"Yaaaaaaaaay" - Sixty40 turns 10 and celebrate with unbranded TVC during Dr Phil this Friday

Wednesday 01, September 2010 at 11:25 AM by CB

At exactly 17 minutes and 20 seconds past midday on Friday 3 September, animation and design specialists Sixty40 will celebrate their 10th birthday by self funding some free to air media art and shouting-out one, big infinite "Yaay", through an unbranded TVC during Channel Ten's Dr Phil, designed purely to send out some celebratory vibes to the 27,000 watchers on the day.

The fun, proudly self-indulgent TVC is set in Sixty40's own lounge room where they have watched Dr. Phil during lunch over the years. It features some of their most loved characters created over the last decade all watching each other on TV in a series of nested pull outs from a TV in one room, to the TV in the next.

"The past 10 years have been so insanely great that we couldn't really put it into words, so we picked the one word that summed up it up best, "Yaaaay". Plus we thought what a great thing to do for the medium we've worked in for so long. I'd love to be a fly on the wall of the homes of the Dr Phil fans across Australia on Friday," says Mark Simpson, Sixty40 design director and co-founder.

The Sixty40 guys will simultaneously film themselves watching the TVC in their lounge room, shouting one, big celebratory 'Yaaaay', creating the ultimate 'Droste' scene, where images are nested inside each other. Why? For the love of it! Plus turning 'double figures' is a big deal.

Join in the celebrations by tuning into Channel 10's Dr Phil just before 12:17:40 this Friday 3 September.