Leo Burnett Sydney and Subaru ‘All 4 The Driver’ in blockbuster spot directed by Steve Rogers

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SUBARU.pngLeo Burnett Sydney has created a commercial to mark the launch of its new Subaru brand campaign – All 4 The Driver. The campaign marks a change of direction for Subaru, taking a brand renowned for its sophisticated engineering technology into a more human, emotional territory.

The TVC was shot on location in Kiev and Southern Ukraine by Steve Rogers from Revolver, with music composed in London by SoundTree, using the voices of an internationally acclaimed College Choir.

Says Rogers: To bring a script of this ambition to fruition was achallenge any director would relish. Together with Andy, Jay, Gary, anda fantastic production team, I think we managed to do this.”

Says Leo Burnett Co-Executive Creative Director Andy DiLallo: “Thisproject has been over a year in the making and has been a truecollaboration from the strategy, all the way through to the finalexecution with our Subaru client. The end result is an uncompromisingview into what drives Subaru as a company and how that benefits theirdrivers. Personally I could not be happier with the result and allinvolved.”

Co-Executive Creative Director Jay Benjamin adds: “When this projectfirst started we went to Oran Park to experience first hand theconfidence and exhilaration that results from all of Subaru’s besttechnology being put in every car they make. As I tore around thecourse in a WRX with accelerator pinned to the floor and tires glued tothe ground, it became obvious we had landed on a truth.”

Says Creative Gary Dawson says: “It’s been a huge project and anexciting journey. And for all its scale, what I love most is that wewere able to capture the very human spirit of a company who’scommitment to the driver is second to none.”

Executive Creative Directors: Andy DiLallo, Jay Benjamin.

Writer: Gary Dawson

Art Director: Gary Dawson.

Executive TV Producer: Adrian Shapiro

Account Service: Tamara Klemich, Peter Fitzhardinge, Amanda Quested.

Production Company: Revolver

Director: Steve Rogers.

Executive Producer: Michael Ritchie

Producer: Georgina Wilson

Music: SoundTree.

Post Production: Animal Logic.