SapientNitro Australia produces global ‘Attention Seeking’ Volvo campaign to launch tonight
UPDATED TO INCLUDE TVC: SapientNitro has created a TVC for Volvo Car Australia which is the first Volvo advertising campaign to be produced in Australia for a global audience.
Launching tonight (Monday August 2) the ‘Attention Seeker’ TVC will target luxury European car buyers around the world and aims to create desire by employing a brand shift strategy and messaging which will amplify style and excitement.
“We’re proud to be producing this piece of work for Volvo globally.This work represents another step in the evolution of the Volvo brand.It works to highlight the true head turning style and desirability ofVolvo cars,” says SapientNitro’s Sydney managing director, StuartPoignand.
The campaign was conceived by SapientNitro’s Brisbane-based jointexecutive creative directors, James Burchill and Nancy Hartley, and iscentred around noticing the beauty of Volvo’s design for the firsttime, then seeing it everywhere to the point of being seduced by it.
The large scale, three-day shoot was filmed in and around Melbourne’sCBD and outer suburbs, and showcases the Volvo C30 coupe, C70convertible, XC60 cross-over and XC90, Australia’s favourite seven seatluxury SUV.
In addition to the TVC, the integrated campaign will be rolled outonline, via sponsorship, and in dealership channels for the next 24months.
Says Greg Bosnich, marketing director for Volvo: “This TVC is allabout showcasing the energy and passion that encompasses the Volvo Carsbrand. We are proud of our stylish and desirable cars, which push theboudaries of design and innovation, and want everyone out there toshare our enthusiasm.”
SapientNitro provides services to Volvo at botha global head office level and in most markets around the world.
Credits:
James Burchill and Nancy Hartley: Executive CreativeDirectors
Imogen Dick: TV Producer
Brendan Williams: TV Director
8com: Production Company
Marina Earp: Senior Account Director
23 Comments
Back to business as usual for sapient nitro, but hey, the trophy cabinet is a reminder
of that thing you did that was actually pretty good.
Ooooh 5:01. I can tell why you’re paid the big bucks. Stunning social commentary. Just stunning.
That time of the month 11.02?
And why are you on the blog at 11.02?
Because you’re a sad little douchebag, that’s why.
What’s the point in this PR? Paragraphs telling us all about the work but no link to let us see it for ourselves. It obviously must be pretty bad if they don’t want us to see it. And if they don’t, why PR it in the first place?
where’s the work nitro? that proud of it are ya?
A still doth not a TV ad make.
doesn’t look very energetic or passionate. another one for the car porn basket, but sadly volvo aren’t good enough to survive on their looks alone. smokin’ blonde though.
Could someone tell me how it ended? I fell asleep.
a dog!
Cars anthropomorphised?
Disappointing
Great ad for Victoria… um.. is it supposed to make me want to buy a car?
It bloody terrible. What’s the fucking big idea? Global launch???
Thank god they got Skip to work there. Something’s gotta change.
oh dear….
I think the irony in the title is fantastic… it is called “Attention Seeker” …when it is anything but.
Absolut poo.
Not exactly the best job in the world. Bad pun intended.
This is worse than Herbie.
There is still no follow up to Best Ad, some 2 years later.
One trick pony?
Interesting…discuss?
So Volvo cars are now stalkers? That’s what I took out of it. I’ve got a bottom drawer full of car scripts better than that. In fact I could even knock up a new one in 10 minutes that’s better than this. Skip can definitely do better/
Maybe all the smart thinking left with Sean?
Ooo! Isn’t this all wonderfully nasty. And a little bit over the top. As 2.35 stated: it’s car porn, nothing more, nothing less.
And 9.08, if you think showing old dudes rapping on TV is the shit, then yes, all the smart thinking did leave with the coiffure.
Sad to see the CD’s save this juicy brief for themselves and then turn around this tripe. Your junior team’s would have done better guys. Shame, shame, shame.
not worth pr-ing