Host/BTFG launch campaign to make super simple
BT Financial Group has launched an integrated advertising campaign for BT Super for Life - the low fee retail personal super product that makes super simple.VIEW THE SPOT
The campaign was developed and produced by Host and is running nationally across FTA TV, Pay TV, Online, and Cinema. It will also be supported through channels including PR, Experiential and In-branch POS activity developed by a number of BTFG's rostered agencies.
Says Bob Mackintosh, creative director at Host: "Superannuation rarely
ranks highly in a popularity contest ... at best it's seen as
complicated and at worst, it's seen as a tax. Our task was to
illustrate how this product genuinely simplifies super and makes it
more accessible. Hopefully it'll get people to look at super in a
different way."
By using a humble apple as a symbol of simplicity the campaign communicates the features and benefits of BT Super for Life. It costs on average 47% less than other retail personal super funds, has no commissions, no entry fees and no exit fees. You can opt to have your investment mix automatically adjusted as you get older, managing risk as you approach retirement. And finally, the category unique feature is that you are able to view your super account with your regular internet banking accounts.
BT Super for Life is available through Westpac, St.George and Bank SA.
Melanie Evans, Head of Super at BT Financial Group says: "The simplicity of BT Super for Life really enables people to take ownership of their super, with the ability to see it online with their everyday banking accounts. We're really pleased to have such a great campaign to prove this to consumers."
Agency
Bob Mackintosh - Creative Director
Will Miles - Art Director
Kaija Wall - Executive TV Producer
Laura Aldington - Client Services Director
Charis Marr - Business Director
Production Company
Hackett Films
Director: James Hackett
Animation Director: Chris Tan
Producer: Libbie Doherty
Music & Sound Design
Noise International
Media
OMD
By using a humble apple as a symbol of simplicity the campaign communicates the features and benefits of BT Super for Life. It costs on average 47% less than other retail personal super funds, has no commissions, no entry fees and no exit fees. You can opt to have your investment mix automatically adjusted as you get older, managing risk as you approach retirement. And finally, the category unique feature is that you are able to view your super account with your regular internet banking accounts.
BT Super for Life is available through Westpac, St.George and Bank SA.
Melanie Evans, Head of Super at BT Financial Group says: "The simplicity of BT Super for Life really enables people to take ownership of their super, with the ability to see it online with their everyday banking accounts. We're really pleased to have such a great campaign to prove this to consumers."
Agency
Bob Mackintosh - Creative Director
Will Miles - Art Director
Kaija Wall - Executive TV Producer
Laura Aldington - Client Services Director
Charis Marr - Business Director
Production Company
Hackett Films
Director: James Hackett
Animation Director: Chris Tan
Producer: Libbie Doherty
Music & Sound Design
Noise International
Media
OMD
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What the fuck is the sudden compulsions for financial institutions to explain what they do by using fruit?
11.09 their customers are going bananas
I don't like apples. I like oranges. Can you do an orange version please. failing that, peaches, a peaches version would be OK.
Simply Super Dull.
What is this fuss all about?
Fruity
I got an amazing peach from the supermarket yesterday.
I did apples and Super for BT years ago