After only 9 months Simon McMaster departs BMF Sydney to head of digital role at fast-growing Mark
Simon McMaster is leaving his role as general manager - Digital at BMF Sydney - after only 9 months - to join Mark, Sydney as head of digital, joining leaders Simone Blakers and Gavin McLeod and head an expanding team. "In this newly created role, Simon will lead a team of over 40 in the digital studio," said David Whittle, managing director, Mark. "Aside from the pure digital plays, this is now probably the biggest and most successful integrated digital offering in Australia. Simon is a high profile appointment with sensational banking and retail experience and we are looking forward to him commencing at Mark early January 2010."
McMaster has over 15 years experience in digital marketing. After
starting his career in New Zealand he moved to London in the late
nineties, sitting on the Board at TEQUILA London where he set up and
grew the digital offering. He then moved to Sydney to take the position
of general manager - Digital at BMF. McMaster has worked with clients
such as Prudential, Canon, Intel, Hewlett Packard, Commonwealth Bank,
Apple, adidas, ALDI, Weight Watchers, and Sony.
"Less than three years after launching Mark as an integrated digital, direct and data offering for M&C Saatchi, the agency had proven the integrated model works," said Tom Dery, worldwide chairman, M&C Saatchi. "It has had strong appeal to clients looking for a focused and specialist direct, digital and data offering," he said.
"Although most integrated agencies are outsourcing their digital
production services, we know that in house digital production is the
key to creative continuity and innovative thinking," says Mark creative
director Gavin McLeod (left). "I'm certainly looking forward to seeing the
impact that Simon's extensive international experience will have on our
digital creative product."
"I am now ready for the next challenge and delighted to join the Mark team." says McMaster. "I love the direction Mark are taking and their refreshingly jargon-free approach to doing great work. Digital forms the very fabric of the agency, which is crucial - it is not an after thought or a bolt-on to a TVC. We have some very exciting plans for the future, so watch this space!"
"Less than three years after launching Mark as an integrated digital, direct and data offering for M&C Saatchi, the agency had proven the integrated model works," said Tom Dery, worldwide chairman, M&C Saatchi. "It has had strong appeal to clients looking for a focused and specialist direct, digital and data offering," he said.
"Although most integrated agencies are outsourcing their digital
production services, we know that in house digital production is the
key to creative continuity and innovative thinking," says Mark creative
director Gavin McLeod (left). "I'm certainly looking forward to seeing the
impact that Simon's extensive international experience will have on our
digital creative product." "I am now ready for the next challenge and delighted to join the Mark team." says McMaster. "I love the direction Mark are taking and their refreshingly jargon-free approach to doing great work. Digital forms the very fabric of the agency, which is crucial - it is not an after thought or a bolt-on to a TVC. We have some very exciting plans for the future, so watch this space!"
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Fantastic appointment. "Watch this Space" was an understatement. "Watch out World" fits the bill.
waddaya mean "only" 9 months? these days, that consitutes long service.