Proof: NZ the most creative country in the world

Screen shot 2011-01-29 at 6.28.51 AM.jpg
There's only one week left to enter the NZ Axis Awards. Here's the copy on the poster that is sure to rile the Aussies, poms and yanks:

*Yes, ladies and gentlemen, New Zealand had the most Cannes Lions per capita of any country in the world last year. That's one Cannes Lion per 155,989 people. The 'we invented advertising' UK? A sorry 4th with one Lion per 849,886 people. The creative powerhouse of the USA? 8th buddy, 8TH! with just one Lion per 2,287,003 people. Yesiree.

AXIS AWARDS 2011 POSTER.pdf


9 Comments

Anonymous said:

geez i wonder why?

Anonymous said:


BEHOLD

THE COUNTRY WHERE DOING ADS IS LIKE PLAYING TENNIS WITHOUT A NET.

Anonymous said:

Don't hate em, join em. Nobody cares how difficult it is to make an ad, just that it's good. If anything, we should be poaching their suits and managing directors, but they're probably too smart to cross the ditch.

Anonymous said:


3:50. Oz is a totally different ball game. Kiwis do great stuff, but degree of obstruction to good work is zero compared to Oz. Most of the great NZ creatives, Meares, O'Sullivan, Catmur have spent time in Oz. I think even they would agree, the work they produced here never reached the heights of the work they have and continue to produce in Kiwiland. And its not because they aren't talented - they're all great creatives. But why would anyone want to have to deal with layer upon layer of client approvals and business silos when they can deal direct with the decision maker like they do in NZ?

Anonymous said:

and many of the great advertising minds over there aren't actually from New Zealand

Anonymous said:

bit like winning the golden boot while playing in the NZ premier league...

Anonymous said:

I think 1:17 just proved 3:50's point.

Anonymous said:

Playing tennis without a net isn't as easy as it sounds. You have to trust both your opposition and the umpire.

It's called humour said:

I'm kind of getting used to these tongue in cheek statistics here in NZ - we are such a small country that it seems the only way to feel comparable is to bring out these fun figures which, to be honest, are (must be) purely for entertainment. We apply this figure method to anything we can and whenever we can! You really can't compare a country with circa 4 million population to the likes of the UK and the US without some humour involved! "Why so serious"?!

Leave a comment