Yellow chocolate hits NZ shelves nationwide
New Zealand's most anticipated chocolate bar, Yellow Chocolate, hits NZ supermarket shelves nationwide today. The launch campaign, which includes a TV commercial,
via Colenso BBDO, Auckland, signifies the end of a long road for Josh Winger, who
accepted Yellow's mission to create the world's first yellow tasting
chocolate bar using companies sourced only from Yellow, Books, Online,
Mobile and Maps.
When researching flavours for the Taste of Yellow Chocolate, Winger
drew inspiration from his travels around New Zealand, his favourite
breakfast (French toast with maple syrup and banana) and his mum's
desserts. His flavour testing road trip around New Zealand showed him
most people preferred flavours like pineapple, banana and maple syrup
over things like lemon and honey.
"The taste of Yellow is hard to put your finger on, but it has a
mixture of familiar flavours that blend together to create something
entirely unique." However, he says that the final flavour tastes
"yellow, fruity, zingy and sweet. When I tasted the Yellow Chocolate
bar for the first time, I was actually stunned by how much it tastes
like yellow."Winger says that Yellow Chocolate's debut today has been down to sheer hard work and the help of many partners: "Without the help of Yellow and over 45 Yellow businesses that supported me on this mission, I would have never imagined such a great result. I'm proud of the outcome and stoked to have proven that you can get any job done with Yellow," says Winger.
Says Yellow marketing director, Kellie Nathan: "Josh has developed a huge following of people eager to discover the taste of Yellow Chocolate, so today is the day for him, his supporters, and the Yellow Businesses who have been involved, to celebrate a 'job done'."
"We wanted to prove that just about any mission could be completed using Yellow - the book, online or mobile. And I think we've done that!" says Kellie.
The next step for Winger is to take some time out before he hunts for a new job: "I haven't had a decent break in the last six months so I'm keen to go home, visit my friends and family, and also to head out to my favourite breaks and have a surf."
Limited edition Yellow Chocolate bars are on shelves at Countdown, Woolworths and Foodtown stores around New Zealand for a RRP of $1.99. Stocks are limited so don't miss out.
Colenso BBDO:
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Digital Creative Director: Aaron Turk
Producer: Paul Courtney
Planning Director: James Hurman
Group Account Director: Andrew Holt
Account Director: Rachel Turner
Account Manager: Katya Urlwin
AIM Proximity
Digital Account Director: Terri Williams
Porter Novelli PR:
Executive Director: Louise Wright
Senior Account Manager: Sarah Geel
Senior Account Executive: Anna McIntosh
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What a wasted opportunity. It would have been so much cleverer to have challenged readers to find what they wanted in the Yellow Pages in the space of a single ad break. Then filmed themselves looking for it on a mobile phone, digital camera or webcam. The best thirty or so films could have then appeared as the campaign.
Sorry, not this time guys.
In his search, I wonder if he taste-tested yellow snow.
The difficult 2nd album. So hard after a hit first one.
Tree house was by far my favorite work of last year, including Best job in the world and Boags. Beautiful, simple, powerful. A game changer!
This just isn't. Sorry.
Genius.
The Awards juries will agree.
Well N is on all the Juries, so I guess 3.10 is right.
Titanium. No argument.
Titanium. No way. Lets argue!
I like it. It's good fun, just where a new product should be in a hard fought category.
Advertising has hit a new obscure low. The most unforgivable wank.award of the year.
No, of forever.
I never really liked the campaign. Not interesting enough to hold your attention during the length of it. Bit of a fizz at the start when the idea is announced, then six months of nothing while everybody waits to see what happens at the end.
Treehouse was brilliant. Watch the thing take shape over time. This one, not so much.
Credits are all fucking wrong as well.
OMG Don't comment angry!