Renowned photographer Nadav Kander creates Connoisseur campaign via Mojo Melbourne

Publicis Mojo Melbourne has developed a new campaign for Nestlé Peters’ Connoisseur ice cream, based on the artistry it takes to make a tub.

Client and agency collaborated with Nadav Kander, arguably one of the world’s best stills photographers, to bring the campaign to life. Kander and acclaimed British set designer Hana Al Sayed turned the key ingredients in Connoisseur ice cream into visually stunning art installations, captured on camera by Kander.

“Connoisseur’s flavours are designed specifically for the adultpalette. This is no kids’ product. It was evident that the advertisingneeded to be elevated out of the traditional ice cream visualvernacular, and it was perfect to align Connoisseur with the art worldaesthetic,” said Franklin Tipton, ECD Publicis Mojo Melbourne.

Securing Kander has been a coup – he has generated some of the most intriguing food photography the world has seen.

Mojo’sConnoisseur commission is a departure for Kander, who isinternationally renowned for his portraiture and large format landscapephotography. His work forms part of the public collections at theNational Portrait Gallery and the Victoria and Albert Museum in London,and he is a regular contributor to The New York Times Magazine, Dazed& Confused, and The Sunday Times Magazine.  

In January 2009The New York Times Magazine published an entire issue containingKander’s 52 full-page colour portraits of the Obama Administration, theweek before the inauguration.  

The campaign will run in various print titles from the beginning of October.

Agency: Mojo, Melboume

Marketing Manager Grocery: Alicia Munday