Patts pushes propaganda for Australia Day

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BBQ-we.jpgESKY-web.jpgAustralians have been issued with a patriotic call to arms to celebrate Australia Day via a new campaign by GPY&R Melbourne for the National Australia Day Council. A series of propaganda style posters spearhead a print, TV, outdoor and radio drive aimed at encouraging Aussies to participate with pride in the national day.

Creative agency: George Patterson Y&R Melbourne

Executive Creative Director: Ben Coulson

Copywriter: Annie Egan

Art Director: Ryan Fitzgerald

Illustrator: Mark Thomas

Retoucher: Hung Nguyen