Ogilvy Sydney increases its creative firepower hiring Andrew Ostrom as creative director
Ogilvy & Mather Sydney has appointed Andrew Ostrom as creative director, giving him responsibility for creative leadership and output from Ogilvy Sydney under the direction of ECD Chris Ford (pictured left with Ostrom middle and managing director Mike Daniels, right).
A former Ad Partners CD and BMF creative, Ostrom has worked on many of Australia’s most recognisable consumer brands, and as lead creative for several multi-award winning campaigns such as ‘Quest’ for Tooheys Extra Dry and The Blood Bank’s ‘We gave Blood’.
Ostrom’s appointment is effective immediately, and follows the recent hiring of advertising industry heavyweight Tom Moult as executive chairman, Ogilvy & Mather Australia.
Ford said Ostrom was an important hire for the team. “He’s not only been involved in some of the most game-changing work in recent times, but also some of the smartest,” he said.”He’s an intelligent, results-driven creative with fantastic experience across both big and start-up agencies, so he brings with him a real entrepreneurial spirit. We’re lucky to have him onboard.”
Daniels said Ostrom was a “business-savvy creative who can quickly get to the heart of the business problem. This hire very much reflects our approach – to be head of the game creatively while delivering outstanding results and effective solutions for our clients.”
Ostrom said he was looking forward to getting back to what he loves: “getting neck deep in business problems to deliver good creative work.
“I’m always looking to develop work that connects with audiences and changes the way someone feels about a product or brand,” said Ostrom. “It’s exciting to be working with guys that have produced world class work in tough categories. They have the desire and the know-how. There’s a lot of opportunity to do smart work at Ogilvy.”
29 Comments
golden handcuffs
Like you Mr Ostrum – but watch out for the snakes – there are some real slippery ones too…sssssssssssssssss
Good one Ossy! Great get for Ogilvy
I can’t bear the spin! It’s just pathetic.
Didn’t they let 5 creatives go yesterday?
Nice mop up.
Well they should be able to afford him after they swept away half the creative department on Wednesday.
There may be be new names at Ogilvy, but its is still the same old place riddled with politics, average talent and ordinary work.
Oz is a legend and very helpful to young creatives.
Good luck mate
Well done Ozzy they are lucky to have you
Give them a break 12:29 – Mike Daniels is doing a great job bringing Ogilvy out of 1995 and progressing them to 2001.
Another big hire for ogilvy. The huge amounts of deadwood in the creative dept still needs to be culled though. Most of em are scrambling for the lifeboats ie M&C retail jobs but it’s going to be ugly.
Congrats Oz, no doubt we’ll see solid stuff out of there soon.
All the best
Well done ozzy. just watch out for the midget megalomaniac who thinks a logo is an idea
oh dear 2.41pm – you sound like an old, bitter unemployed piece of deadwood yourself idly commenting on this venemous blog from your sofa…having either been sacked from Ogilvy or unable to get a job there…seriously, give these guys a break, they’ve done nothing to hurt you…or have they????? I can’t see any other reason for the visciousness of your bile….
clearly there are a lot of unemployed ex ogilvy employees with very little to do these day judging by these poisonous comments. And I daresay the “deawood” probably have better reels and books than both 12.29pm and 2.41pm. Don’t agree? Well have the balls to give your name and prove it and show everybody what you have done.
ease up 2.41 – or is it TC?
They have such great brands, now maybe we’ll see some great work.
Good on you Don, I mean Ossie.
Nice one Ozzie. A brilliant asset to Ogilvy, and with the current creative changes they seem to be positioned well for 2011. Lets just hope their clients will buy the work their creative department is now capable of doing.
That is a huge job. Huuuuuuuge!
Well done Andrew you are a smart, charismatic and talented guy.
All the best to you.
I thought all the Ogilvy deadwood had already gone to Banjo.
The fellow Aussies to Ozzy, welcome to the network pep talk:
We are writing this from Ogilvy Paris. This place use to have the equivalent reputation of McCanns or well, Ogilvy Sydney. 3 years ago they brought in a couple of great CD’s who completely tore the agency apart and changed the attitude, the culture and the work. In less than 2 years it was already named European agency of the year. Before you would never have considered coming here, now people are turning down jobs in some of the best agencies in the world to work here. It is currently ranked 2nd most awarded Ogilvy office in the world and it keeps getting better.
From all reports it was (and still is) a bloody hard thing to do, but it is possible. Good luck.
Lisa & Mo
Ogilvy seems to be hiring some great creative talent but we’re yet to see any great work.
Just a thought, maybe the suits are crap?
In most agencies there will be rubbish suits. You can’t blame them for your career. You have to own it. Some of the best agencies here will only have 2 maybe 3 great ones. You just have to learn to with and inspire people with a great attitude and great work. Can’t wait to see the work coming out of Ogilvy in a year.
2:44,
I agree with you completely. You can only blame yourself if you’re not getting great work out, yet great attitudes and great work happen much faster when everyone in the building is working towards that goal.
I’ve heard most of them are working towards getting out the door at 5 and making life as easy as possible for themselves, and a nightmare for creatives.
A second point is some of the new hires have produced brilliant work in other agencies, yet we still haven’t seen much to write home about here – begging the question. Hopefully they sort it out before Ozzy starts.
Well done Ogilvy, and well done Oz. If anyone can get impressive creative out the door and change the perception of the place it’s you.
Finally Ogilvy can get some decent work out of there.
Ozzy you hiring?
No one will be getting good work out until they fix the real issue, the suits. But seeing as it’s a suit run agency, that’ll never happen. Management continue to hire and fire creatives like that’s the issue. But just about every creative there has done great work at other agencies and as soon as they come to Ogilvy it all dries up. When will they address the real issue?
The new hires will just go through the same thing as every other creative. I find it really interesting that not a single suit has been laid off, yet there’s an entire Telstra account service dept there now twiddling their thumbs after ddb worked its magic. Ogilvy is a creative career killer, I hope Chris and Andrew are well paid, enough to make up for what it could cost them for life after the agency.
WELL SAID 3:25
There’s a few individuals in upper management who have reached their level of incompetence, but are incredibly skilled at protecting themselves and shifting the blame. You three know who you are. So true – they attract could creatives then crucify them when things don’t go according to their marketing plans.
The creatives aren’t the problem.
The agency is run by a guy who thinks a good idea is a ‘revolving logo’.
Turn it around boys!