US, Sydney's SBS spot wins Round 5 of Sirens
A radio commercial promoting two television programs on SBS, Mythbusters and Man vs Wild, has won the overall and single categories for round five of the 2010 Siren Awards. The spot, called "Back to Back", was written by Danny Wehbe and David Roberts (pictured) from agency US Sydney. It is the second time an ad for SBS created by agency, US Sydney has won in the 2010 Siren Awards. Judge and previous round winner, Mitch Mitchell from agency, The Brand Agency in Perth said: "I think 'Back to Back' is the clear winner in the single category, it stood out a mile to me as being professionally executed with some great character reads and a nice idea too."
Writer, David Roberts said the agency was able to cast the real narrator of Mythbusters in the ad.
There were two highly commended ads in the single category. They were both for 7-Eleven promoting slurpees and were called "Summer's Getting Hotter" and "Fire Warnings". Both ads were written by Andrew Woodhead from Leo Burnett, Melbourne.
Winner of the campaign category was three ads promoting slurpees for 7-Eleven. The ads, called "Fire Warning", "Sweden and "Full Pool" were written by Andrew Woodhead from agency, Leo Burnett in Melbourne.
There were two highly commended ads in the campaign category. They were an ad for Foxtel called "Movie Deal Campaign" written by Ralph van Dijk and Simon Hills-Johnes from Eardrum Sydney and a campaign for Chum dog food called "Car Ride, Fetch, Mailman" and written by Ant White and Russel Fox from agency Clemenger BBDO, Melbourne.
Winner of the craft category was a spot for Port Adelaide Football Club called "It Starts Here" with sound engineer, Scott Illingworth from production studio, Best FX Adelaide.
There were two highly commended ads in the craft category including an ad for the Motor Accident Commission called "Creepers - Work" , produced by sound engineers, Pete Best and Scott Illingworth from production studio, Best FX in Adelaide. The other was an ad for the Central Institute of Technology, called "Focus", produced by sound engineer, Nick Gallagher from production studio, Brainestorm in Perth.
The national Siren Awards are run by Commercial Radio Australia and are
designed to recognise the best radio advertising in the country. This
year's Gold Siren Winner, equivalent to the best radio ad in Australia,
will be announced in Melbourne on May 7, at The Point, Albert Park. The
winner of the 2010 Siren Awards for creative excellence in radio
advertising will be announced at a breakfast, hosted by Ant and Becks,
the new drive time duo on ARN's Mix 101.1 in Melbourne and Mix 106.5 in
Sydney.
Entries for round one of the 2011 Siren Awards are now open and close on May 14. For more information visit the dedicated website www.sirenawards.com.au.
There were two highly commended ads in the single category. They were both for 7-Eleven promoting slurpees and were called "Summer's Getting Hotter" and "Fire Warnings". Both ads were written by Andrew Woodhead from Leo Burnett, Melbourne.
Winner of the campaign category was three ads promoting slurpees for 7-Eleven. The ads, called "Fire Warning", "Sweden and "Full Pool" were written by Andrew Woodhead from agency, Leo Burnett in Melbourne.
There were two highly commended ads in the campaign category. They were an ad for Foxtel called "Movie Deal Campaign" written by Ralph van Dijk and Simon Hills-Johnes from Eardrum Sydney and a campaign for Chum dog food called "Car Ride, Fetch, Mailman" and written by Ant White and Russel Fox from agency Clemenger BBDO, Melbourne.
Winner of the craft category was a spot for Port Adelaide Football Club called "It Starts Here" with sound engineer, Scott Illingworth from production studio, Best FX Adelaide.
There were two highly commended ads in the craft category including an ad for the Motor Accident Commission called "Creepers - Work" , produced by sound engineers, Pete Best and Scott Illingworth from production studio, Best FX in Adelaide. The other was an ad for the Central Institute of Technology, called "Focus", produced by sound engineer, Nick Gallagher from production studio, Brainestorm in Perth.
The national Siren Awards are run by Commercial Radio Australia and are
designed to recognise the best radio advertising in the country. This
year's Gold Siren Winner, equivalent to the best radio ad in Australia,
will be announced in Melbourne on May 7, at The Point, Albert Park. The
winner of the 2010 Siren Awards for creative excellence in radio
advertising will be announced at a breakfast, hosted by Ant and Becks,
the new drive time duo on ARN's Mix 101.1 in Melbourne and Mix 106.5 in
Sydney.Entries for round one of the 2011 Siren Awards are now open and close on May 14. For more information visit the dedicated website www.sirenawards.com.au.
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Massive Magnum: $150!
Yes, well...the narrator from Myth Busters is a VoiceOver dude who lives in Sydney.
So no real coup there. But nice spin, and the spot is rather well written and produced.
Yes a voiceover dude who lives in Sydney & has been doing ads for at least 20 years. Nice one Robert.
VO coup or not it's a great ad, nice work.