Entry deadline for the Outdoor Awards 2010 extended to this Friday, 18 June at 5pm

The entry deadline for the Outdoor Awards will close this Friday 5pm 18 June 2010. Close to 200 entries have already been received, however the deadline was extended to allow the last remaining entrants extra time to enter, following a high level of interest. The Best of Show winner will walk away with a prize worth $10,000 to attend an International Art Show – with a choice between Art Forum Berlin, Art Basel Miami or Art Basel Switzerland and the coveted gold pigeon statuette.

Says OMA Chief Executive Charmaine Moldrich: “We are pleased with thecalibre of the entries we have received so far and encourage others whohaven’t as yet entered their outdoor creative from the past 17 monthsto do so. What we are seeing is amazing creative solutions used incommunicating complex community and marketing messages. It is going tobe hard choice for the judges this year!”

All Australian Out-of-Home creative that has run between 1 January 2009and 31 May 2010 is eligible for entry across 12 categories. The awardsare free and easy to enter online: www.outdoorawards.com.au

Entrants will be judged over the coming months by a panel of seven highcalibre international creative directors from some of the best agenciesaround the world including Santo, 18 Feet & Rising, Mother, KesselsKramer, Madre and JWT New York.

This week also coincides with the final billboard in the Outdoor MediaAssociation’s ‘Someone Will Project’ series. The tongue-in-cheek ‘IHate Pigeons’ billboard (pictured above) was chosen as the last in the series tocoincide with the extended entry closing deadline. The pigeon is theOutdoor Awards logo, award statuette and mascot.

Ms Moldrich commented that the range of billboards used to promote theawards have received a variety of reactions: “Our aim was not just topromote the Outdoor Awards but also to showcase the depth and breadthof the Out-of-Home medium. Our first ‘missing python’ billboard posterreceived over 400 calls and 100 voicemail messages from the public,showing the power of medium to engage the community. Other billboardsin the campaign such as the ‘Ignore Me’ by artist Timba Smit and the’Welcome to Adelaide’ billboard in Melbourne created a stir within thecreative industry. We wanted to engender interest and a debate on thepower of billboard advertising and our Someone Will Project achievedjust that.”

The full eight billboards can be viewed at www.someonewillproject.com