FloodAid taps global social media volunteers to design and develop floodaid.com.au website

Appealing for help using social media, in merely 12 hours FloodAid.com.au had over 500 responses from across the globe, which was narrowed down to a team of 30 people spanning nine cities across five continents, all with varying skill sets – all keen to volunteer to design and develop the FloodAid.com.au website.

Less than 72 hours later www.floodaid.com.au was born – co-created by the volunteer developers/designers/marketers headed by Fresh and Union Lane in Brisbane – a social resource that connects people in need with people that can help. 57% of us talking online more than we do in real life, social media is fast becoming the key to saving lives and connecting communities.

Floodaid.com.au is not a charity, nor is it a business or non-for-profit organisation. It’s merely an international group of like-minded people following a vision and combining skills to create a new type of social network with big plans for the future.

The website was backed by an ambient campaign (pictured) conceived by Clemenger BBDO, Brisbane art director Mike Fritz and Hamilton Creative, Brisbane designer Claire Hamilton. By using a sponge, and reverse stenciling the URL on flood-affected surfaces around Brisbane, the message was spread directly to the target audience.