Pammy the face and body of Crazy Domains

"We wanted to make a statement with real wow factor, we searched for a long time throughout Australia for the right person. We thought who could mix well with the brand Crazy?" says Gavin Collins, Crazy Domains' managing director. "The Crazy we were looking for, was to take corporate advertising to a new level by removing the word corporate and adding more crazy flavour. Then all of a sudden it hit us, Pamela Anderson was the perfect woman for this ad, she's a mega-star, blonde bombshell, who takes no prisoners. We knew we just had to have her."

The ad, filmed in Los Angeles was written and produced by The Brand Agency's creative director Craig Buchanan, copywriters James Wills, Des Hameister, David Donald, producer Kate Downie and directed by one of Australia's most talented directors, Simon Frost.

"In terms of budget and Pamela Anderson's star status this is undoubtedly the biggest one-off, multi-million dollar, ad campaigns to come out of Perth," says Buchanan.

"The biggest challenge for the agency was to come up with something that wasn't cheesy. We knew we wanted to get Pamela into a bikini, it was just a matter of how do we get her there. We wanted something that had a storyline and that was entertaining," says Collins.

Over a few pints and some pie at Fibber McGee's the concept for the ad started taking shape, over the next few weeks it was finetuned and then pitched to Crazy Domains.

"The Brand Agency took the idea we had and turned it into a reality and I think the ad is a show of real talent. I give much of the credit for this ad to Craig and Simon for their hard work throughout," says Collins.

And there's no doubt that co-ordinating and filming the ad were hard work with last minute location changes and casting calls. On the day, Milk, one of the best studios in LA, was buzzing; 78 crew members were hard at work, unloading eight trucks filled with equipment and setting it up to turn the studio into Pam's personal boardroom, and the food to keep everyone going was provided by Dustin Hoffman's personal catering company.

All was finally in place to start shooting one of the hottest ads Australia has seen, but when the camera started rolling, near disaster struck.

"We started shooting the first scene and Pamela is wearing a gold bikini and as part of the ad she gets covered in cream. For some reason, rather than using melted ice cream, the American art director had made up this mixture of flour and water to look like cream," says Buchanan.

"Well the guy who is supposed to pour this cream over Pamela has missed his cue and hit her in the back of the head with this stuff. Like the true professional that she is Pamela carried on, the cameras rolled and the scene was shot.

"But when Pamela went back to her trailer to wash this stuff out of her hair and it had set like glue, she was not happy at all. I thought it was all over and there wasn't going to be an ad because she was really upset," says Buchanan.

"At first I thought okay, everyone is bitching about nothing, then after she ran past me screaming I thought ..... Sh#t!!" says Collins.

"So we're all googling ways to how to break down this glue like stuff that's stuck in her hair. As it turns out olive oil helps, so all of a sudden these massive containers of olive oil arrive on set," says Buchanan.

For the next few hours there was stony, nervous, silence as production ground to a halt. "I spent about two hours in the shower, standing right next to Pamela Anderson scraping my hands through her hair trying to get this stuff out," said Kate Downie. "I've since told this story to one guy who actually asked me if he could touch my hands."

Not surprisingly melted ice cream was used in the shoot from then on.

Everyone involved in the making of the Crazy Domains' ad says the experience of working with Pamela Anderson will be hard to beat.

"When I met her I was very surprised, she is just an everyday lady - a real Mum. She didn't rock up on set until 9.30 because she wanted to take her kids to school, even though he contract stated 8.00am. I respected her for that. I can honestly say that she's still a bunny and she's got what it takes," says Collins.

"She likes to laugh, she's very chatty, and she speaks really fast. It's like her mind is on the go all the time. She was very professional and she's a woman who knows what she wants," added Buchanan.

The Crazy Domain series of spots will go to air nationally from December 6.

"I'm expecting a good reaction, and I hope everyone loves it. And if you don't like it tough, you're watching it anyway," says Collins.

"I'll be interested to see what women think, I showed my wife and she loved it. I think the ads are a fair portrayal of the attention span of some men when they're in the same room as two beautiful women," says Buchanan.