs and anyone who sat through this dross. Great that they're well credentialed, but this isn't one of their masterpieces.

Doesn't have the same 'holy fuck that is awesome' as subservient chicken. That's the last time I spent as long fucking around on some web thing.

I think their point is exactly that. There is no such thing as an instant solution. And any fool that sat through the whole thing is exactly that. A fool.

emperors new clothes

Crimes against acting! This is embarrassing.

Spot on 12.08.

Perhaps a dig at the trend towards online-based creative campaign generation too?

I thought irony was alive and well in advertising. Judging by numerous "I don't get it" comments above, apparently not.

12.08. How did you know you had to sit thru all that. are you a fool too? (it's Ok, i sat thru it too).

As a wise man once said "Fool me once, you fool me. Fool me twice - can't get fooled again."

The problem is, it's completely fucking dull. What's the point of all this chin-stroking "irony" if you bore the shit out of everyone? All this wank says is: "Hey, we're SO creative, you probably won't even 'get' us, suckers. Just check out those awards."

No message. No target. No interest. And no advancement of creativity in this industry whatsoever. Indeed, quite the opposite.

What's the(ir) point? I hope they have one.
Some ado raise through the comments above BUT if you have something to say - don't say it so subtle and boring - that everyone is just annoyed and won't let your message unfold.
No matter if they've won VIRTUALLY every advertising award, if you don't win the heads and hearts of your audience you've nothing gained at all.

Has anyone actually put in their credit card details at the end?

4:06 PM:

You can't, even if you were fool enough to want to settle the bill, there and then, in the vain hope that you'd see some sort of punchline, payoff, or - god forbid - an actual idea of sorts at the end.

The only field in that entire dialogue box that actually works is the 'try again' button, and hey, you're back at the start.

Any CD worth their salt would OBVIOUSLY get their cheque book out for these guys pronto.

Wow, the haters are out in full force on this one.
Isn't it just a joke made by some bored creatives? What's to hate about this...oh, it's from Droga5. Quick, let's hate it!

If you don't get it, get the fuck out of the business.

Everyone "gets" it. It's just, depending on your generosity level, only moderately to not-at-all funny.

Yeah....s'OK. Just not terribly inspiring or entertaining.

4.06 Is there actually an end?

Oh I get it, it's like one of those hoax campaigns.

Fail marks.

No douchenozzles. It's a bit of fun. The anger on here is ridiculous.

It could have been awesome if they'd thought it through and it like had a point or an idea and if it hadn't been done already by Glue society it could so totally have been awesome - Shmendriks.

Hey guys, what are you watching there?
Listen up.
The client loved the Harvey Norman Christmas spots, LOVED 'EM, but all the prices are wrong and instead of them zooming in and out they want them to zoom out and in and the voice over needs to be a bit louder and more aggressive, yet friendly. Here's the thing. We are on air tonight 9pm, in Perth so we have a bit of time.
Now stop debating what that thing on the Campaign Brief site is about and get the fucking commercials done. Right?
No, I don't fucking care that it's your 18th birthday party tonight.

Well guys, that's the brief.
You have 10 days working days to come up with a blinder of an idea that researches so well that we are sure to become brand leader. Starting NOW!