Saatchi & Saatchi Australia named Campaign Brief Australian Advertising Agency of the Decade

NewmanMikeSmall.jpgPOYNTON.jpgThumbnail image for NOBBY-USE-THIS.jpgThumbnail image for STEVE-BACK.jpgSaatchi & Saatchi Australia has been named the Campaign Brief Australian Advertising Agency of the Decade, with second place going to Clemenger BBDO, Melbourne and third spot shared by BMF Sydney and DDB Sydney.

During the noughties, Saatchi's was placed in the top 5 of Campaign Brief's annual Hot + Cold Chart for every year except 2007 - and during the decade won the Campaign Brief Agency of the Year title three times: in 2003, 2004 and 2005 - during the period David 'Nobby' Nobay was ECD. Nobby's predecessors Mike Newman (left 2001) and Malcolm Poynton (2001 to 2003) and successor Steve Back (2007 to present) contributed to the points accrued during the decade. The four are pictured above.

The noughties of course aren't actually over yet. That will happen at the end of 2010, but given Saatchi's unassailable lead, it won't affect their #1 status.

Campaign Brief worked out the top agencies of the noughties by allocating 5 points for Agency of the Year down to 1 point for the #5 place for each year of the decade. The top 5 for 2009 will be published in our January/February 2010 issue.

TOP AUSTRALIAN AGENCIES OF THE DECADE
1.    Saatchi & Saatchi Australia        (32 points)
2.    Clemenger BBDO, Melbourne   (19)
=3.  BMF Sydney                              (15)
=3.  DDB Sydney                               (15)
5.    The Glue Society, Sydney          (13)
6.    Host, Sydney                              (12)
7.    M&C Saatchi, Melbourne           (10)
8.    GPY&R, Melbourne                   (8)
9.    Leo Burnett, Sydney                  (7)

NICK-SOUTER.jpgTOP 5 IN 2000
1.  Leo Burnett, Sydney (Agency of the Year - ECD: Nick Souter)
2.  Clemenger BBDO, Melbourne
3.  M&C Saatchi, Melbourne
4.  Saatchi & Saatchi Australia
5.  Mojo, Sydney

Taylor-Paul-WEB.jpgTOP 5 IN 2001
1.  M&C Saatchi, Melbourne (Agency of the Year - CD: Paul Taylor)
2.  Saatchi & Saatchi Australia
3.  Clemenger BBDO, Melbourne
4.  Leo Burnett, Sydney
5.  Mojo, Sydney

HornerGarry.JPGTOP 5 IN 2002
1.  DDB Sydney (Agency of the Year - ECD: Garry Horner)
2.  Saatchi & Saatchi Australia
3.  BMF Sydney
4.  M&C Saatchi, Melbourne
5.  Clemenger BBDO, Melbourne

NOBBY-USE-THIS.jpgTOP 5 IN 2003
1.  Saatchi & Saatchi Australia (Agency of the Year - ECD: David Nobay)
2.  BMF Sydney
3.  DDB Sydney
4.  Clemenger BBDO, Melbourne
5.  Host, Sydney

Thumbnail image for NOBBY-USE-THIS.jpgTOP 5 IN 2004
1.  Saatchi & Saatchi Australia (Agency of the Year - ECD: David Nobay)
2.  BMF Sydney
3.  Host, Sydney
4.  DDB Sydney
5.  GPY&R, Melbourne

Thumbnail image for NOBBY-USE-THIS.jpgTOP 5 IN 2005
1.  Saatchi & Saatchi Australia (Agency of the Year - ECD: David Nobay)
2.  The Glue Society, Sydney
3.  Host, Sydney
4.  GPY&R, Melbourne
5.  BMF Sydney

James_McGrath_SMALL.jpgTOP 5 IN 2006
1.  GPY&R, Melbourne (Agency of the Year - ECD: James McGrath)
2.  Saatchi & Saatchi Australia
3.  Host, Sydney
4.  The Glue Society, Sydney
5.  BMF Sydney

EASTWOOD-MATT-NEW.jpgTOP 5 IN 2007
1.  DDB Sydney (Agency of the Year - ECD: Matt Eastwood)
2.  Clemenger BBDO, Melbourne
3.  The Glue Society, Sydney
4.  JWT Sydney
5.  Host, Sydney

Thumbnail image for James_McGrath_SMALL.jpgTOP 5 IN 2008
1.  Clemenger BBDO, Melbourne (Agency of the Year - ECD: James McGrath)
2.  The Glue Society, Sydney
3.  Saatchi & Saatchi Australia
4.  BMF Sydney
5.  Host, Sydney 

10 Comments

Mr Pedantic said:

Surely the noughties do end this year... think about it -the sixties started in 1960 and finished in '69

Anonymous said:

Fuck. This topic could go nuts!

Anonymous said:

Yes, but are they happy?

Anonymous said:

That's nothing. Win Agency of the Millenium. Then we'll talk.

Anonymous said:

Are they called the tens or the teens?

Mr Anally Pedantic said:

To get really pedantic, they aren't called the noughties and never have been - some overpaid undersexed journalist came up with that hideous saying because we had the twenties, thirties, sixties, and he wanted a word to define his sad pathetic generation.

Last century they were called the nineteen-hundreds, then the nineteen-tens. This century it was called the two-thousands until lame people started saying the noughties in around 2004, so I'm guessing it caught on to popular culture around 2007-08.

So to be really pedantic, this should be called the 'two thousands', next decade the 'two thousand and tens', then the one after we could call the twenties, however to avoid confusion (as there was really only one roaring twenties) we should call it the 'two thousand and twenties'.

To be honest, I hope I'm alive in 2020, because the music has been fucking shit this century and shows no signs of getting any better.

Anonymous said:

Whenever I heard someone refer to the noughties, I just assumed that it was just some australians refering to the 90s. The australian accent can be cruel when english is your second language.

Anonymous said:

Whatever became of Poynton?

decade said:

It is the last year of the decade.
otherwise there would be 11 yrs in the decade.
2010 will be the first year of the new decade.
We had the same conversation last decade.
decade.

Adverse to anally pedantic people said:

Come on, noughties is far better than 2000s, what sort of an ass are you, who cares if we refer to the 2000s as noughties, nobody is bored, just you anally pedantic boring critics who have no better way to spend your time but replying to chats like this. Oops how noughty of me

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