Massive national audience of 5 million+ watch Freeview's new television campaign debut
Freeview reached a massive national audience of more than five million viewers when its new television campaign, produced in-house, debuted last night across every Australian free-to-air television network. At 6.29pm the ABC, SBS, Seven, Nine TEN, Prime, WIN and Southern Cross aired the new Freeview TV spot. The campaign debut reached a total of 5,007,560 viewers across the country.
The new campaign, produced in-house, aims to enhance consumers'
understanding of Freeview as the free-to-air digital platform in
Australia and point viewers to their local retailers or the Freeview
website to find out more about switching to digital free-to-view
television.
Says Freeview CEO Robin Parkes: "One overriding lesson we've learnt over the past 12 months about our viewers is that there is a great deal of passion for free-to-air TV in Australia. No matter what your age, where you live, your household makeup or taste in entertainment, there is something for everyone on Freeview. That's why we have used real people, not actors, in our new campaign, to portray the genuine passion they have for free-to-air television".
"We know they all want more unique content, more choice, more channels and they want it for free. And who better to bring you the best quality Australian TV shows and channels than the best in the business: ABC, SBS, Seven, Nine, TEN, WIN, Prime and Southern Cross."
Ms Parkes added that the campaign would run over the summer period, highlighting that Freeview content is free and easy to get: "We know those viewers that have made the switch are loving the new content on ONE, 7TWO, GO! SBS2 and ABC2 and will also love the soon to launch ABC3 dedicated kids channel," she said.
Creative credits:
Creative Director: Jane Eakin
Production: Capitol Productions
Says Freeview CEO Robin Parkes: "One overriding lesson we've learnt over the past 12 months about our viewers is that there is a great deal of passion for free-to-air TV in Australia. No matter what your age, where you live, your household makeup or taste in entertainment, there is something for everyone on Freeview. That's why we have used real people, not actors, in our new campaign, to portray the genuine passion they have for free-to-air television".
"We know they all want more unique content, more choice, more channels and they want it for free. And who better to bring you the best quality Australian TV shows and channels than the best in the business: ABC, SBS, Seven, Nine, TEN, WIN, Prime and Southern Cross."
Ms Parkes added that the campaign would run over the summer period, highlighting that Freeview content is free and easy to get: "We know those viewers that have made the switch are loving the new content on ONE, 7TWO, GO! SBS2 and ABC2 and will also love the soon to launch ABC3 dedicated kids channel," she said.
Creative credits:
Creative Director: Jane Eakin
Production: Capitol Productions
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That is quite possibly the gayest thing I've ever seen
one of the worse ads i've seen in a longtime.
terrible!
That's why the public hate our industry.
Are these negative dudes for real? Do they not watch easy off bam or any TV ad for ambipur. Come on get some perspective. I reckon this was kind of nice casting nice locations. Not an earth moving idea but certainly not gay or terrible. This blog is full of drama queens.
Why don't they show anyone actually watching TV? Slumped there, chip crumbs on their laps, glassy, lifeless eyes staring forward?
I didn't see it. I was watching Foxtel.
5 million + bored australians.
hahaha @ 2.19
Idea. Start with an idea. Now, go on, off you go and get one.
Hey. I'm a businessman and I scoot my Razor to work too! Clearly Freeview reflects my successful yet quirky outlook on life! I'm throwing out my box-sets of Dexter and going back to Two And A Half Men right now!
When you've got an ad like this, you'd kind of have to do a roadblock to get people to notice it.
Shit, can't change the channel. FUCK! AAAAARGH MY EYEEEEES!!! MY EARSSS!
On the PR release which was sent to the trade press, Banjo was credited with strategy. However, the agency assures CB it had nothing to do with this ad.
Great strategy. Happy people outside NOT watching TV - what the?
I'm going to listen to the radio from now on, the ads are better.
"Happy people outside NOT watching TV" -- isn't that the latest FOXTEL strategy?
"Produced in-house" says it all.
Interesting strategy showing loads of people happy, fulfilled and not watching TV as part of a commercial to be watched on their TVs by people who are by default doing and feeling the complete opposite. What is it that Freeview, Foxtel and the rest all have against showing the reality of multiple couch potatoes flick flick flicking through endless rubbish in a desperate attempt to add meaning to lives that have largely been taken out of their control?
The agency creative kids get so reactive when something is done outside the system - I'm having Baz flashbacks. I guess you should be afraid clients have woken up to your billing for ideas that clients kids could have come up with.
Script is lame.
I'd be embarrassed if I was responsible for this. Yes, I've done worse, but nobody found out.
imagine if we had to pay for it...
I think most of the negative comments are written by jealous creatives still stuck art directing press ads. At least they are making TVCs!!! Cant wait to see the ONE TVC you make in TWO years....which you labour over every frame and annoy the producer to the point of retirement. Yes I am a Producer, hopefully who never has to work with YOU....
You can TELL the people WHO had something to do with THIS can't you. Personally, I thought it was an ad for Maccas. Or possibly Telstra.
Given you can watch the new Freeview channels on Foxtel anyway, it all seems kind of pointless.
And the ad sucks.
What are you guys talking about? I loved this ad!
Also - what's wrong with being gay?
12:40 - ARE YOU SAYING THAT YOU WORKED ON one TVC FOR two YEARS AND WAS ANNOYED TO THE POINT OF RETIREMENT, especially WHEN PEOPLE LEFT THEIR caps lock KEYS ON WHEN THEY SENT you EMAILS?