GPY&R Melbourne celebrates retaining the Australian Defence Force Recruiting business

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After a statutory review George Patterson Y&R, Melbourne has retained the Defence Force Recruiting advertising account. Seen left is agency staffers celebrating the win last night.

The agency has held the account for an unprecedented 10 years and hasagain successfully defended the business pitching against at least 7other agencies.

Says GPY&R national CEO Russel Howcroft:  “Defence has undertaken arigorous process to ensure they chose the right marketing partner forits future needs. This is a significant endorsement of the agency, itswork and its vision for the business.

Navy Brand - Transport.jpg“The Patts team worked tirelessly throughout the process and theirtenacity has paid off. There is a formidable commitment to continuallyimprove our capability and partnership with Defence Force Recruiting.

“Defence is a unique account and Patts will continue to service it withgreat pride. We are looking forward to this new chapter.”

When Defence first appointed George Patterson Y&R recruitment wasat 56 per cent of their target. Today it is over 90 per cent.