Leo Burnett celebrates success of Canon EOS Photo 5 competition with gallery of 7000+ images
Leo Burnett, Sydney and Canon celebrated the massive success of this year's EOS Photo 5 competition with a striking gallery of over 7,000 consumer created images, held Thursday night at Carriage Works Bay 19. The night was filled with inspiration including a projected video of all the finalists and winners. 
Photo 5 is a photography competition which is part of the ever
expanding World of EOS community, a unique new platform for aspiring
and experienced photographers developed by Leo Burnett, Sydney. In the
competition, registrants from the World of EOS received a box with 5
assignments designed to challenge them in the areas of portraiture, low
light, action, macro photography and a new technique titled Bokeh. World of EOS is also home to Photochains, a new social platform for photographers which has been a huge commercial success and a recent winner at the YoungGuns Awards, as well as tutorials for all levels of DSLR photographers and the People's Gallery, a unique space where photographers can create their own exhibitions to share with the world.
Over the last week the Photo 5 gallery at Carriage Works Bay 19 has seen an average of over 400 people a day walk through the doors, taking in the amazing display for over an hour on average.
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Outstanding Idea. Well done guys.
This was a pretty amazing event. There are a lot of talented people out there.
OMG! Let's have a competition with an online component.
can we see the winning photos please?
Winners, finalists and all the rest can be seen here, along with the rest of the World of EOS.
http://www1.canon.com.au/worldOfEos/photo5/
Hold the presses! Camera company runs photo competition!
Anonymous at January 18, 2010 7:58 AM and Adam at January 19, 2010 9:46 AM - give 'em a break!
This kind of approach is perfect for the mainstream Canon EOS target, without alienating the harcore professional lovers of Canon's versatility and quality. If you were expecting something wacky and zany, then their point & shoot cameras would be more appropriate.
Good campaign I reckon.