Feel what the Qantas Socceroos feel through Sony's new football campaign via Saatchi's
Sony Australia,, via Saatchi & Saatchi Australia, is bringing football fans closer to their heroes with a new TVC starring Qantas Socceroos Tim Cahill and Lucas Neill. Confirming Sony's local commitment to football, Sony has also announced Captain of the Australian national team Lucas Neill alongside Tim Cahill as brand ambassadors for Sony.
"The 2010 FIFA World Cup in South Africa is the first World Cup to be
broadcast in HD in Australia and is widely predicted to be the most
popular ever," said Ruben Lawrence, Strategic Partnerships Manager,
Sony Australia. "Sony makes technologies that allow fans to believe in
the magic of the game by both capturing and watching football - all in amazing quality. These technologies not only bring you closer to the action on the pitch, but also closer to the raw emotions of the players and other fans in the stadium."
"The commercial, which was shot in Sydney, Australia and Liverpool, England, shows the pride, desire and passion of the Qantas Socceroos as they prepare for a big match. The Australian fans following the stars get so close that they can 'feel what they feel', physically and emotionally, echoing the experience they get with Sony products," continued Lawrence.
The TVC is on air son SBS and will run through to the FIFA World Cup Final in July 2010.
Sony is an Official Partner of FIFA. Sony Australia is the Official Consumer Electronics Supplier to the Football Federation Australia (FFA) and its National teams and is also an Official Partner of the SBS broadcast of the 2010 FIFA World Cup.
TITLE: 'Feel what they feel'
AGENCY: Saatchi & Saatchi Sydney
EXECUTIVE CREATIVE DIRECTOR: Steve Back
COPYWRITER: Michael Barnfield
ART DIRECTOR: Nic Buckingham
STRATEGIST: Neal Fairfield
AGENCY PRODUCER: Kate Whitfield
DIRECTOR: Matt Palmer
PRODUCTION COMPANY: Prodigy
the magic of the game by both capturing and watching football - all in amazing quality. These technologies not only bring you closer to the action on the pitch, but also closer to the raw emotions of the players and other fans in the stadium."
"The commercial, which was shot in Sydney, Australia and Liverpool, England, shows the pride, desire and passion of the Qantas Socceroos as they prepare for a big match. The Australian fans following the stars get so close that they can 'feel what they feel', physically and emotionally, echoing the experience they get with Sony products," continued Lawrence.
The TVC is on air son SBS and will run through to the FIFA World Cup Final in July 2010.
Sony is an Official Partner of FIFA. Sony Australia is the Official Consumer Electronics Supplier to the Football Federation Australia (FFA) and its National teams and is also an Official Partner of the SBS broadcast of the 2010 FIFA World Cup.
TITLE: 'Feel what they feel'
AGENCY: Saatchi & Saatchi Sydney
EXECUTIVE CREATIVE DIRECTOR: Steve Back
COPYWRITER: Michael Barnfield
ART DIRECTOR: Nic Buckingham
STRATEGIST: Neal Fairfield
AGENCY PRODUCER: Kate Whitfield
DIRECTOR: Matt Palmer
PRODUCTION COMPANY: Prodigy
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Feel like a chinese athlete
http://www.youtube.com/watch?v=vQ4OpRj2i-w
Yeah, nice insight. Let down by a bit of an old 'loads of people doing something at the same time' which seems to be a bit en vogue at the moment..
But it's appropriate and bang on strategically.
Much better than your beer stuff.
How does a still camera, a video camera and a Vaio make me feel what the Socceroos are feeling? It's a better Bravia ad guys, the Sony range is a bit shoehorned in.
I feel like a Tooheys.
Well, not anymore.
Yeah, it does gave a similar idea to one of our adidas 'Chinese Olympics' spots from late 2008: http://www.bestadsontv.com/ad_details.php?id=15919
That's pretty average stuff.
Why would Saatchi bother putting it on the blog???
God I hope someone does a break through piece of work for this world cup thing.
This isn't really it.
Not that there is anything wrong with it.
No point in blasting any creative execution for client mandatories like the product range on the end.
Another one for 'deja vu' from Saatchis....it's becoming a habit guys.
200 hits on You Tube. What a sensation.
This idea is not new. However, it would have benefited from better direction. Its flat and without color. THe talent is uninspired. The post is rushed. That's a hospital pass and a half.
http://www.youtube.com/watch?v=vQ4OpRj2i-w
Saatchi's new plan of attack. Flog everyone else's ideas and try and make them their own. FAIL. Epic FAIL.
it's very similar to the adidas spot.
they're both not very good.
Nice to see Julia GIllard getting some exercise (0:39).
Rough couple of years for Saatchi's and doesn't look like 2010 is going to be much better.
I dunno, the Adidas campaign won everything.
Someone must have liked it.
Again...if it's been done before, take the idea off the table!
Fucking hell.
It is IDENTICAL to the Adidas spot. Two big campaigns, both identical to other, better ads. I'm sorry, but this is the kind of thing that has major repercussions. There's no positive blogging this one away boys.
Disgraceful.
What did you think about the google commercial on the superbowl last night?
Dammit.
The Google ad I posted has an 'amusing ending' that someone's stuck on.
Just for clarity, the real ending is 'How to assemble a crib.'
Aaahhhhhhh.
Derek (1:32pm) your post has also been done before.
By Andrew at 11:25am.
Sorry.
I like the ad. It didn't wow me but it's directed really well and will achieve what it has to. It is very similar to the adidas one, but it's better. I'd like to see how the creatives imagined it before the client added their 2 cents.