Nothing like Australia... cheeky Kiwis hijack campaign strapline on Facebook, Twitter, Flickr
Well
it didn't take the Kiwis long to hijack the Tourism Australia 'There's
nothing like Australia' campaign, with 'Nothing Like Australia' on Facebook, Twitter and Flickr
all now controlled by Tourism New Zealand. Whoever
is in charge of Tourism Australia's social media campaign will surely
be shitting themselves right now.
Clever dicks.
Feels a bit cheap though ey bru?
Oh dear. Oh VERY dear. Shitting themselves will be the least of the their problems, for whoever is behind the social media management of the Tourism Australia campaign! Wasn't there a recent shake-up of TA's agencies, with pitches left, right and centre?
Had to happen. "There's nothing like Australia" is so broad and bland it's crying out for improvement. Even the domain name www.nothinglikeaustralia.com.au behind the Aus campaign is like a challenge to pranksters.
ha ha, that's classic. check out the 'take you kids to work' mock-up on facebook. like shooting fish in a...
There's nothing like a fuck up. Well Australia, you did leave yourself open for it.
The thing with social media is you can't control it for one...
stinks of inferiority
Brilliant! Made me LOL! I'm a proud Aussie, but hats off NZ!
What's the date today?
I agree 10:55 ... onya NZ!
This is the smartest thing I have seen in a long time...
Hahahahahahaha. Great initiative. That’s what you get for running around focusing purely on TV.
April Fools! Ha ha ha ha
Very funny, but also very effective if they use it to hit some key negatives about Oz.
Nothing like Australia.
No poisonous snakes. No sharks. No deadly spiders. No killer jellyfish.
Welcome to new Zealand.
Isn't it sad that the only thing that New Zealanders can say about themselves is that they're NOT Australia. Although, it's good to see that the new Tourism line has already entered the vernacular.
No chance at being charged with beasteality.
1:46 - The 100% Pure campaign seems to have managed to say things unrelated to not being australian for a pretty long time.
The best Australia's come up with is Bingle and now this beige non-statement you could apply to any country in the world.
Brilliant. I told it would get hacked. I win.
Good one TNZ!
Hahahahahahaha. Great initiative. That’s what you get for running around focusing purely on TV.
Come on 1.46, where is your sense of humour? The TNZ response is both funny and clever. Everything that the new positioning and execution for Australia isn't.
It is just rubbish and worse than the previous effort. Go Walkabout? Really? Hahaha.
Well I suppose at least Baz made a killing and the agency finance department.
Pity the poor taxpayers.
Come on 1.46, where is your sense of humour? The TNZ response is both funny and clever. Everything that the new positioning and execution for Australia isn't.
It is just rubbish and worse than the previous effort. Go Walkabout? Really? Hahaha.
Well I suppose at least Baz made a killing and the agency finance department.
Pity the poor taxpayers.
This is pretty crap. They start the page with an apology to Australia, yeah that's real cheeky.