Droga5 Sydney leads Aussie agency pack with four at shortlist stage at One Show Interactive

Screen shot 2010-04-25 at 5.45.51 PM.pngDroga5 Sydney is continuing its winning run at the world's top award shows, this time snaring four finalists at the shortlist stage of One Show Interactive.

Clemenger BBDO Sydney has two finalists, with one finalist each to JWT Melbourne, Grey Melbourne, Marmalade Melbourne, M&C Saatchi/Mark Sydney, Whybin\TBWA\Tequila Sydney, BMF Sydney and Soap Creative Sydney.
Online Video: Short Form - Single
Virgin Mobile Australia
Right Music Wrongs
Droga5, Sydney

Online Video: Short Form - Series/Epiosodes
V Australia
4320LA/SYD
Droga5, Sydney

Integrated Branding Campaign - 360
V Australia
4320
Droga5, Sydney

Self-Promotion
Droga5
Baldrick Saves Xmas
Droga5, Sydney

Websites: Consumer Goods
Vodafone
Make the most of now
Clemenger BBDO, Sydney

Integrated Branding Campaign - 360
St Vincent de Paul
Tomorrow can be different
Clemenger BBDO, Sydney

Websites: Consumer Goods
Optus
Whale Song
M&C Saatchi / Mark, Sydney

Integrated Branding Campaign - 360
Nissan Australia
370z Take the wheel
Whybin\TBWA\Tequila, Sydney

Mobile: Public Service/ Non-Profit
VicRoads
CityGT
JWT Melbourne

Online Video: Short Form - Single
VicRoads - Road Safety
Lions
Marmalade, Melbourne

Online Video: Long Form - Series/Episodes
Lion Nathan
6 Beers of Separation
BMF, Sydney

Online Video: Public Service/ Non-Profit - Single
Transport Accident Commission
Everybody Hurts
Grey, Melbourne

Websites: Branded Games
Activision
Civil War Online
Soap Creative, Sydney

NEW ZEALAND

Websites: Public Service/Non-Profit
Coastguard NZ
Live Rescue
Tribal/DDB, Auckland

13 Comments

Anonymous said:

Droga Syd is....no scams, real clients, real awards...they're making hating them harder bybthe day. (yes, I bloody wish I did work for them!)

Tim said:

I love the way Droga do award submissions. Brilliant. Ridley Scott can learn from you. However you might want to hide the fact that V Australia failed by having only, and I quote from your submission http://www.4320la.com/award/ 472 followers. For a twitter based campaign I'd say that's a FAIL.

Anonymous said:

Baldrick Saves Xmas?

Anonymous said:

Tim, The fact that you went out of your way and put some effort into digging up something negative, says more about you than them.
I'd say that's a personality Fail.

Anonymous said:

Jealousy will get you nowhere tim.

Anonymous said:

No Picnic???

Anonymous said:

Please Tim, toe the line. Everybody knows Droga5 are beyond criticism.

Tim said:

11.49. No effort at all. Even BannerBlog found it hard to put a positive spin on the campaign, look it up. I'm sorry but if it doesn't work then it doesn't work. Why would you award something that wasted the clients money, hang-on, because it has an awesome submission that's why.

Tim but a thinking Tim said:

Why hide that fact?
4320 was a tweet a minute. No-one on twitter wants that in their news feed. It's not the desired User Experience, which is why, it was mostly followed on the website, where the numbers were huge.

Anonymous said:

Tim your a pecker, GROW UP AND GET A LIFE.

Anonymous said:

Um, 9.06. Do you think perhaps you could grow up and learn to spell?

Oh, and if you're gong to bag someone, do it with facts or at least something thought out a little, or maybe even some wit.

I haven't seen any of this particular work, but I have to agree with a few other comments above - Droga5 seem to be above criticism. And when you look at their big brand TV work, there is definitely room for comment.

Anonymous said:

D5, the Justin Bieber of advertising.

Anonymous said:

As the judges clearly spotted (in D&AD and One Show), 4320.LA is a TWITTER IDEA, NOT AN IDEA THAT USES TWITTER, which is what makes it different and so effective. As for being a failure, the fact the client commissioned 4320.SYD a month later suggests it was no dud for them either.

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