Brian Merrifield joins Ogilvy & Mather Sydney

brian_Merrifield.jpegFormer Saatchi & Saatchi Sydney CD of digital Brian Merrifield has joined Ogilvy & Mather Sydney's digital department, reporting to digital creative director Chris James.

His title is still to be confirmed, but he is teaming with former BMF digital strategist Damian Damjanovski who has also joined the agency.

In the Campaign Brief 2009 Creative Rankings, James and Merrifield were the top two interactive creative directors. They first met five years ago judging AWARD and James says Merrifield is the right cultural fit for what is an important strategic hire for the agency.

Sixty per cent of Merrifield's time will be spent working on proactive briefs and 40 per cent on existing client briefs.

Says James: "I'd like to think that projects such as Fiat EcoDrive and Nike+ are within the grasp of the Australian market, we just have to be able to spot the opportunities within our clients business' and think about them differently. I'm pretty excited about working with Brian, I've known him for quite a while and we have similar creative values. I know his passion and experience in delivering great creative ideas will be a massive asset to us moving forward."

Merrifield joined Saatchi & Saatchi in March 1998 in the Wellington office's newly formed digital team as a lead designer, having graduated from Wanganui School of Design. Working his way through the ranks he become art director and was a pivotal member of the creative department that saw Saatchi Digital win its first Cannes gold working on the adidas 'Beat Rugby' campaign. He then helped the Wellington team create the adidas World Cup 2002/2003 online campaign, also a success at Cannes.

The office was restructured when clients shifted their core operations to Auckland and Merrifield became senior creative for interactive and helped grow the core team of five into a team of 28 over the next two years. After the success of the Rubbish Film Festival at Cannes, Tom Eslinger was appointed global digital creative director and Merrifield took on more responsibility locally. Then, with the then-ECD Mike O'Sullivan, he helped shape the integration of the digital offering into the mainstream agency.

In May 2007 Merrifield moved to Saatchi & Saatchi Sydney to be CD of Digital where he produced work including the UN Voices campaign, which won a Bronze Lion at Cannes, a pencil at The One Show and a nomination at D&AD. After taking off three months to travel, get engaged and de-stress, Merrifield started contracting as a specialist digital creative at the Three Drunk Monkeys on clients including Telstra, Foxtel, Austar, BBC, Yahoo7!, Ubank and V Australia.

16 Comments

Anonymous said:

Good work Bri - a fantastic coup for Ogilvy.

Barks said:

Welcome aboard bboy

Anonymous said:

Awesome stuff... Bri is a leading contender for the nicest guy you'll ever meet in advertising. Congrats.

Anonymous said:

QI

Anonymous said:

So S&S Sydney lose their digital CD and "acclaimed" digital planner. Do they have a digital department anymore? Maybe this internet thing isn't going to take off.

Dave said:

Brian was already a digital CD at S&S so is this a notch down for him working under another digital CD??

Anonymous said:

Top two CD? Is this from his S&S New Zealand days? Haven't seen any award winning work come out of S&S Interactive since 2003

Anonymous said:

Ogilvy's done some really good banners lately.

Anonymous said:

looking forward to the first ideas...a great approach teaming this level of creative with a young smart planner

Anonymous said:

FUCK YOU 10.62

YOU WOULDN'T KNOW A GREAT CREATIVE IF HE CAME UP AND DIGITISED YOUR ASS. PEOPLE LIKE YOU ALWAYS COME INTO THIS BLOG AND THROW DOWN SHIT ABOUT EVERYONE INCLUDING THE NICE ONES. GO AND GET A FUCKING LIFE YOU DIPSHIT HAS-BEEN LOWLIFE ASSHOLE OF A WANKDICK.

Anonymous said:

hey hey 6:46. go easy on the caps there big guy.

Anonymous said:

wow. Now i really want to know what 10:62 said!

Anonymous said:

Wait a tick, there are only 60 minutes in an hour.
10:62 did you break time?
THAT MAKES ME REALLY ANGRY ARRRRGHRGRHGH

Mollie said:

I find it really weird that people never leave names on these fucking things that or this anonymous guy is a cunt.

cool to see some changes in the field, will be interesting to see what comes of it. Historically both have created some good work, together in a supportive agency who knows what could happen.

Anonymous said:

Free kfc?

John Depp said:

Very reliable information. Many thanks for this! alarmes

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