Three out of six contenders for Best of Show at international Caples Awards from Australasia
Three of the six contenders for Best of Show at the Caples Awards are from Australasia, with Yellow Pages 'Treehouse', via Colenso BBDO/AIM Proximity, Auckland in there alongside Tourism Queensland 'The Best Job In The World' via CumminsNitro, Brisbane and Carlton Dry 'Bicep Dancer' via Clemenger BBDO, Melbourne. Australian and New Zealand shops bagged a massive haul of 92 finalists out of a world total of 270, proving once again that down under agencies are equal to the best in the DM world.
MAXWELL SACKHEIM AWARD - BEST IN SHOW
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
Clemenger BBDO/Proximity, Melbourne
Foster's Australia
Bicep dancer
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
COURAGEOUS CLIENT AWARD
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
Draftfcb, New Zealand
APN News & Media New Zealand
Hour-long letter
CAMPAIGNS
Integrated Campaign
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
BMF, Sydney
Tooheys Extra Dry (TED)
Six beers of separation
BMF, Sydney
RADAR Recruitment
Foosball 09
Clemenger BBDO/Proximity, Melbourne
Patties: Four'N Twenty Meat Pies
The four'N twenty magic salad plate
Clemenger BBDO, Sydney
Not for Profit
Tomorrow can be different
Lowe Sydney
Socceroos
Uzbekistan, Bahrain, Japan
M&C Saatchi/Mark, Sydney
Sydney Dogs and Cats Home
Throw us a bone
M&C Saatchi/Mark, Sydney
Optus Communications
Yes coach
Rapp, Melbourne
Foster's Group Limited
Fifth leg operation kerplonk
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
Whybin\TBWA\Tequila\, Sydney
Nissan Australia
Take the wheel
Wunderman, Sydney
Australian Direct Marketing Association
Fight crub
INTERACTIVE CAMPAIGNS
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
AIM Proximity, Auckland
The Warehouse Limited
Valentines '09
AIM Proximity, Auckland
Air New Zealand
Score a plane
BMF, Sydney
Tooheys Extra Dry
Six beers of separation
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
Whybin\TBWA\Tequila\, Sydney
Nissan Australia
Take the wheel
AGENCY SELF PROMOTION
AIM Proximity, Auckland
AIM X-mas card
BMF, Sydney
Shit kicker
PRINT AND DIRECT MAIL
DM Dimensional, (over $5)
AIM Proximity, Auckland
Royal New Zealand Air Force
What to fix state-of-the-art aircraft?
AIM Proximity, Auckland
The Yellow Pages Group
The yellow art awards
BMF, Sydney
RADAR Recruitment
Foosball 09 invite
Draftfcb, New Zealand
Genesis Energy
Boot polish
Draftfcb, New Zealand
Genesis Energy
The tragic direct mail piece
M&C Saatchi/Mark, Sydney
Optus Communications
Tape recorder
Ogilvy & Mather, Sydney
Foxtel
Heavyweight
Ogilvy & Mather, Sydney
Foxtel
Toolbelt
Rapp Collins, Sydney
Austar United Communications AUSTAR
Two-up
Y&R New Zealand
Microsoft New Zealand
Concrete envelope
DM DIMENSIONAL (under $5)
Belgiovane Williams Mackay, Sydney
Australia Post
The world's longest business card
M&C Saatchi, Melbourne
Swinburne University
Swinvite
DM, CUSTOMER RETENTION
AIM Proximity, Auckland
Air New Zealand
Airpoints relaunch
BMF, Sydney
Commonwealth Bank
Boy band
Draftfcb New Zealand
Oktobor
Polished "you know what"
Lowe Sydney
Lowe Sydney
Welcome pack
M&C Saatchi, Sydney
Repco
Recession greeting cards
DM, FLAT (1-500 pieces)
Draftfcb, New Zealand
BMW New Zealand
BMW long letter
Saatchi & Saatchi DGS, Auckland
Westpac New Zealand
Recycled posters
DM, Flat (501 - 10,000 pieces)
AIM Proximity, Auckland
State Insurance
State tarpaulin
Clemenger BBDO/Proximity, Melbourne
National Australia Bank
Wealth building permit
Draftfcb New Zealand
Bond and Bond
Daylight robbery
M&C Saatchi, Sydney
M&C Saatchi
Recession greeting cards
Rapp, New Zealand
Volkswagen NZ
Track day invite
Saatchi & Saatchi DGS, Auckland
Westpac New Zealand
Shark Fin and Keel
DM, FLAT (10,001 - 100,000 pieces)
Clemenger BBDO/Proximity, Melbourne
Oz Child Australia
Pass the parcel
PRINT AD
BMF Sydney
Setanta Sports
F.A. Cup
BMF Sydney
Smith Family
Word wall
M&C Saatchi, Sydbney
Save the Children
Make it a thing of the past
M&C Saatchi/Mark, Sydney
Headspace
Bad advice
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
PRINT COLLATERAL, NON-MAIL
Euro RSCG, Australia
Integral Energy
Wind power
TBWA\Tequila, Auckland
ASB Tertiary Banking Services
Upgrade Your Year
DIGITAL
Branded Web site
AIM Proximity, Auckland
The Accident Compensation Corporation
Fame or shame
Clemenger BBDO/Proximity, Melbourne
World Society for the Protection of Animals (WSPA)
Humane chain
Clemenger BBDO/Proximity, Melbourne
World Society for the Protection of Animals (WSPA)
Make yourself beautiful
EMAIL
AIM Proximity, Auckland
AIM Proximity
Tower stolen image
MICROSITE
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
BMF, Sydney
Commonwealth Bank
Create your own planet
Lavender*, Sydney
Westpac Banking Corporation
Out-trade Trevor
Lowe Sydney
Lowe Sydney
iamuniQue
M&C Saatchi/Mark, Sydney
Optus Communications
Whale song
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
ONLINE
BMF, Sydney
Tooheys Extra Dry (TED)
Six beers of separation
Saatchi & Saatchi DGS, Auckland
Westpac New Zealand
Managing your money
OTHER MEDIA
Ambient / Guerilla Marketing
Clemenger BBDO/Proximity, Melbourne
WSPA (World Society for the Protection of Animals
Make yourself beautiful
Euro RSCG, Australia
Cancer Council of NSW
Save your skin
Lavender*, Sydney
Youth Off The Streets
The longer they're here (girl)
M&C Saatchi, Sydney
Save the Children
Make it a thing of the past
M&C Saatchi/Mark, Sydney
Sydney Dogs and Cats Home
Throw us a bone
OUT OF HOME
Lavender*, Sydney
Youth Off The Streets
The longer they're here (girl)
M&C Saatchi/Mark, Sydney
Sydney Dogs and Cats Home
Throw us a bone
Rapp, Melbourne
Parkinson's Disease Victoria
Parkinson's victoria skill tester
SOCIAL MEDIA
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
TELEVISION/INFOMERCIAL
Clemenger BBDO/Proximity, Melbourne
Foster's Australia
Bicep dancer
Clemenger BBDO/Proximity, Melbourne
Patties: Four'N Twenty Meat Pies
The Four'N Twenty magic salad plate
Lowe Sydney
Socceroos
Uzbekistan, Bahrain, Japan
M&C Saatchi/Mark, Sydney
Headspace
Bad advice
TECHNIQUE
Best Art Direction
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow art awards
BMF, Sydney
Tooheys Extra Dry
Six beers of separation
Draftfcb, New Zealand
Whitcoulls
The hand-crafted land
M&C Saatchi/Mark, Sydney
Optus Communications
Cirque du Soleil
Wunderman, Sydney
Australian Direct Marketing Association
Fight crub
TECHNIQUE
Best Copywriting
AIM Proximity, Auckland
TVNZ News Online
Guess Who?
BMF, Sydney
Tooheys Extra Dry
Six beers of separation
Draftfcb, New Zealand
APN News & Media New Zealand
Hour-long letter
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
Clemenger BBDO/Proximity, Melbourne
Foster's Australia
Bicep dancer
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
COURAGEOUS CLIENT AWARD
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
Draftfcb, New Zealand
APN News & Media New Zealand
Hour-long letter
CAMPAIGNS
Integrated Campaign
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
BMF, Sydney
Tooheys Extra Dry (TED)
Six beers of separation
BMF, Sydney
RADAR Recruitment
Foosball 09
Clemenger BBDO/Proximity, Melbourne
Patties: Four'N Twenty Meat Pies
The four'N twenty magic salad plate
Clemenger BBDO, Sydney
Not for Profit
Tomorrow can be different
Lowe Sydney
Socceroos
Uzbekistan, Bahrain, Japan
M&C Saatchi/Mark, Sydney
Sydney Dogs and Cats Home
Throw us a bone
M&C Saatchi/Mark, Sydney
Optus Communications
Yes coach
Rapp, Melbourne
Foster's Group Limited
Fifth leg operation kerplonk
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
Whybin\TBWA\Tequila\, Sydney
Nissan Australia
Take the wheel
Wunderman, Sydney
Australian Direct Marketing Association
Fight crub
INTERACTIVE CAMPAIGNS
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
AIM Proximity, Auckland
The Warehouse Limited
Valentines '09
AIM Proximity, Auckland
Air New Zealand
Score a plane
BMF, Sydney
Tooheys Extra Dry
Six beers of separation
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
Whybin\TBWA\Tequila\, Sydney
Nissan Australia
Take the wheel
AGENCY SELF PROMOTION
AIM Proximity, Auckland
AIM X-mas card
BMF, Sydney
Shit kicker
PRINT AND DIRECT MAIL
DM Dimensional, (over $5)
AIM Proximity, Auckland
Royal New Zealand Air Force
What to fix state-of-the-art aircraft?
AIM Proximity, Auckland
The Yellow Pages Group
The yellow art awards
BMF, Sydney
RADAR Recruitment
Foosball 09 invite
Draftfcb, New Zealand
Genesis Energy
Boot polish
Draftfcb, New Zealand
Genesis Energy
The tragic direct mail piece
M&C Saatchi/Mark, Sydney
Optus Communications
Tape recorder
Ogilvy & Mather, Sydney
Foxtel
Heavyweight
Ogilvy & Mather, Sydney
Foxtel
Toolbelt
Rapp Collins, Sydney
Austar United Communications AUSTAR
Two-up
Y&R New Zealand
Microsoft New Zealand
Concrete envelope
DM DIMENSIONAL (under $5)
Belgiovane Williams Mackay, Sydney
Australia Post
The world's longest business card
M&C Saatchi, Melbourne
Swinburne University
Swinvite
DM, CUSTOMER RETENTION
AIM Proximity, Auckland
Air New Zealand
Airpoints relaunch
BMF, Sydney
Commonwealth Bank
Boy band
Draftfcb New Zealand
Oktobor
Polished "you know what"
Lowe Sydney
Lowe Sydney
Welcome pack
M&C Saatchi, Sydney
Repco
Recession greeting cards
DM, FLAT (1-500 pieces)
Draftfcb, New Zealand
BMW New Zealand
BMW long letter
Saatchi & Saatchi DGS, Auckland
Westpac New Zealand
Recycled posters
DM, Flat (501 - 10,000 pieces)
AIM Proximity, Auckland
State Insurance
State tarpaulin
Clemenger BBDO/Proximity, Melbourne
National Australia Bank
Wealth building permit
Draftfcb New Zealand
Bond and Bond
Daylight robbery
M&C Saatchi, Sydney
M&C Saatchi
Recession greeting cards
Rapp, New Zealand
Volkswagen NZ
Track day invite
Saatchi & Saatchi DGS, Auckland
Westpac New Zealand
Shark Fin and Keel
DM, FLAT (10,001 - 100,000 pieces)
Clemenger BBDO/Proximity, Melbourne
Oz Child Australia
Pass the parcel
PRINT AD
BMF Sydney
Setanta Sports
F.A. Cup
BMF Sydney
Smith Family
Word wall
M&C Saatchi, Sydbney
Save the Children
Make it a thing of the past
M&C Saatchi/Mark, Sydney
Headspace
Bad advice
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
PRINT COLLATERAL, NON-MAIL
Euro RSCG, Australia
Integral Energy
Wind power
TBWA\Tequila, Auckland
ASB Tertiary Banking Services
Upgrade Your Year
DIGITAL
Branded Web site
AIM Proximity, Auckland
The Accident Compensation Corporation
Fame or shame
Clemenger BBDO/Proximity, Melbourne
World Society for the Protection of Animals (WSPA)
Humane chain
Clemenger BBDO/Proximity, Melbourne
World Society for the Protection of Animals (WSPA)
Make yourself beautiful
AIM Proximity, Auckland
AIM Proximity
Tower stolen image
MICROSITE
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow treehouse
BMF, Sydney
Commonwealth Bank
Create your own planet
Lavender*, Sydney
Westpac Banking Corporation
Out-trade Trevor
Lowe Sydney
Lowe Sydney
iamuniQue
M&C Saatchi/Mark, Sydney
Optus Communications
Whale song
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
ONLINE
BMF, Sydney
Tooheys Extra Dry (TED)
Six beers of separation
Saatchi & Saatchi DGS, Auckland
Westpac New Zealand
Managing your money
OTHER MEDIA
Ambient / Guerilla Marketing
Clemenger BBDO/Proximity, Melbourne
WSPA (World Society for the Protection of Animals
Make yourself beautiful
Euro RSCG, Australia
Cancer Council of NSW
Save your skin
Lavender*, Sydney
Youth Off The Streets
The longer they're here (girl)
M&C Saatchi, Sydney
Save the Children
Make it a thing of the past
M&C Saatchi/Mark, Sydney
Sydney Dogs and Cats Home
Throw us a bone
OUT OF HOME
Lavender*, Sydney
Youth Off The Streets
The longer they're here (girl)
M&C Saatchi/Mark, Sydney
Sydney Dogs and Cats Home
Throw us a bone
Rapp, Melbourne
Parkinson's Disease Victoria
Parkinson's victoria skill tester
SOCIAL MEDIA
CumminsNitro, Brisbane
Tourism Queensland
The best job in the world
TELEVISION/INFOMERCIAL
Clemenger BBDO/Proximity, Melbourne
Foster's Australia
Bicep dancer
Clemenger BBDO/Proximity, Melbourne
Patties: Four'N Twenty Meat Pies
The Four'N Twenty magic salad plate
Lowe Sydney
Socceroos
Uzbekistan, Bahrain, Japan
M&C Saatchi/Mark, Sydney
Headspace
Bad advice
TECHNIQUE
Best Art Direction
Colenso BBDO/AIM Proximity, Auckland
The Yellow Pages Group
The yellow art awards
BMF, Sydney
Tooheys Extra Dry
Six beers of separation
Draftfcb, New Zealand
Whitcoulls
The hand-crafted land
M&C Saatchi/Mark, Sydney
Optus Communications
Cirque du Soleil
Wunderman, Sydney
Australian Direct Marketing Association
Fight crub
TECHNIQUE
Best Copywriting
AIM Proximity, Auckland
TVNZ News Online
Guess Who?
BMF, Sydney
Tooheys Extra Dry
Six beers of separation
Draftfcb, New Zealand
APN News & Media New Zealand
Hour-long letter
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Well done Shane.