Sixty40 wins Iron Designer crown
On Friday night, in front of a packed crowd of design fanatics at the Powerhouse Museum, animation and design specialists Sixty40 battled valiantly against independent ideas studio, Frost design, to win the coveted crown for Sydney Design's Iron Designer.Armed only with glue, cardboard, scissors and fluorescent post-it notes, design teams were given just 20 minutes to create a design, which incorporated three key words revealed on the night. For the final round, the words were; Oprah, reuse and red.
Matt Taylor and Mark Simpson (left) of Sixty40, won convincingly with their creation: "r-Oprah", a 3D glasses-wearing robot dog, who was to be fundamental in Gen X's mission to move from recycling entertainment icons into a new way of thinking that will ensure pop-culture constantly keeps moving forward.
"The competition was fierce and the guys at Frost threw everything they
had at the final round - but we are very accustomed to throwing
coherent ideas together in a collaborative, noisy environment. From the
beginning, we knew what would win in this performance focused situation
would be any of the 8 steps of any creative development: evaluate the
environment, listen to the brief, add humour, add heart, add sex, add
robots, add puppies and let it be great," said Sixty40's Mark Simpson.
After much deliberation, the judging panel, including creative curator and publishing guru Jess Scully (Creative Sydney, SummerWinter), Terri Winter (owner, top3 by design) and Ralph Myers (Associate Artist/Artistic Director from 2011, Company B), unanimously awarded the winner's trophy to Sixty40.
This win follows a flurry of recent award wins for Sixty40 including a Gold Global Promax for their TV1 Summer idents channel branding campaign, and three Silver Global Promax's for the satirical educational series for Foxtel's Winter Olympic interstitials. The Promax awards are recognised internationally as the highest accolade for creative endeavour in promotion and marketing across electronic and broadcast media."
After much deliberation, the judging panel, including creative curator and publishing guru Jess Scully (Creative Sydney, SummerWinter), Terri Winter (owner, top3 by design) and Ralph Myers (Associate Artist/Artistic Director from 2011, Company B), unanimously awarded the winner's trophy to Sixty40.
This win follows a flurry of recent award wins for Sixty40 including a Gold Global Promax for their TV1 Summer idents channel branding campaign, and three Silver Global Promax's for the satirical educational series for Foxtel's Winter Olympic interstitials. The Promax awards are recognised internationally as the highest accolade for creative endeavour in promotion and marketing across electronic and broadcast media."
There's no Staffy's at Frost. They were going to lose from the outset.
a worthy win for the ninjas of animation and design!! congrats, boys!
Awesome performance - you are both legends.
who's body is that under the mask??? hmmm?
whoever is under the mask have they wet their pants??
ha. no that's an unfortunate shadow.