Mother's live billboard for Stella Artois

STELLA ARTOIS.pngMother, New York has created a hand painted advertising event over 21 days to demonstrate the ritual of pouring a glass of Stella Artois.

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4 Comments

Anonymous said:

Mmmmm, I wonder how many people walking/driving past will stop and go, "Oh look, a hand painted billboard to demonstrate the ritual of pouring a glass of Stella Artois."

Sorry. For mine, this is just one of those navel-gazing exercises where the creators say, "Aren't we clever!"

Anonymous said:

Ordinarily, I would agree with you, 3:14 PM, unless the billboard is backed up by an effective PR campaign.

Anonymous said:

Guy Rooke did this for real New Zealand bacon, and it featured heavily on the internet. I would be surprised if the team that did this hadn't already seen that.

Anonymous said:

All kiwi outdoor campaigns feature heavily on the internet. In fact, that's the biggest part of their media spend.

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