‘Become the Hunted’ is the winning theme of this year’s YoungGuns Call For Entry campaign

Become The Hunted… is the winning idea selected from hundreds of submissions into the YoungGuns 2009 Creative brief to create the YoungGuns 2010 Call for Entry campaign. The idea was created Kyle Lamb, Andrew Livingston and Omid Amidi from John St. Advertising, Toronto, Canada.

‘Become the Hunted’ will incorporate a website, video content, socialmedia, print & DM, and the idea will be carried through into thecredits of the 2010 Winners & Finalists Reel.

“Become the Hunted is a great idea and insight, perhaps a little bitdark but we are known for challenging convention. It was a unanimousdecision. We are really looking  forward to working with Kyle, Andrew& Omid, to deliver a campaign developed by talented youngcreatives, for talented young creatives,” says Kristian Barnes,co-founder of YoungGuns.

Highly Recommended was ‘YoungGuns Reloaded’, conceived by Aussies Jonty Bell and Kieran Moroney, who are freelancing in Australia.                   

Finalists:

Be the Trophy (Chris Bailey, Josh McGuire, Tribal DDB Chicago)

No YoungGuns, No Future (Diogo Tubuco, Maria Ines Leivia, JWT Lisboa, Portugal)

Guide the Old (Dunstan Lee, ZiWei Tan, Singapore)

Up the Ante (Gian Jonathan, Astri Nursalim, Limkokwing University, Singapore)

Raise the stakes (Jonathan Dowds-Hott, Paul Galbraith, Michael Sheehan, Canada)

Submit so you don’t have to (Josh Day, Caitlin Keeley, Jamie Webster, Cossette / Alchemy, Canada)

Enjoy it while it lasts (Kenneth Choong, Poh Pei Ling, Leo Burnett, Singapore)

Escape your Pimp (Nadia Ahmad, Anna O’Donoughue, Freelance, Australia)