Naked Sydney’s Persil ‘Earth Hour’ topical ad cleans up March NZ Ad of the Month competition
An Earth Hour ad for Persil produced by Naked Communications, Sydney is the March NAB New Zealand Newspaper Ad of the Month winner.
This month’s judges were Auckland-based Rod Prosser, JWT and Mike Davison, freelance -previously Head of Art at DDB. The judges thought the ad was “Topical,simple and funny”.
Client: Unilever (Persil)
Agency: Naked Communications, Sydney
Creatives: Sesh Moodley & Paul Swann
Designer: Kelly O’Rourke
Photographer: Chris Barlow
Naked’s winning creative team receives $250 cash and the ad will besponsored by the NAB into the 2011 NZ Axis Awards. The ad also appears inthe “What’s New” section of NZ trade mag AdMedia and becomes a Finalist in the 09/10$10,000 Newspaper Ad of the Year competition. Any ad that’s run in anynewspaper in New Zealand is eligible to enter the competition.Email ideas@nabs.co.nz for competition details.
View all the Finalists in the current Newspaper Ad of the Year series at the NAB website.
52 Comments
Well done Sesh, you sexy man.
Same idea as the AWARD School call for entries a few years back (Via Clems Adelaide – but went national).
Moths hanging around a students bright mind instead of the pool table light.
I thought Naked built their business by saying ‘those that make advertisements, can’t devise an appropriate strategy’?
Does this mean they’re giving up their ‘media neutral’ strategy positioning and just becomming a normal advertising agency like everyone else?
Obviously couldn’t make enough money out of powerpoint slides and decided to make ads as well.
Man, the Originality Police are out in roadblock proportions today.
This ad is not original…it’s got a person in it.
Nice one guys. Simple.
5.52
Before commenting stupidly, do your research.
Nice ad. Nice work.
Matt Batten where are you?
I hate to be a soggy bar-mat, but it all just feels a little dull. I mean the retouching isn’t the best, the art direction isn’t great and the idea would of been great in 2004. And another Earth Hour spin-off ad? Come on guys!
9:04, it’s called irony. Or sarcasm.
Seen it. Next.
Can I just say Earth Hour makes me want to puke. Besides all the carbon emmissions that go into advertising the event, we’re now watching other brands advertising it as well, making the emissions even larger! Where will it end?
I think we should have a “no-ads” hour. Let’s take it global!
Maybe Naked should be sued.
I know a guy that sues every agency he’s worked for.
A Towering Intellect:
Yes, I understand your sarcasm. But you obviously don’t understand the point I was trying to make.
Before suggesting that an ad has been incorrectly labelled as ‘done before’, do your research.
Could have been a half decent Archive page holder had it not been for the moths. They are unnecessary to the idea. Light off. Bright t-shirt. Cool. Next ad.
11:59
Before you get on someone’s back, why don’t you learn to read English. You are making yourself look extremely stupid.
That production standard make it into Archive?
Laugh my arse off.
12:35 PM
I was referring to the idea, not the art direction.
I agree with you on the very average art direction / retouching absolutely.
12.27
While you have proven that you have very little knowledge of past advertising.
I’m lost and confused. I get the obvious, clean bright clothes attract moths….no lights good for the environment. But beyond the joke how is Persil supporting earth Hour, do they have some environmental benefits, that I don’t get. Less energy consumption? Less packaging??? How is this going to make me use their product?
2.54 pm.
I concur Sir.
How have I proven that 4:21? I’m not the guy that denied it’s lack of originality.
I’m the guy that pointed out that you can’t get your head around humour.
I’ve worked in advertising for twenty years. How long have you worked in advertising sunshine?
Should change their name to Knackered than Naked.
With an ad it’s much harder to hide behind buzzwords and powerpoint mumbo dumbo.
5.03
When you said ‘This ad’s not original…it’s got a person in it’ you were (sarcastically) critising those who questioned the ad’s lack of originalty.
Blar blar dickheads.
The problem with the ad is the moths. It’s two ads in one. Either do the moths around a bright t-shirt or do le bright t-shirt under dead lamp. Not both.
Oh dear…
Who gives a shit. The guys probably just had a bit of fun with a fast turnaround request. Don’t take this shit so seriously. It’s just a bloody ad for gods sake. Go make babies…
By the way, anyone interested to know how much carbon was ‘saved’ during Eart Hour?
Answer: zero
While you freaks were arguing about irony, “would of” instead of “would have” got through. No-one knows the queen’s English on this blog.
7:31 PM
You must be a copywriter, moths are a harmless pest. What bugs me most with this ad is that it’s been very, very poorly executed, it’s crying out for some affection.
Producing an ad is like an intense short or sometimes long term marriage, you’ve got to stay close to it the whole time.
This looks like the Art Director jumped up and said ‘that’s enough’, and left it to the photographer, who gave it to the retoucher, who handed it to the receptionist, who used it to score some weed off a mate who was sitting there eating Cheezels at the Art Director house.
That’s enough!
(s)Naked
7.31 holds the top score for this article.
Funny stuff mate (or ‘matette’ being from S&S).
This is Australia JunkWaffle. The Queen is just a watery old tart in a frame down this way. Why don’t you go back to your miserable, shitty little island if you don’t like the way we speak here.
6:44 that wasn’t me you dumbshit. That was someone else.
You really are a moron aren’t you?
Ha ha. I was born on this big island, so no point going to the little one except to see the Queen. I wood of thought their are moor righters who value proper engrish.
This is just weak and amateur. Who ever the wanker is defending it, should really pull his head in. It’s rubbish mate, let it go.
Fuck off Ben I know it’s you.
Saatchi’s are shit anyway.
Saatchi’s are shit because they don’t do shit like this shit. Yeah?
Generic wash powder ad.
Done by kids.
lol…
agree with some of the comments about the execution but the shear aggression, narcism, handle-flyers and fisticuffs are worthy of a cannes croissant.
Why is everyone in this industry so cranky?
LOL cannes croissant
Hi 5
Shear aggression, 6:59PM? Is that a violent form of gardening?
And the winner is 3.08!
Hi five? Who are you Borat?
2:51 I have it from a good source it’s just one or two bitter never-have-beens making the majority of the aggressive gardening comments.
Everyone else is too busy high-fiving each other across the toilet cubicles.
Gully? Is rat you?
whoever retouched that should go back to school
i quite like it
sweet mate.