GIO Insurance continues animated approach
Leo Burnett, Sydney continues its animated campaign for GIO Insurance via a second commercial, once again produced by XYZ and againstallodds.Says Leo Burnett, Sydney executive creative director, Andy DiLallo: "To give GIO a unique, identifiable presence in a cluttered product category, we have created a world of charming, meticulous-natured animated characters. It isn't often that you get a chance to recreate a brand as established as GIO. We are all very proud of the result. It has been well worth the journey."
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Nice animation, but couldn't remember what the hell GIO were offering me.
Wall to wall insurance copy doesn't make for blogworthy ads boys.
Ease up 12:07. These ads are charming. I know because it tells me so in the press release.
It rhymes. So it must be good.
Are Leo's intent on PR'ing every subsequent execution of this campaign?
It seems like only yesterday you were the angry young man who was gonna change the world. But hey, now you've got that corporate drivel down pat.
Don't be Grey Jay.
see Leo's are doing stuff that isn't earth hour