Whybin\TBWA\Tequila gears up for the launch of the Nissan 370Z Roadster
New digital campaign from Nissan offers virtual test drives: Whybin\TBWA\Tequila Melbourne has taken the wheel once again for Nissan Australia with a new online campaign for the 370Z Roadster. Following the successful 370Z Coupe digital campaign launch last year, the 370Z Roadster campaign offers sports car enthusiasts the opportunity to 'Shoot the Breeze'. The virtual test driving experience showcases the stylish sports convertible through interactive video content.
Hosted by Australian race car driver and media personality, Peter
Hackett, the revolutionary microsite is specifically targeted at sports
car enthusiasts and literally puts them in the passenger seat, enabling
them to experience the freedom and fun of the Roadster first hand from
any angle they choose.
Supporting the microsite are online rich media banners showcasing engaging 'teaser' video content of Hackett from the site, designed to encourage new prospects to 'Shoot the Breeze'. In addition a series of eDMs featuring the same content will leverage Nissan's existing relationship with Z enthusiasts and current Coupe owners, driving traffic to the site.
Whybin\TBWA\ Melbourne managing director, Andrew Scott says the new 370Z Roadster campaign allows car enthusiasts to get up close and personal with the car for the first time without even leaving the house: "By giving car fanatics the opportunity to test drive the car online, the Nissan 370Z Roadster's most advanced and innovative features will be experienced first hand. The added bonus of having Peter Hackett in the drivers seat creates the ultimate thrill seeking experience and gives drivers an added incentive to 'Shoot the Breeze'."
Adds Nissan Brand Manager Manager, Darren Holland: "Whybin\TBWA\Tequila has taken the traditional test drive experience and made it easily accessible to hundreds and thousands of drivers from the comfort of their homes and offices.
"We are tremendously impressed with the creativity and innovation behind the development of this campaign. We know the features speak for themselves once the car is on the road, so the value of inviting prospects to personally experience a test drive alongside Peter Hackett is limitless, and we are confident that it will deliver great results."
Client: Nissan
Agency: Whybin\TBWA Melbourne\Tequila
Creative Director: Russ Tucker
Creative Team: Karl Reynolds, Dan O'Connell
Design/Animation: Kim Janson
Developer: Andrew Vernon
Agency Producer: Rebecca Chalmers
Account Service: Natalie Motta
Media Buying: Carat
Supporting the microsite are online rich media banners showcasing engaging 'teaser' video content of Hackett from the site, designed to encourage new prospects to 'Shoot the Breeze'. In addition a series of eDMs featuring the same content will leverage Nissan's existing relationship with Z enthusiasts and current Coupe owners, driving traffic to the site.
Whybin\TBWA\ Melbourne managing director, Andrew Scott says the new 370Z Roadster campaign allows car enthusiasts to get up close and personal with the car for the first time without even leaving the house: "By giving car fanatics the opportunity to test drive the car online, the Nissan 370Z Roadster's most advanced and innovative features will be experienced first hand. The added bonus of having Peter Hackett in the drivers seat creates the ultimate thrill seeking experience and gives drivers an added incentive to 'Shoot the Breeze'."
Adds Nissan Brand Manager Manager, Darren Holland: "Whybin\TBWA\Tequila has taken the traditional test drive experience and made it easily accessible to hundreds and thousands of drivers from the comfort of their homes and offices.
"We are tremendously impressed with the creativity and innovation behind the development of this campaign. We know the features speak for themselves once the car is on the road, so the value of inviting prospects to personally experience a test drive alongside Peter Hackett is limitless, and we are confident that it will deliver great results."
Client: Nissan
Agency: Whybin\TBWA Melbourne\Tequila
Creative Director: Russ Tucker
Creative Team: Karl Reynolds, Dan O'Connell
Design/Animation: Kim Janson
Developer: Andrew Vernon
Agency Producer: Rebecca Chalmers
Account Service: Natalie Motta
Media Buying: Carat
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It's a much less engaging version of VW GTi Joyride or Unpimp your Auto. At least they had an element of interactivity beyond watching a really bad video from the passenger side on some un-noteworthy cattle track somewhere.
The least you could have done is put decent sound in the car.
Check this out - essentially the same just 5 years old and better:
http://63.80.5.16/cai07/gti/
That is probably the worst production value i have ever seen on any auto cetegory website. It looks like someone grabbed a crappy DV camera and went to their local park to shoot some footage.
Terrible. Time to step your game back up a notch Tequila, what happened to site like battle for the bronx. Crash this trailer. and the tenacious D site.
I think this proves your official fall from grace
I really can't believe they thought this was a good idea? The DV camera footage was terrible. It would not make me want to it for a test drive.
Bad Tequila, just bad.
Pat,
That VW site is just as lame as the Nissan thing.
Not Tequilas finest moment, why PR it?
Was the passenger trying to roll a joint while filming??
Either way I suggest having one before viewing, may make the trip a little more interesting.
Wow, I was sure you guys won awards with previous Nissan stuff. What has happened?
Anon 10:49,
That VW site was done 5 years ago and picked up loads of awards. You might not remember it, was done by a little shop called crispin porter.
At the time, it was fucking awesome. And today, it's still better than this.
Get the point?