GPY&R, Just Car Insurance & Aussie car nuts to build Australia’s ultimate ‘kick-ass’ modified car

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C2K[2].jpgCB Exclusive – Where most car insurers reject modified vehicles, Just Car intends to show drivers of ‘hotted-up’ cars exactly how it’s done.

Just Car Insurance and GPY&R Melbourne have created Canvas2Kickass, which launches this Friday. The ultimate workshop connected to a fully integrated website that gives car enthusiasts a place to share and distribute their knowledge and passion for modifying cars, then see their input come to life on a real car. Enthusiasts all over the country will be able to contribute to building Australia’s hottest ever modified car, for real, turning a blank canvas into a truly kick-ass ride.

Week-by-week, every aspect of the car will be discussed, debated andvoted on, while a crew of mechanics will do the work, in theCanvas2Kickass workshop. The whole process will be covered with livewebcam feeds and phase-by-phase webisodes throughout, creating theultimate knowledge centre and uniting the disparate tribes of modifiedcar fans. Everything from choosing the original base model to tyres andrims, stereos, paintwork, graphics, seats and suspension will be up forgrabs. And at the end of it all, someone will drive away in theCanvas2Kickass machine.

 

Says GPY&R Melbourne ECD BenCoulson: “This is one of those projects that creatives kill to work on.It’s not a couple of ads, but a chance to roll your sleeves up andcollaborate with the country’s leading automotive experts,manufacturers and car nuts, to actually make Australia’s most kick-assstreet ride. Fingers crossed we don’t end up making the ‘Homer-mobile’…”

If you wanna get on board, click here: http://www.canvas2kickass.com/

Agency: George Patterson Y&R, Melbourne

Executive Creative Director: Ben Coulson 

Creative Director/Writer: Jim Ingram

Creative Director/Art Director: Ben Couzens

Group Account Director: Julian Bell

Senior Account Manager: Leah Champion

Account Manager: Jenna Stafford

Digital Creative/Digital Designer: Stephen Joss

Digital Producer: Luke Tellefson

Digital Developer: Beau Rushton

Head of Digital Strategy: Luc Wiesman

Media Agency: Starcom Melbourne