AMI's Victorian State Awards for Marketing Excellence announced today
The Australian Marketing Institute
announced the winners of the 2010 State Awards for Marketing Excellence at a
lunch presentation today in Melbourne. These state awards are for those
marketing programs that were conducted within Victoria. National campaigns are
entered directly into the national awards. presented at a gala dinner as part
of this year's Annual Conference on 13 October 2010 at the Sofitel Melbourne. "The record number of Victorian entries along with the high quality of submissions highlights the ability of marketers to clearly articulate and measure the results of their marketing efforts," said Australian Marketing Institute CEO, Mark Crowe. "My congratulations go to all the Victorian entrants, finalists and winners for their contribution to a very competitive 2010 Awards for Marketing Excellence."
Victorian State winners
Brand Revitalisation
La Trobe University - Infinite Possibilities - La Trobe University in conjunction with TANK Corporate
Social Responsibility
Bayswater Oval Stormwater Harvesting
Project - Siemens Ltd
Education
How a Victorian University Learnt to
Succeed - Cubed
Communications
Experiential and Brand Experiences
Massage en Masse' campaign for Tourism
Victoria - PLAY Communication
Green Marketing
Parks Victoria's Wilderness Retreats Parks
Victoria
Internal Marketing
Melbourne 2030 - Communicating Leader's
Strategy - Leader Community Newspapers
Marketing Communications (Business to
Business)
Promotion and Growth of Reflex A4 Copy
Paper - Australia Post - CVT marketing Team
Marketing Communications (Business to
Consumer)
Resorting to its strengths- Hand Eye
Communication
Multimedia and Interactive
CityGT- VicRoads
New Brand
Provoking engagement through branding -
Oxygene Branding and Communications
New Product/Service Launch
Berwick Technical Education Centre -
Chisholm Institute of TAFE
Relationship Marketing
Clients For Life - PhilipWebb Real Estate
Social Marketing
Driving a record low road toll for the
second consecutive year - Transport Accident Commission (TAC)
NATIONAL FINALISTS
Brand Extension
Leggo's Fresh - Leggo's Fresh Team Small
Decisions Big Impact - Outlook Financial Solutions
Brand Revitalisation
OREO takes on Goliath in the Battle of the
Barrel - Kraft Foods Ltd
Corporate Social Responsibility
PEDIGREE Adoption Drive 2009 - Mars
Petcare
Education
Open Your Mind - Open Universities
Australia Growth Solutions Group
Experiential and Brand Experiences
Cussons PURE Oasis Australian Open Tennis
2010 - 2Fish Brand Experience Creators
Green Marketing
Vileda Naturals Clean and Green -
Freudenberg Household Products
Internal Marketing
Corrs2010 Internal
Marketing Campaign - Corrs Chambers Westgarth The NAB Way - NAB The Siemens Way
program - Siemens Ltd
Marketing Communications (Business to
Business)
Avoiding the pitfalls of autoclave
validation - CommOut Picture the Future Project - Siemens Ltd
Marketing Communications (Business to
Consumer)
Picnic. It's No Picnic - Kraft Foods Salvos
Stores Shop Donate Recycle Campaign
A new direction for not-for-profit marketing - DGM Collective Holden Cruze: How a big car maker turned the small car market on its head - AJF Partnership
Multimedia and Interactive
Yellow Pages
Digital Win Back campaign - Yellow
Pages
New Brand
Bingle - Pushing the frontiers of car
insurance - Suncorp Personal Insurance Reindeer Preferred Carrots a Christmas
Hit - Starship Pty Ltd
New Product / Service Launch
Bulla Thick
& Fruity - Bulla Dairy Foods, Launch of Telstra's new retail concept stores
- The LAM Agency and Telstra
Relationship Marketing
Aviva's purchase by the NAB - Aviva
Australia Utopia - the ultimate in Relationship Marketing - First National
Group of Independent Real Estate Agents Limited
That is some beautiful typography on the Daylesford piece.