Smart energy tips from Energy Australia
Energy Australia, via Leo Burnett, Sydney, this week launches the second phase of its 'Wastes
Energy, Saves Energy' campaign with new work for Cinema, TV, Outdoor,
Print and online. The campaign takes a lighthearted look at the many
silly ways people waste their energy, time and money and juxtaposes it
against the many smart ways Energy Australia can help them with its
helpful efficiency tips.VIEW THE COACH SPOT
VIEW THE PARROT SPOT
The Cinema and TV executions - 'Parrot' and 'Coach Allen' - were shot by Dave
Klaiber from Plaza Films, all the print was shot by Chris Budgeon.
Says Leo Burnett, Sydney ECD Andy DiLallo: "I'm a firm believer that great clients get great work. This campaign is a perfect case in point. In what is usually a very tired low interest category together we've been able to deliver memorable work that is full of character and humour. A special thanks has to be extended to our production partners Chris Budgeon and Dave Klaiber who both brought there magic to this project."
Adds Gary Dawson, creative group head: "The campaign taps into simple, observed, human truths, wasteful moments that resonate with us all, then brought to life with oodles of charm by Chris and Dave."
Says Jane Mills, general manager of Sales and Marketing Energy Australia: "We wanted to put a human face to the EnergyAustralia brand, connect with our consumers emotionally and engage with them that results in a smile. We are an organisation that lives and breathes energy efficiency and this campaign helps us, help our customers do it."
Executive Creative Directors: Andy DiLallo, Jay Benjamin.
Group Head: Gary Dawson
Writers. Gary Dawson, Tim Green.
Art Director: Gary Dawson, Tim Green.
Agency TV Producer: Rita Gagliardi
Agency Print Producer: Jo Hoskin
Photographer: Chris Budgeon
Account Service: Paul Everson, Alice Smith, Amanda Groom.
Client: Jane Mills, Sean Van Wyck, Michelle Monaghan.
Production Company: Plaza Films
Director: Dave Klaiber
Producer: Suzanna Dilallo
Says Leo Burnett, Sydney ECD Andy DiLallo: "I'm a firm believer that great clients get great work. This campaign is a perfect case in point. In what is usually a very tired low interest category together we've been able to deliver memorable work that is full of character and humour. A special thanks has to be extended to our production partners Chris Budgeon and Dave Klaiber who both brought there magic to this project."
Adds Gary Dawson, creative group head: "The campaign taps into simple, observed, human truths, wasteful moments that resonate with us all, then brought to life with oodles of charm by Chris and Dave."
Says Jane Mills, general manager of Sales and Marketing Energy Australia: "We wanted to put a human face to the EnergyAustralia brand, connect with our consumers emotionally and engage with them that results in a smile. We are an organisation that lives and breathes energy efficiency and this campaign helps us, help our customers do it."
Executive Creative Directors: Andy DiLallo, Jay Benjamin.
Group Head: Gary Dawson
Writers. Gary Dawson, Tim Green.
Art Director: Gary Dawson, Tim Green.
Agency TV Producer: Rita Gagliardi
Agency Print Producer: Jo Hoskin
Photographer: Chris Budgeon
Account Service: Paul Everson, Alice Smith, Amanda Groom.
Client: Jane Mills, Sean Van Wyck, Michelle Monaghan.
Production Company: Plaza Films
Director: Dave Klaiber
Producer: Suzanna Dilallo
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That Parrot spots a cracker!
Hahaha ha ha ha haaaaaaaa........ mmmmm. Yeah.
both nice and charming. Parrot made me laugh.....bit of Neil Diamond too!
Great performance from the coach- 'they can't run without their legs'- classic!
Feelgood stuff just in time for christmas.
Love a talking dog, especially when i didn't see it coming. Nice.
Very funny stuff guys..... Great direction, great talent. Well done Davo. Look out
LOVE the print and outdoor for these! nice one!
funny. great casting. well done.
Should get a gold for casting, but there's probably not enough people in it
Very nice work. Pretty fresh perspective for an energy company and very well executed.
Well done Mr.D. See you next week for festive beers!
Refreshingly simple and engaging, can imagine the target audience will love it as it doesn't try too hard. Seen the print EVERYWHERE, great photography. big brand stuff, full marks all round.
Love parrot.
But the overbearing parent coach spot seems remarkably familiar.
Nowhere near as fresh.
talking dogs, parrots, pensioner with bed hair, kids, and funny red faced fat man- recipe for disaster, but you pulled it off, natural performances, -the masses will love it. Nice direction Dave.
The dog is a magic moment.
Totally unexpected.
There's a lot of energy being expended here praising this less-than-average campaign, and I suspect most of it is emanating from an office building in Blues Point Road McMahons Point, Sydney.
I hear you 9.26 - but didn't they move office ?
Blimey, I must have blinked and missed the move, 8:29. It seems like only a handful of years ago they were trumpeting their exciting new offices, complete with novelty water-park type slide. Of course agency years, like all fashion-afflicted industries, are like dog years. How depressing.
similar "quirky how you spend your energy" idea been done before.....
http://www.youtube.com/watch?v=L5sN3t_tWLo&feature=related
http://www.youtube.com/watch?v=ZTrSwooJi5g&feature=related
like them. not going to shake the world, but at least they're simple, honest and charming.
What the fuck is going on?
A huge spend on TV that gives no tips on saving energy directing me
online info for free?
This is fucking lazy.