Three Drunk Monkeys snares prized Ikea account in shoot-out with Clemenger BBDO, Sydney
CB Exclusive - CB can reveal that Three Drunk Monkeys has won the prized Ikea account in a shootout with Clemenger BBDO, Sydney. The win makes up for the parting of ways with Foxtel last month and tops a great run-up to Christmas, coming a week after Three Drunk Monkeys was awarded B&T National Agency of the Year and the Grand Prix.
UPDATE: Ikea Marketing Manager Rebecca Darley said that Three Drunk Monkeys impressed the pitch team with their combination of strong strategic thinking, a solid understanding of the retail market and great creative ideas: "Throughout the process Three Drunk Monkeys demonstrated an ability to bring fresh thinking and new ideas to our business. They have a talented team and we are looking forward to developing their ideas further to help the IKEA brand realise its potential in this market," said Darley.
Ikea has enjoyed considerable growth over the last several years and is on the cusp of an aggressive expansion plan which will see two new stores open in late 2011 (one in Sydney and one in Melbourne) and a total of nine stores by 2015.
"With the addition of two new stores, both considerably larger than our existing outlets, IKEA's business will grow dramatically over the next several years and we are excited about working with Three Drunk Monkeys to develop a strategy that will take us to the next level," says Darley.
Mark Green, managing director, Three Drunk Monkeys echoed the brand's Australian potential: "We are really excited about the opportunity to work with Ikea. It is a great brand with a history of doing interesting work worldwide. The growing local business will provide a fantastic opportunity to continue to raise the profile of Ikea in Australia."
Three Drunk Monkeys will commence work on the account on 1 January and outgoing agency, Host will continue on the business until the end of January. Ikea's existing relationships with Match, Mediacom, Lavender and One Green Bean will remain unchanged.
Ikea has enjoyed considerable growth over the last several years and is on the cusp of an aggressive expansion plan which will see two new stores open in late 2011 (one in Sydney and one in Melbourne) and a total of nine stores by 2015.
"With the addition of two new stores, both considerably larger than our existing outlets, IKEA's business will grow dramatically over the next several years and we are excited about working with Three Drunk Monkeys to develop a strategy that will take us to the next level," says Darley.
Mark Green, managing director, Three Drunk Monkeys echoed the brand's Australian potential: "We are really excited about the opportunity to work with Ikea. It is a great brand with a history of doing interesting work worldwide. The growing local business will provide a fantastic opportunity to continue to raise the profile of Ikea in Australia."
Three Drunk Monkeys will commence work on the account on 1 January and outgoing agency, Host will continue on the business until the end of January. Ikea's existing relationships with Match, Mediacom, Lavender and One Green Bean will remain unchanged.
Well done lads.
Greeny, still waiting for that expensive bottle of champagne from last week.
Prehensile fingers going from strength to strength.
Nice work guys.
Heard there wasn't much between the two but enough to make it a deserved win. Congrats.
Congratulations to all the team at Three Drunk Monkeys (note there was no abbreviation to 3DM in case I was mistaken for an employee). Hope you can do some excellent work with Ikea.
BOOM! PARTY TIME!
This business sucks. Ikea ads were causing massive business growth. And then the guys who did 'em get fired. Fuck you Ikea. Hope you get lost in ad land! Hang on, you are already.
congrats monkeys.
you KILLED clemenger.
Merry Foxmas!
Happy EOFYS!
Stop eating the sour grapes!