Kara Jenkins appointed digital CD at MercerBell

Thursday 18, February 2010 at 10:08 AM by CB

Comments (8) | Permalink | TrackBacks (0)

Sydney DM agency MercerBell continues its growth in the digital space with the appointment of Kara Jenkins to the newly created role of digital creative director. Working closely with David Bell, creative director and co-founder MercerBell, Jenkins will increase MercerBell's creative profile in the digital landscape. She brings over 13 years experience in the advertising industry, helping the future expansion of the company and its creative team which has evolved to include a blend of traditional direct, digital and hybrid creative minds.

Jenkins's previous roles include associate creative director at Tequila/TBWA and digital creative director at Clemenger Proximity, both in Sydney. She also worked at Hyro with clients including Canon and Spirit of Tasmania.

Says Bell: "We are delighted to welcome Kara to the digital team as we continue to expand our expertise in this area. With the focus of our work evolving to include a new digital strategy across all clients, or 'digital infection' as we call it, Kara's appointment marks the most important creative hire of the last 11 years for MercerBell. We have long proven ourselves as experts in the direct marketing area, and with Kara joining the team we can continue our progression into the digital landscape."