JWT promotes Schick Quattro for Women Trim Style via online content and print advertorial

JWT Sydney has created an online content and print advertorial project for Schick Australia to promote the unique Schick Quattro for Women Trim Style – which is a razor and bikini trimmer in one.

Making of the campaign

Kristy’s story and shoot

Jemma’s story and shoot

According to the PR blurb, the campaign focuses on “Celebrating Inner Confidence” and features five remarkable Australian women whose personal stories of inner confidence and their journeys to achieving that confidence are truly inspirational.

The five everyday Australian women were photographed and filmed for the campaign wearing nothing but lingerie in and around some very public locations in Sydney’s CBD.

Schick and JWT collaborated with LOOK Production and its New York-based Australian photographer / director Daniela Federici, who shot the black and white cinematic images for online video content and print for the “Celebrate Your Inner Confidence” campaign.

Look and Daniela were also commissioned to produce ‘making of ‘ videos as well as stories on each of the featured women in websodes documenting the journey of the five women from their real life through to the their day on the shoot and production of the final images.

“Anthony Rose did a brilliant job collaborating with Daniela on the shooting and direction of the moving image work,” says Guy Venables, EP at Look.

The whole campaign broke earlier this week online and women’s magazines .

“Its been great to be involved in this project and to have our production showcased as part of the campaign idea,” says Venables. “The whole project has been a dream job, delivered smoothly and efficiently by Daniela Federici working closely with our production team Michael Carver and Sally Quade,

“It was great to collaborate so closely with John Lam and the team at JWT, I would also like to make special mention of Graeme Mahn, producer at JWT, who was our direct link. Communication was key to the success of this production, there were five executions to develop and produce as well as a ‘making of’ video of each five as well as coverage of the overall production process. With Daniela in NYC, JWT and Look having to share information daily, Graeme and I were the link men wrangling all parties at each end. The result speaks for itself,” says Venables.

Says John Lam, JWT Sydney associate CD: “Everyone should be congratulated on the brilliant result, Daniela was amazing to work with down to Guy and the crew who worked behind the scenes to make this production run so smoothly. The client is esctatic with the outcome.”

Agency: JWT Sydney

Carolina Schuiling – Marketing Manager