Palme Publishing ad Could be a Caxton

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Oc Nov Could Be winner PPmcG_Poster_finalh.jpgAn ad by Whybin/TBWA for Palme Publishing has been announced as the October/November winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.

Client:  Palme Publishing: Parnell McGuinness

Agency: Whybin/TBWA Sydney

ECD:  Garry Horner

Creative Director: Matt Kemsley

Art Director:  Janelle Shearer

Copywriter:  Steve Dodds

Tim Hall, creative director of Saatchi & Saatchi Wellington and the judge of the October/November competition, said: “A lot of topical entries this month. Or rather, semi-topical: topics that can be predicted. So the Melbourne Cup and Movember ads tended to cancel each other out.

“Which left two ads in the running, both beautifully crafted. Spike andJay’s Ambi-Pur ad looks great, but I have seen that “swap the category”solution before, like with BMF’s Lamb. Which left the P.P. McGuinnessad. I met Paddy when I worked on The Australian account years ago, hewas looking a bit dog-eared even then. He was a giant intellect though,and funny as hell as well. This ad really captured that. What betterreason to trawl through his old books?”

The December/January Could Be a Caxton competition is now open forentries.  It’s free to enter and anyone can submit nominations.  Thecopywriter and art director responsible for the newspaper campaignjudged best of the year’s Could Be a Caxton bi-monthly winning ads,will score an all expenses-paid trip to the 2010 Caxton Awards.

For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au.