Ever had a more horrific cinema experience?
The
action: Last Call claims to be the first interactive horror movie in the world
where the audience is able to communicate with the protagonist. A film
controlled by a member of the audience, thus blurring the boundaries
between game and film. Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one.
To participate in the adventure, audience members submit
their mobile phone numbers to a speed dial code when they buy their
ticket. The moment the female protagonist takes out her phone to call
someone who might be able to help her, the film's controlling software
contacts one of the submitted mobile phone numbers.
Once the viewer picks up, he hears the actress's voice - who tells him she would be lost without him. He has to help her escape by choosing a path through the old, rundown sanatorium. Furthermore, he also decides whether she should help other victims to flee the scene -and every single choice shapes her fate: it's a matter of life and death.
Agency: Jung von Matt, Berlin
Production company: Film Deluxe Berlin
Director: Milo
Once the viewer picks up, he hears the actress's voice - who tells him she would be lost without him. He has to help her escape by choosing a path through the old, rundown sanatorium. Furthermore, he also decides whether she should help other victims to flee the scene -and every single choice shapes her fate: it's a matter of life and death.
Agency: Jung von Matt, Berlin
Production company: Film Deluxe Berlin
Director: Milo
0 TrackBacks
Listed below are links to blogs that reference this entry: Ever had a more horrific cinema experience?.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/7982
Sounds a lot like the creative process...
Entertainment for all the twisted sandshoes out there...sick shit
Sounds like the audience member could get a kicking on the way out instead of blaming the director for having their $20 wasted!
If you're on Telstra or Optus it probably goes to a call centre in India before hitting the movie bitch 2 hours later.
I'd like to give her a horrifying experience.
A great way to get everyone in the door 15 times for 6 and half minutes of new footage, plus which version goes to DVD? Interactive Blu-Ray??
Ever had a more horrific cinema experience!?
Try watching....ANYFUCKINGTHING by Dereck Jarman!
I go see a movie to sit back relax and let someone else to the creative thinking whilst I scoff down a super coke & popcorn. This is very very unappealing.
An interesting use of the medium, but as 9.21 says...
What possible reason could anyone have for wanting cinema to be an interactive experience?
And what benefit is it to me, if the plot is determined by some moron six rows in front of me?
If I enjoyed watching what happens when the average punter determines what films look like, I'd just watch reels of ads that've been fucked over by focus-group link testing.
i think it's cool
Yep. Be cool. Fucking awful.
‘Conceptually,’ the idea may be impressive; but I think we all know where this technology is heading (if it’s not well and truly there already). As anyone who’s hired a DVD thriller called ‘fear dot com’ will agree, when this kind of ‘interactivity’ is offered, and even more so if it’s combined with anonymity and real people, it tends to bring out the darkest depths of human behaviour. Why am I not surprised by where this originated?