Why would you put this up on the blog? You're gluttons for punishment.

What is happening?
I agree 6;47
What happened to good advertising with a simple idea and great art direction.
I'm sick of campaigns trying to do so much.
A TV ad here... joins with the beer mat there... then that links into the shelf wobbler at the end of the aisle... that links into the over the microphone in store... into the annoying banner ads that no one clicks on... Text someone about something to 1234 003555. but don't forget to up load your stupid shots to be judged by some nobodies, then it all comes together in a big 3D display in front of the outlet that holds traffic up for miles... and 'doesn't everyone luv our brand now'. As the so called agency jump in the TAXI to make a quick getaway from the public who can no longer stand it, they are reminded of their work that everyone loves on the back of the drivers seat.
Stop this insanity... please.
Back to basics please.

I agree.

Do one thing, do it well.

11.24/Richard
Yes, it is exhausting and makes for very bad advertising. People used to come to us because we could take something ordinary and, for a brief time, make it seem special. Now we promise them something extraordinary, but end up giving them something they could easily have done themselves. This is like the Picnic stuff - full of try-hard, channel-correct nonsense which buries the idea under layers of "engagement" (most of which turns out to be generated by the agencies' digital wide-boys themselves as "seeding"). Don't get me wrong. There is certainly a place for very clued-up brands to make highly-strategic, relevant campaigns across a whole range of social media. But this sort of stuff is just mutton-dressed-as-lamb and equally tasteless.

If only Beyonce could have done the music, it'd be so good.

What a pretty sight. It makes me feel much better every time I see naive dinosaurs commenting on this blog - it means the job prospects for those of us willing to accept that the world changes and it might perhaps be for the better are a little brighter.

Just what a passenger needs. A driver who REALLY doesn't know where the f*ck they're going.

Sorry, but i can't imagine anything worse than being stuck in a taxi for hours on end, no matter how 'extraordinary' the promise of the trip. Fail.

It does seem like the punchline to some bad joke. Driving through miles of nothing in the back of a taxi.

The initial concept was to find a chauffer and have a limmo take the participants around the state in style but the WA government saw it as an opportunity to lift the profile of the failing taxi industry of Perth. SB said "what a wonderful idea".
If you're ever approached by the WA gov to do some work, run! Idiots!!!

9.52
What do you think of the new Old Spice work?
http://www.youtube.com/user/oldspice
Good old fashioned advertising. For real men, by real men.

9.52
I hope you are not planning to become a copywriter. Your sentence structure is appalling. Oh no, I remember, you are all "creatives" these days so little things like actually being able to master your craft are irrelevant.

9:52… I don’t enjoy doing this, but we’re going to have to let you go. Nothing personal. Just business, of course. There have been a few things: the grammar, the spelling, the overall inattention to detail, plus your complete lack of worldliness and general people skills. Considering what little you do bring to the table, you’re way too smug and surly with valuable clients. However, I’m sure that given your inexplicable self confidence, your ‘prospects,’ as you call them, will at least be bright even if you’re not.

Hey 9:52,

I used to be a little know-it-all too. And while I still believe I know absolutely everything, I've learnt to respect dinosaurs in this industry - if only for their ability to last in it so long.