KFC sets Chicken Dance record at Twenty20

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KFC Chicken Dance_4.jpgLast night saw a fighting fit Australian line-up smash the England Twenty20 side in what can only be described as their best performance of the summer.

However, it wasn’t just the Aussie side that put in a strong performance. The MCG came alive as 26,000 people flapped their arms and shook their tail feathers to set a new world record for most people performing the ‘Chicken Dance’ at a sport stadium.

KFC Chicken Dance_1.jpgThousands of fans flocked to the stadium to watch the Aussies and the Poms collide, and were only too keen to channel their inner chook and make sporting history of their own.

KFC was attempting to beat the world record of the biggest ever ‘Chicken Dance,’ currently held by a county fair in Canfield, Ohio, in 1996. This record saw 72,000 people involved.

While the rain kept the crowds at bay with audience figures just reaching 26,000 at 7.15pm before the game kicked off, KFC were unable to break the world record. Luckily, KFC managed to set a new world record for most people performing the ‘Chicken Dance’ at a sport stadium.

The URDB Official presented Natasha Zunic with the award at 7.20pm last night in front of a crowd of approximately 26,000 cricket fans at the MCG.

The event was a joint effort by KFC’s ad agency Ogilvy & Mather, Sydney, PR agency Pulse Communications and experiental agency Ensemble Australia.